Welcome to Party City

In 2020, Ike Perlmutter, Chair of Marvel, "gave $575,000 to Trump For Victory, $35,500 to the Republican National Committee in April, $5600 for Texans For Ronny Jackson in February. 2019 saw him donate $248,000 to the Republican National Committee, $466,100 to Trump For Victory, $5,600 to Donald Trump For President." His wife, Laura, mirrored those donations. "In late 2016, he also gave $5,000,000 to the Great America PAC." [source] Ike was only recently laid off from his position in March 2023 [source]. Perlmutter was in a power-struggle at Marvel with Kevin Feige for years. Feige was promoted to Chief Creative Officer in 2019, which brought the power struggle to a head, ultimately contributing to Perlmutter's departure.

There is also Bob Iger, CEO of Disney, who was famously quoted during the Writers Guild of America strike for saying, “It’s very disturbing to me. We’ve talked about disruptive forces on this business and all the challenges we’re facing, the recovery from COVID which is ongoing, it’s not completely back. This is the worst time in the world to add to that disruption”

This is the worst time in the world to negotiate to pay your writers, YOUR CREATIVE LABOR FORCE, who entertained millions of people while they were stuck in their homes for 2 years, fairly?

And these are just two men in executive power at Marvel and Disney. We're not even talking about all the other board members and shareholders. You think Tom Hiddleston, Michael Waldron, and Eric Martin have any real power compared to these guys? They do not. They are peons by comparison. And these artists (despite their "Executive Producer" title) are always at odds with the Alliance of Motion Picture and Television Producers (AMPTP), who are ultimately not artists but FINANCIERS.

Here's another quote from a studio executive that occurred during the writer's strike:

"Receiving positive feedback from Wall Street since the WGA went on strike May 2, Warner Bros Discovery, Apple, Netflix, Amazon, Disney, Paramount and others have become determined to “break the WGA,” as one studio exec blatantly put it.  

To do so, the studios and the AMPTP believe that by October most writers will be running out of money after five months on the picket lines and no work.

“The endgame is to allow things to drag on until union members start losing their apartments and losing their houses,” a studio executive told Deadline. Acknowledging the cold-as-ice approach, several other sources reiterated the statement. One insider called it “a cruel but necessary evil.”" [source 1] [source 2]

Fortunately, this negative press and the WGA members' solidarity led to the WGA getting everything they demanded. I still have friends in the industry, specifically in the WGA and MPEG. A lot of them were indeed starved out. My friend who's a film editor is still unemployed because pre-production has only recently started to ramp up again and her profession is all in post. She has to wait for production to catch-up and finish in order to get work.

If the AMPTP is willing to use clearly unethical tactics to underpay their writers and actors (don't forget the SAG-AFTRA strike that joined later), do we really think members of the AMPTP (the studio execs) are willing to honor artists' original intent if the original intent may be "offensive to some viewers" and therefore can potentially cut into their financial bottom line?

We're not naive. We know the answer to this.

OUR FLAG MEANS DEATH, KILLING EVE, AND GOOD OMENS

But what about OFMD, KE, and GO? These shows are on MAX, BBC, and Amazon Prime respectively. These corporations have a different branding image than Disney. Disney touts itself as "family friendly"; (read: on-screen LGBTQAI+ affection between two lead characters is "not family friendly"). MAX and BBC's branding type also affords them the luxury of creating content for niche audiences. Disney, on the other hand, makes additional revenue through using their plethora of licenses to make toys, additions to their theme parks, and other merch. If a parent is offended that a canonically queer character like Loki has romantic love not just for Sylvie but also for Mobius (a same-sex relationship), what are the odds of parents like them not buying Disney's merchandise? We can apply this same question to Star Wars, Pixar, and any of Disney-branded animation or live action movies. How deeply can audience offense potentially cut into Disney's bottom line? If there were no discrimination taking place, we would have LGBTQAI+ representation through a lead character in any one of their licenses already. We do not, and that is a huge red flag.

In addition, these entertainment corporations (who do not tout themselves as "family friendly") generate other sources of revenue elsewhere. Netflix generates international revenue through the production of international programming like "Squid Game" and other K-dramas such as "The Glory" or Mexican shows including, "The Surrogacy" and "Haunted: Latin America". MAX is struggling. They were bought out for that reason. With AppleTV and Hulu, their target audiences are more diverse, they offer a variety of media product, and their business strategy is ultimately different from Disney. All of this grants them more freedom in what kind of characters they choose to represent, including LGBTQAI+ characters.

