Megâs Weekly Trends:Â Super Bowl, brands on Snapchat, politics & more!
Well, well, well, the Internet has been an interesting place lately. There are a lot of people with a lot of feelings who feel the need to post those feelings, which is great. In fact, this could actually be what saves Twitter! But we digress.
Snickers Super Bowl Live Commercial
In a pretty brave move by Snickers, they will be airing the first-ever live Super Bowl commercial. Livestreaming is great for digital, but how does it translate to TV? Weâll just need to find those American feeds to see it in action. OR you can tune into their 36-hour livestream from the set. They have all kinds of celebrity appearances in store for their livestream, so weâre curious to see what itâs all about. Pretty neat!
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Ads in FB Messenger
Theyâre just about everywhere else online, so weâre not surprised to see ads starting to pop up in FB Messenger. The beta test launched in Australia and Thailand, and much like the Instagram ads beta, itâs very controlled by FB to ensure the best user experience possible. There are a lot of other group chat apps out there, so itâs in Facebookâs best interest to keep these ads as relevant as possible so people donât jump ship. Weâre curious to see what new targeting capabilities will be available with this placement.
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Strength through unity
Shia LaBeouf has broken his image as âthat guy from the Transformers moviesâ and is now becoming known for his totally out of the box performance art. His latest installation is an anti-Trump livestream He Will Not Divide Us that will allegedly be running as long as Trump is in office. People are encouraged to visit the camera which is in NYC outside of the Museum of the Moving Image. Since the inauguration of the camera, many, many, shenanigans have ensued, including celebrity sightings, vloggers, tons of press, and even LaBeouf getting arrested. This is not only a statement but a widely successful experiential marketing of LaBeouf's new image.
Weâre constantly impressed with LaBeouf's digital chops. Last year, he embarked on a user generated road trip in collaboration with Vice called #TakeMeAnywhere. LaBeouf would tweet his location so people could pick him up and literally take him anywhere, all the while he documented his journeys and generated press pretty much every day for a year.
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Brands Inactive on Snapchat
The stats are a bit misleading. Sure, there are a lot of brands on Snapchat, but 33% of them are actually dormant. Are they just squatting on their usernames until they have a proper strategy in place? Or did they start posting content only to find it wasnât quite worth their while? We suspect that maybe brands arenât doing well organically on Snapchat but it might still be worth the investment for those who have the budgets to pay for ads on Snapchat. Itâs important to think of the nuances of creating content for Snapchat before launching into it full steam ahead. The format is vertical, the filters, stickers, and drawings are integral, and the content is ephemeral. You really need to think about what role Snapchat plays for your brand and how youâll be efficient at creating content that is relevant to the platform.
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Thatâs all for this week!














