Watch Fact of the Day: The 'Pepsi' Bezel: A Happy Accident of Color, Not Just Style
📅 Friday, July 17, 2026 The iconic blue and red ‘Pepsi’ bezel, famously associated with the Rolex GMT-Master, was originally developed for a practical reason: to distinguish between day and night hours for pilots. The red portion indicated daylight hours, while the blue represented nighttime, making it easier for aviators to track time across multiple zones. Its distinctive color combination was…
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