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Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?

However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.

At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.

The table with the larger number of samples attracted the most people, but did this interest convert to sales?

In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results?

While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social media ROI takes a little bit more time.

So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.

Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage.

So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.

We all know that personalisation is the key to making more sales. Over half of retailers advise that customised product recommendations are critical when it comes to increasing average order value.

AI makes it easier for businesses to suggest the right products to the right customers, looking at their previous web visits and orders to identify items they might be interested in.