Skye

Looking at Bournemouth as if it was a brand, I want to present it as fun and individual, a creative hub for young people and for the design to possibly reflect key features of the town such as the beach etc.

A lively typeface is needed to reflect this along with updating my colour palette to pop more.

Heck "unveiled playful new branding designed to reinvigorate the category appeal to a younger audience. Developed in partnership with global design consultancy Elmwood, it's all designed to appeal to a younger audience by tapping into new trends and create a basis for long-term product development".

"Elmwood aimed to bring HECK! products up to date with a consistent, fun, and diverse system that could flex beyond design language staples.

"Our goal was to replace outgrown butcher tropes and classic premium codes with something more spontaneous and punchy. It was time to add more creative magic to the HECK! core identity, as seen via a Gen Z lens."

"One of the UK’s oldest LGBTQIA+ helplines has just rebranded with the help of Nice and Serious – a London agency known for its work with charities and nonprofits.

The logo has moved from a symbol typically associated with a ringing phone (which in today’s landscape perhaps denotes Broadband brands more than your traditional telephone service) to a speech mark.

Focus on message of campaign? I want it to focus on making young people proud to live in Bournemouth and want to stay here.

Don't stick with designs and settle on them. Look further into typeface choices and don't focus on trends more what would catch the eye of my target audience and how it conveys the message of the rebrand.

Good start on development work but continue to develop to create strong brand guidelines with reasoning.

Define what I want to create as part of the promotional rebrand and then look at what design choices I should make for these.

Inclusivity: It immediately creates a sense of community and belonging. The phrase "We Are" is a powerful statement of unity, which can effectively resonate with both residents and students, fostering a sense of pride and collective identity.

Flexibility: It's broad enough to encompass various aspects of the campaign, from cultural events to business developments and community projects. This flexibility allows for diverse marketing materials and events that can all fit under one coherent brand umbrella. Such as We Are Culture, We Are Entertainment etc... different ways of promoting

Memorable and Shareable: The name is straightforward, easy to remember, and works well in both digital and physical mediums. It's also hashtag-friendly (#WeAreBournemouth), which is ideal for social media engagement.