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there's a very depressing pattern that's hard to miss while watching the Palestinians displaced within Gaza as well as their families outside of the country ask people to donate to their gofundmes or PayPal accounts, and it speaks to a much larger issue. they must always try to convince the viewer that they to, are worthy of living a normal life, through self humanisation as a direct pushback to dehumanisation that they face by the hour. they speak of the ages of their youngest children, the ailments and disabilities of their family members, and talk of their hobbies, jobs and likes and dislikes, and it serves as a reminder. a reminder that they are all human, as are we, the ones on the other side of the screen, safely away from the carnage that they face at the hands of the "Israeli" offense force. I find myself being disgusted at the world that they need to do this, use a love for video games, or a 10th birthday missed, or the cries of a newborn baby, to contextualise that this genocide is happening to real people, kind people, undeserving people.

the global pandemic of apathy is currently attempting to bury any sense of solidarity we have amongst each other alive, shovel in its bloody hands. the amount of people who vehemently refuse to boycott any brand, with a shrug of their shoulders and a swift "I have my own problems, and I don't live there so." stands between the space of distressing, delusional, and blood curdling. since when did the metric for whether or not you should care about the ethnic cleaning of a people, depend on your proximity to them? how can any living, breathing, feeling person watch on and see the corpses of lives that we will never be able to get back even if a ceasefire is called tomorrow, and decide to simply not care? I ask these questions rhetorically, because I don't want to hear anything from someone who does not care about the lives of others.

sustenance of the self is extremely important, that is something I acknowledge, but the acts that one can undertake in order to support the Palestinian cause are so simple, that they should not incite so much defensiveness from those who have their own internal issues. all it takes is a repost here, a comment or a follow, lending and an eye and an ear to bare witness to the atrocities that Palestinians are being subjected to the IOF and the billions given to them by the USA (a country which had many issues of its own, none that will be fixed by the relocation of money to an active genocide), boycotting pressure targets and finding alternatives of which there are plenty. all these acts culminate towards the eventual true freedom of Palestinians, and yet, people refuse. individual efforts are deemed useless, and people are able to comfort themselves in their apathy through the belief that their efforts would nevertheless be in vain. but that could not be further from the truth.

its incredibly easy to feel useless when watching the violence being inflicted by isnotreali murderers posing as soldiers on Palestinians in real time, but I want to remind you that each little action you take helps. I remember a few months ago, my brother asked what I thought I was doing by boycotting McDonalds when almost no else in the country is, and my answer was simple. I don't care what others do, I know what and who I care about, and I care about Palestinians, and they asked me to boycott, so I will. and my boycotting, however small it is on an individual scale, is made so much more impactful by people who similar beliefs, thus making my boycott significant through unity. and that is the one weapon we can wield against our oppressors, togetherness. they try to convince that you can't do it alone, and the truth of the matter is that you can't. but you're not doing it alone. I'm just a girl living in South Africa, and you're probably somewhere else in the world, and yet, your and my efforts mixed with everyone around the world, will incite change, do not be discouraged or manipulated into believing that you are not helping, because you are, no matter how small your effort may feel.

if your individual effort truly didn't matter, then zionist would simply turn the other way, and yet, they consistently parrot each other "boycotts don't do anything" "reposting a video isn't gonna help anyone" but they know the power of people standing together. they use it too, flocking to pro Palestine posts and floding the comments with the same falsified information and zionist rethoric, and if they can he united in their hate, then surely we can do the same. so keep posting, keep commenting and sharing, keep donating, and keep your eyes on Palestine, because you mean so much more to the people currently in gaza than you could ever know.

the goal of zionism is not to get people to hate Palestinians or Arabs, the end goal is disinterest. they want people to hold their tears and roll their eyes when they hear the cries of a Palestinian baby, and the current generation is already so uncaring even with no ties to zionism. its disgusting, and the attitude of "what can I do?" only works to aid the zionist agenda. its especially disheartening to Palestinians displaced within gaza right now, as they only have us to count on. they've pleaded with us to listen, and given us simple instructions, it is truly the humane thing to do to follow them. my fyp is almost exclusively Palestinian informational videos, updates, and gofundmes, and that's thanks to my personalised algorithm. but if I were to take this very platform as an example, 3 or 4 months ago, Palestine was first on trending, but now it isn't even in the top ten. people are losing interest, and it's heartbreaking.

people are even going as far as to defend others for not using their platforms to speak on the Palestinian genocide and its truly mind-boggling to witness. they deflect by asking why we put pressure on influencers and celebrities instead of politicians, but I can't help but wonder, since when were the two mutually exclusive? I've seen countless videos of protesters interrupting politicians during events and calling them out for not only being complicit in genocide, but actively defending and funding it. we can do both, and I refuse to be shamed for expecting people who have large audiences to do the right thing, the humane thing, and speak on the genocide of Palestinians. if anything, all the celebrities and influencers staying silent, whether it be for money or to keep their status within the entertainment industry, or simply because they couldn't be bothered to care, they should be ashamed.

it's obviously impossible and frankly unhealthy to be consuming the harrowing updates and videos of corpses run over by IOF tanks, the bodies of starved babies, and the blood in the hands of parents who cry for the children to wake up, and that's not whats expected of you. find a balance that works for you, that's vital. but completely taking your eyes away from the genocide, muting the word Palestine, and carrying on exactly as you were before the genocide started, isn't the answer. please, use social media to help Palestinians, it's easy, it's effective, and people are counting on you.

Palestine will be free, and having a small hand in their eventual freedom, is worth so much more than fame, or money, or a big mac, or coffee. even in the midst of a genocide, Palestinians continue to exhibit a care for others, they help those around them, use the tiktok sounds dedicated to other genocides and crisis around the world, and they always express their gratitude for people donating, liking, commenting and sharing. they show more humanity and kindness than us who are sitting comfortably in our homes, not constantly surrounded by rubble, blood, screams and cries for help, and drones flying above, remnants of what once was. they deserve to live, and we should not need convincing of that irrefutable fact. I am not in proximity to Palestine location wise, I'm not Palestinian, or Muslim, or Arab. but I don't need to be, and neither do you.