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Transparency is everything. We believe you have the right to know exactly where your clothes come from and how they are made.

At PrintedLooms, every single piece goes through a rigorous journey of love and quality checks:

Phase 1 (The Design): Our in-house designers spend weeks sketching patterns inspired by nature, architecture, and folklore.

Phase 2 (Fabric Sourcing): We partner directly with trusted weavers to get authentic, ethically sourced fabric.

Phase 3 (The Print & Stitch): Precision printing followed by tailored stitching designed to fit real women comfortably.

Phase 4 (The Quality Check): Every kurti is inspected for thread pulling, print consistency, and alignment before it gets packed for you.

Building a capsule wardrobe means buying less but buying smart. However, when it comes to ethnic wear, many of us end up with mismatched pieces that gather dust in the closet.

Having helped thousands of women find their perfect fit at PrintedLooms, we’ve noticed the 3 most common mistakes:

Buying Trend-Heavy Pieces Only: If a print is too loud or specific, you might hesitate to wear it more than twice. Mix bold prints with classic, timeless patterns.

Ignoring the Bottom-Wear: Always ensure a new kurti can be paired with at least three existing bottoms (leggings, palazzos, or jeans) already in your wardrobe.

Compromising on Fit for Price: A poorly fitted kurti ruins the entire silhouette. Always refer to precise size charts and choose brands that understand real body shapes.

Fashion moves fast, but roots run deep. This season, we are witnessing a massive shift towards authentic Indian prints with a modern twist.

If you want to keep your wardrobe updated, here are the top 3 print trends dominating the ethnic fashion charts this year:

Modern Block Prints: Traditional block motifs are getting a minimalist makeover with larger spacing and contemporary color palettes (think pastel mints and earthy terracottas).

Abstract Indigo: Indigo never goes out of style, but this year it's all about abstract and asymmetrical layouts rather than standard patterns.

Botanical Florals: Moving away from tiny patterns, bold and artistic botanical prints are taking center stage.

Ever bought a beautiful kurti online only to realize it feels like plastic after the first wash? We feel your pain.

When we started PrintedLooms, our mission was clear: Comfort cannot be compromised for style.

As textile enthusiasts, we source high-grade, breathable fabrics (like premium cotton and breathable rayons) that are specifically suited for the tropical climate. Our printing process uses skin-friendly dyes that ensure the colors stay vibrant without causing skin irritation.

How to check if your kurti is genuinely premium:

The Breathability Test: Hold the fabric against the light; a good weave lets air pass through but isn't transparent.

The Stitch Density: Check the inner seams. High-quality kurtis have locked stitches to prevent fraying.

Every wardrobe needs a savior, and let’s honest—nothing beats the comfort of a well-crafted cotton kurti. But how do you take it from a casual day out to a formal office meeting?

At PrintedLooms, we don't just design kurtis; we live and breathe ethnic fashion. Here is our personal stylist-approved roadmap to rocking your printed kurtis anywhere:

The Office Look: Pair a geometric or subtle linear printed kurti with solid cotton trousers. Throw on a structured tote bag and nude flats. Minimal, sharp, and confident.

The Brunch Date: Opt for vibrant floral prints. Style it with flared palazzos, silver jhumkas, and a messy bun.

The Festive Vibe: Yes, printed kurtis can look festive! Choose an ethnic motif print with subtle zari or mirror work details. Pair it with a matching dupatta and metallic heels.

The Travel Uniform: Keep it easy-breezy with an oversized printed short kurti and classic denim.