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Social Sound

Creative project by luxloop is tool to help turn social messaging into a choral performance of realtime conversation:

Social Sound is a performance tool designed to aggregate the flow of real time social activity into a rush of sound in the real world, providing a unique portrait of the social sphere at a given moment in time.

A choir of people gather in one physical location, using the Social Sound website as their virtual songbook, ensuring that each performer is reading a unique part. Tweets containing the key search term are channelled to the performers, who narrate the thoughts out loud.

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