Dec 31, 2019
What is PPC & what are its advantages ?
PPC stands for Pay-Per-Click, also known as Cost-Per-Click (CPC), is an internal advertising model used to get traffic to your websites. In PPC, an advertiser (Website Owner) pays a publisher (typically a search engine, website owner, or a network of websites) when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines, such as Google & Bing.
 Now, let’s talk about the benefits of including PPC in your Digital Marketing Strategy:
1.   Can provide results, instantly.
2.   Can goes hand-in-hand with SEO.
3.   It’s a revenue driver.
4.   Harness targeted internet marketing to drive more business.
5.   You only pay when people actually see your content.
