She Profits Academy

There are many ways that you can optimize your Facebook page once you’ve set it up, but the first thing you’ll want to do is grab a vanity URL.

This will give you an easy-to-read page link that you can post in other places (see the photo).

I just use my brand name for my vanity URL because it’s also my business name:

When marketing is your goal, the reason I recommend using a vanity URL is that it’s good for SEO.

Your profile page is not only more searchable on Facebook when you use a vanity URL, but it’s also more searchable on Google.

Google will link it to your site’s keywords.