THE TRUTH ABOUT SERUMS
I’ll save you the suspense. There is no single product that cures all, for all people. Although we’re built from the same blueprint, the decorating is purely unique. And despite science becoming increasingly sophisticated and awe-inspiring—who would have thought a 3d printer could produce a new heart valve or we could replace defective strands of DNA to cure disease—we haven’t yet figured out how to stop time. Sorry wrinkles, but we still must fight you with relentless vigour, using our very best weapons.
Beauty boosters are making a strong entrance—it's the ability to customise and supercharge your skincare with a few drops that has everyone oohing—and we agree they're good, especially during seasonal transitions. However, we suggest you save your money, don't overly complicate your skincare routine, use products you trust and stick to the basics. For us, it's serums by Obagi and iS Clinical.
Serums remain in the well-earned spotlight of weapons to fight time for good reason. Every beauty blogger touts the latest and greatest serum along with every skincare brand who promises they have the best anti-wrinkle, beautifying potion. Yet with popularity, there remains confusion. Why the fuss? Are serums necessary? Are they worth it?
The answers: They work. Yes. Yes.
Serums are beauty must-haves because they are highly-concentrated, lightweight and fast absorbing. Serums contain fewer thickening or lubricating agents than creams, which means the active ingredients penetrate the deep layers of your skin more effectively. Better yet, because these ingredients are more potent, they provide better results. A double win. Think of serums as a super boost and your fountain of youth beauty elixir.
Now that I have you singing the joys of serum, you only need to find the right serum for your skin. Don’t worry, I’ll help you.
Top four skin concerns:
Anti-ageing
Hydrating
Redness, sun spots and other skin discolouration
Acne
OBAGI
what to know
Founded in 1988, Obagi products are designed to help minimize the appearance of premature skin ageing, skin damage, hyperpigmentation, acne, and sun damage. Because of the high level of potent ingredients, Obagi products are only available through dermatologists, plastic surgeons, medical spas, and other skin care professionals.Â
why we love
Put simply, we love Obagi because it works. We've seen the dramatic results through decades of experience with our clients and love the products so much, they're part of our beauty arsenal. Don't be deceived by the packaging, these pots are potent (so potent, in fact, you must see us in person to buy).
iS CLINICAL
what to know
IS Clinical is comprised of exceptional, long-term "results-oriented" anti-ageing and clinically proven formulations. By developing and utilising the most advanced research technology and cutting edge pharmaceutical grade botanical ingredients, INNOVATIVE SKINCARE® doctors and scientists meticulously design and create products that conclusively deliver rapid and safe, long-term positive results. They proudly aim to “dispel the myths” within the skincare industry, by disclosing and clinically validating all of the ingredients they use and offer clinically validated evidence compiled by industry and peer review panel experts to support the efficacy their formulations.
why we love
Their range of post-treatment serums are some of the best available in the market and without a doubt reduce healing time and boost results. It's difficult to play favourites when the entire range is superb, but here are a few we recommend to every client.
SERUM APPLICATION RULES
Wash your face. Think about it. You wouldn’t paint a cracked, peeling wall and expect it to look good.
Apply eye cream. The general rule is to apply products with the lightest formula and to the most sensitive areas first. By starting with your eyes, you ensure serum doesn’t travel to that delicate area.
Always apply serum on clean skin, before cream. Serum needs a clean canvas to sink in.Â
With serum, a little goes a long way. A few drops are usually all that’s needed.
Gently pat serum into your skin, avoiding your eyes. Don’t pull or tug.
Allow the serum to fully absorb before applying cream (if cream is needed).
Apply cream (if needed) by gently patting into skin until absorbed.
ONLY THE BEST
If you’re wondering why I’ve included serums from only two brands, the answer is simple: I only recommend products I’ve personally tested, my clients have tested and that have impressive scientific and clinical results. I’ve been using Obagi Professional-C Serum 20% for years and my skin thanks me by glowing and not revealing my true age.