Remember House and Wilson from House M.D.? That show was on FOX. We know the political alignment of FOX. Dean and Castiel from Supernatural? WB Television. Both shows came out before streaming became dominant, and thus, these shows had to cater to anyone who might happen to land on their channels. When the market demands that you cater to the widest possible audience in order to generate the largest revenue, the creatives are forced to create relatively conservative artistic product. Hence, creative censorship and our long history of queer subtext.

At Nickelodeon, the artists actually had the support of corporate to move forward with Korrasami because the final season Legend of Korra was only available online. It did not air on their channel. If that had not been the case, corporate would not have approved Korrasami. However, that approval was contingent upon the artists being subtle subtle about Korra and Asami's relationship. Even in this canon ship, the animators relied on subtext for queer romance.

Not helping Disney's case is the cancellation of "The Owl House". Why was "The Owl House" canceled? It didn't fit Disney's "brand". [source]

THE FAILURES OF THE "ORIGINAL INTENT" ARGUMENT IN HOLLYWOOD

The "Original Intent" argument fails when it comes to art in Hollywood because:

Original Intent can change, and often does change, during the creative process. This applies to all forms of art, not just Hollywood.

Multiple artists are involved in pre-production, production, and post-production. At any point in this 3-part process of filmmaking, original intent can be changed for a variety of reasons.

Studio Executives, Boards of Directors, and Corporate Shareholders have more power than the artists in Hollywood. If they think a product will not make money, they will order changes accordingly.

Disney specifically touts itself as "family friendly". Its lack of a lead character (in ANY of its live-action licenses) being in an openly queer relationship with someone who presents as the same sex, is the direct result of not wanting to lose conservative audiences.

Non-Disclosure Agreements (NDAs) are common in Hollywood and prevent artists from providing specifics regarding original intent. This is done not only to safeguard corporate's intellectual property (IP), but to also safeguard their public relations image.

THE ORIGINAL INTENT ARGUMENT WEAPONIZED

The "original intent" mindset can be either very naive or very cynical, depending on the thinker's motives for choosing this belief. Naive, in that thinking creative purity actually exists (it does not) or that oppression does not still occur in Hollywood (it does). Cynical, in that either the thinker doesn't believe in artists intentionally finding ways around mass produced arts' media censorship, which has in turn created our rich history of queer subtext in film, OR the thinker wants the "original intent" argument to invalidate a change they do not like.

The last motive is the same strategy used by fans who reject Miles Morales as being a real Spider-Man. The same strategy fans use to deny that Shuri is indeed the new Black Panther. Both are tactics used to mask racism and sexism beneath the veneer of "creative purity". Fans who have internalized racism, sexism, or queer-phobia may also use this tactic at a subconscious level to protect themselves emotionally from disappointment. Finally, there are fans who use this argument to invalidate another ship, usually a queer ship that cannot be formally canonized because of corporate studio power.

Regardless of the reasoning, using this argument is frequently insidious because it perpetuates straight white male dominance in media representation.

PERSONAL LIVED EXPERIENCE

I'm an old poc queer and have worked in Hollywood long enough to know that the writers' original vision rarely ever--IF EVER--pans out as originally intended. If you ever sit through a movie and wonder why the story feels so weird in certain parts, I can guarantee you that about 2/5ths of the time, a corporate producer stepped in and messed with the original story in post-production (usually in an poor, over-worked editor's dark editing bay) and ordered reshoots the director may not have agreed with.

I've also worked in the industry long enough to know that it is an absolutely toxic work environment in which women, people of color, and queer people still struggle to get a creative foothold anywhere. My first experience pitching a script to a prospective agent involved being asked to meet at a hotel for drinks. We didn't talk about my writing at all. What I thought would be a pitch meeting was actually the writer's version of the "Hollywood casting couch". Yes, I was propositioned. No, nothing happened to me. I walked out. This happened to me in June 2008. It was not my last experience. The "Me Too" movement that came years later in 2017 was in response to situations I have encountered like this.

Those of us who succeed are very rare, and 97% of the time, the executive staff is very, very white and male. There is absolutely oppression and exploitation of all sorts still happening in Hollywood. I fucking lived it and continue to have nightmares about it.

QUEER SUBTEXT STILL EXISTS

Thus, to deny queer subtext's validity as an art form and to only accept the words of those who are either in power or limited in what they can say because of those in power, undermines not only the artists' efforts to tell the story they want to tell but cannot tell explicitly, it also undermines queer joy and queer resistance in cinema. And yes, sometimes those artists are cis straight white male allies who want to tell these stories because they simply make sense for the characters. These people are the artists, not the financiers.