Back when I was trying to make it as a designer in Cape Town, I was briefed by mate Ronnie to design a big wall hanging for his restaurant ‘New York Style Pizza’. The pizzas were delicious and they tasted just like the New York Subway.
The prompt was to choose the most iconic parts of New York and put them together in a kind of pastiche with incredible kerning.
As you can see, I nailed it on the first go. Ronnie was ecstatic. He said it was the most New York thing he had ever seen. You bet he loved the kerning. He gave me a lolly to make me jolly.













