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the new content filters and the flagging system require every reblogger to appeal independently from the poster.

What is happening?

With the latest tumblr content filter updates, every reblog is flagged independently from the original post without the OP knowing. This means that if your post is reblogged by someone and that reblog is flagged, you won't know. The note count will go up, but the note is hidden: you can't see it on the rebloggers blog or any other reblogs branching from the flagged post.

What should I do?

Every reblogger needs to appeal for their own reblogs. Thankfully the review time on Tumblr's side has been fast, usually in a couple of hours they restore the post. If you can notify the OP, grand. If you have time, leave a support ticket, choose feedback and tell them why you think this is a bad model.

Why and how should I do it?

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

As this rolls out over the next few days and you explore it, we’ll keep reading your replies and reblogs, so please keep sharing your questions, concerns, and ideas.

Your creativity has always been the heart of Tumblr, whether you’re the original poster or adding something brilliant in the reblogs, and nothing about this change is meant to limit that.

for art that someone has added reblog commentary to (or removed the caption from), reblog from the source

otherwise, avoid adding reblog comments to art (as this will affect the artist's notes/visibility)—utilize tags and replies to provide commentary (which artists will absolutely appreciate)

Email them at [email protected]

Send feedback at tumblr.com/support

Review bomb :')

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Anyways, plan from above gets executed with "A/B" testing, sometimes. In this case I'm not sure if it was but, in my experience, even when Tumblr had more competent knowledgeable people working on it, they never did a real A/B test the way you should. They got close, but in the end things just got rolled out if they didn't disturb things "too much". They also look for signals that it's working if people post more. do they separate out "people posting about this saying this is a bad idea" vs "posts in general"? No. I was there for the "no more replies" then "replies are back!" fiasco. The justification for ditching support for a feature (any feature, not just replies) is that anything that's an extra thingamajig upon the Tumblr codebase requires you to maintain it and fix it if it breaks. Less unique features = less stuff to fix. In this case, they saw replies were barely used vs other methods of communicating, so they figured they could get rid of replies when they introduced Messaging! Because now you can just DM the person rather than leaving a reply!

obviously that backfired. Tumblr once again touched the hot stove of "small but vocal group of users use this, actually" and they had to revert it. What they did do, at least, is fix a bunch of stuff with replies before bringing them back. I can't remember off the top of my head what they fixed but it was something like making them easier to use and read.

back to "tumblr is too hard to use for new users". it is because not many people use tumblr vs other places. so its patterns are not familiar. but that's not a good enough excuse for companies that own tumblr because infinite growth is the goal. most posts = more users therefore friction between users and making new posts must be eliminated. however this conflicts with what makes tumblr unique, which is why people stick around to use it. catch 22.