shobiyo!!

HELLO TUMBLR.

Wow, we made it. 2025. One of the years of all time.

And, speaking of time, it's that time of year again when we reflect on the Times™ we've had: Welcome to Year in Review.

This year, we’re doing something new: Instead of the usual fandom data list drop, we took a closer look at the culture bubbling up through tag data and across your dashboards in 2025—the communities, aesthetics, and micro-moments that shaped the year.

We’ve broken it down into five chapters, each one illustrated by the posts that best capture the moment, because Tumblr is you, and the posts you make along the way. 

You can jump into any chapter using the links below, or head here for the full experience.

Like the look? You can grab the theme for your blog here.

Alright. Let’s get into it:

This Isn’t Nostalgia, It’s Tumblr Dive into popular nostalgia tags and the conversations around them that have become part of our today on Tumblr in 2025. Call it nostalgia if you want. We’ll call it Tumblr in 2025.

Your Life as a Moodboard Jump into moodboard aesthetics and the astronomic rise of girlblogging in this year of our Lana, 2025. 

Cozy Dystopia Re-discover all the elements that, along with r e a l i t y, co-created the cozy dystopia we’ve all been basking in on Tumblr in 2025. 

Age of the Creator Hear from some of our favorite creators on Tumblr and how they’re using their blogs to create exciting projects and build community around their craft.

Fandom: The New Mainstream A look back at some of the biggest fandoms of 2025 through the lens of fan art, fanfic, and fandom discourse.