Why I’m not interested in the WhatsOnStage Awards
This year marks the 23rd annual WhatsOnStage Awards – the ceremony celebrating theatre up and down the country, as voted for and nominated by the public. I love a good reason to get together, dress up and have a laugh, but I won’t be taking part.
And this isn’t to take anything from the fantastic people and productions that are eligible or have won in the past. It’s simply my opinion as a fan of underrated shows and performers.
The awards cover a range of categories with production awards such as West End, Off-West End, Concerts but also performance awards for Best Takeover (i.e. new cast members in an already running show), and Professional Debut.
On the whole, the awards mean well and they include the all important fans where other awards are nominated and selected by an elite few. But there are just a few things that, for me, make me uninterested in the WhatsOnStage Awards.
Generally, to be eligible for a nomination, the production, and therefore the performers, need to have begun between 26 November 2021 and 22 November 2022. But there are categories for long running shows such as Best West End Musical.
My first thought here regarding the dates is that the major history-making West End musical The Drifters Girl is not eligible this year, as it began previews in early November last year and shut in October this year. This meant it only a handful of weeks to get nominations in last year, vs shows that typically would’ve had nearly a year to garner a following. And since it closed last month, it isn’t eligible for Best West End Show either. And while all awarding bodies will have cut off dates, it seems unfair when it’s fans who have to nominate in.
One thing I do rate is that regional and touring productions are rightly squared up against each other as equals in most categories. With such high quality non-London productions, this seems fair and in my opinion, a more accurate reflection of the talent on display in this country. So this could range from the Great British Bake Off Musical in Cheltenham, to Bonnie and Clyde in the West End.
Even some performers themselves don't know if they're eligible, which seems to be an unfair skew towards people who do know.
And that’s what causes, in my opinion, the largest downfall of the awards.
Every year the WOS Awards occur, we get a flurry of performers and productions who rightly want to be nominated. And what an honour it must be to be nominated and even win an award where it’s come from the people. But these performers and productions shouldn’t have to ask to be nominated. Not least because some of the greatest performers don’t use social media which is WOS’ biggest communication channel, but the awards should naturally have a longlist of eligible performers and productions prepared, surely!
With regards to performer categories, some performers themselves seem unsure if they’re even eligible. And if they’re pushing for us to nominate them, and it turns out they’re not eligible, it seems deeply unfair on those who are eligible getting a reduced amount of nominations – particularly as you can only nominate one per category (more on that later…).
As it’s such muddied waters, in my opinion, the only way to clearly and fairly lay out the eligibility criteria is for WhatsOnStage to keep tabs on everything. Perhaps this is simply WOS having a database of everything that’s eligible each year as it opens, closes and performers change. Or maybe it’s WOS approaching the production companies to flag the parameters of eligibility if they would like to put forward their shows and performers. If the awards are something that productions should want to their name, this sounds like the fairest option. Especially as some brilliant shows only have a short run so their fanbase will only stretch so far, vs a long running show.
WOS’ news feed is particularly comprehensive so I’m sure it’s an easier task than retrospectively wading through the nominations to double check their eligibility.
But this is not the only reason I think it’s unfair to pin it on the consumer to nominate.
Fan-nominated and awarded accolades astronomically skew towards social media. It’s almost as if it’s a deep requirement to have a large online presence or celebrity status in order to be deemed a better, or award-worthy actor or creative.
And the nominators don’t even need to have seen the show to nominate – they could be a follower who just happens to like someone or, dare I say, be influenced by someone to nominate forward actors and productions that they haven’t any intention of seeing. And there’s no real way to stop it without WOS keeping a longlist of eligible creatives and productions.
This leaves an unfair shortlist of nominees… which is before we’ve even gotten to the actual award process.
Once the WOS Award shortlist is released, it is another round of asking for votes on social media, where again it feels like a popularity or ‘most followers’ contest. Or they can ask their followers to vote for their friends. While a follower may not actually go ahead and do this, the chances of them doing so are exponentially increased over someone who doesn’t ask.
And that also leaves what I’m coining ‘ghost votes’. I’m sure we’re all guilty of having voted in polls where we have no real association or care with what’s actually being asked, so we therefore vote for what has the most ‘recognisable’ quality.
The WOS Award voting process will always have people with good intentions voting for productions more than worthy of awards… but there will also be categories where you can vote for something you don’t care for. For example, I might want to vote for Bonnie & Clyde in all its categories should it be shortlisted for an award… and then I’ll come across Best New Play. I’ve not seen any new plays this year and yet I’m still able to vote in it, and it’s easy to just select something I’ve heard of rather than something I think is genuinely worthy of that award.
But that gets into weird voter ID territory. When Back to the Future was eligible for the awards earlier this year, they had QR codes projected onto the curtain - perhaps this is a fairer way of asking people to vote.
And while WOS say that they reserve “the right to cancel, terminate, modify or suspend nominations/voting should there be causes beyond its control corrupt or affect the fairness or proper conduct of the nomination/voting process”, it doesn’t take even a few minutes to see how easily fans like to exploit the awards process by voting more than once (with some even having dubious GDPR implications):
This is pure speculation, but awards that are voted in this way, to me, don’t hold as much weight as other awards and therefore shouldn’t have industry impact.
It's clear to those who are fans of theatre on Twitter that these are solely fan nominated and fan voted, but I wonder if it's as clear to those who just pop to London and see posters covered in WOS Award accolades. Perhaps that's why WOS renamed the awards from the Theatregoers' Choice Awards.
Awards, on the whole, don't mean a great deal anyway; I'm at peace with the fact the majority of my favourite shows won't win awards for a variety of reasons, but they don't make or break shows like they're known to on Broadway.
I imagine when a fan favourite wins an award, the WOS social media interaction goes through the roof. Even by their own admission, WOS have shared that they operate as an advertiser, and perhaps an awards ceremony which feels like it includes the fans at the most foundation level is their greatest marketing tool. It makes the fans feel included and are able to dictate what is deemed award worthy - and in some way or another, fans will pretty much always dictate what shows stick and what don't.
But perhaps the WOS Awards are a marketing tool for producers. Similar to Musical Con, they prove who the most popular talent in the industry is, and who fans are willing to show up for and even pay money to see (the WOS Awards invite fans to purchase tickets to be in the audience). And you honestly can’t blame them, it’s practically free research that they’d otherwise have to pay thousands for. Producers could therefore angle particular actors to be in their own shows in future to increase ticket sales - it's already known that some casting directors consider who have a large social media following.
So in short, the awards don’t appeal to me because:
The nominations process is dubious as eligibility is vague, pinned on the consumer and the nominations should be held by the awarding body
Despite reflecting the entire UK’s talent-base vs other awards, the nomination and award process are predominantly reliant on asking for votes on social media
Having a dedicated social media shouldn’t be prerequisite for receiving awards
The inability to actually prove you've seen the material shortlisted inflates certain nominees coupled with ability to create multiple accounts to vote
All together, for me, these ruin the integrity of the awards
Have you nominated anyone for a WhatsOnStage Award this year? Will you be voting when the shortlist comes out?
*Images by Dan Wooller & WhatsOnStage