shear.design

Back when I was trying to make it as a designer in Cape Town, I was briefed by mate Ronnie to design a big wall hanging for his restaurant ‘New York Style Pizza’. The pizzas were delicious and they tasted just like the New York Subway.

The prompt was to choose the most iconic parts of New York and put them together in a kind of pastiche with incredible kerning.

I have dabbled with product design in the past, and I hope to do so in the future. Maybe with some meat products. Maybe some kind of lamb? Who knows. 

This is a juicebox I designed for Del Monte, the world’s leading supplier of grape juice in juicebox form. I knew I had to get it right first go, because I knew that target audience was children and man, children are harshest critics of design.

So right off the bat I went for some green grapes. I know its weird, because all grapes are purple, but kids love green and you have to give them what they want. 

Here is a lockup I designed for a South African e-tailer. 

I always advocate for efficient design. If you are designing on a beautiful colour, you want to take up as little space as possible. Thats why all my logos and all my lockups have the letters as close together as possible.

Have you earned of kerning? I’m the fucking king of kerning.

Here is a sweater I designed at Issey Miyake. 

I love clothing with texture. Texture you can feel. Texture that they eye can feel. 

The kerning on these sweatshirts is insane, man.

I’m telling you that this is the kind of thing we should be wearing when the cold is out. Let people feel how you feel. With their eyes.

Here is the poster I designed for my year 12 matriculation. 

I love the cursive script here, the kerning is out of this world. I love serifs. Have I told you how much I love serifs? I also love sans serifs. You see, you use them for different purposes. Serifs are for more formal occasions and sans serifs are for when you wan to chill out and have fun.

Hi.

I am Adam Shear.

I am from the Mother City.

This is my design blog.

This is where I blog about design.

Not just any design.

My favourite designs.

The best designs.

If you don’t agree with my taste, then fuck you and I hope you die in a fire.

Otherwise, enjoy,