How do you envision your dream home?
Perhaps, a home with the sun rising over the horizon when you step into your balcony early morning? Birds chirping in the park, a natural lake close by?
Our intention of venturing into diverse sectors of housing is to offer comfort and opulence at reasonable prices and at the same time, ensure superior living.
In today’s world, home is no longer a want. It is a need. Everyone has a dream of owning a house. There are all kinds of buyers – some with unlimited budget while most with restricted means. Clients are the most important entity for Sanali Group. In fact, they are the be all and end all of our business.
Due to the high disposable income and an ever-growing ambition of the new-age Indian, every buyer today wants to live in comfort without having to pay mindlessly. Therefore, keeping in mind the strata of the society, we decided to become active into both the segments – luxurious and the mid-level/ affordable housing. We have completed 70 % of our projects in Hyderabad and have already started ambitiously in hi-tech cities like Bangalore, Chennai and Cochin.
As a new-age real estate and construction company, we understand the driving forces in the market. It is an established fact that the banks are more comfortable in lending loans to salaried people but their attitude is not the same as far as small business organisations go.
At Sanali, we attach great significance to the dreams of our customers and have devised an approach that makes the procedure of buying a home as convenient, hassle-free and time-saving as possible. We strive to work towards increased transparency, clear land titles, improved delivery and project execution.
On our part, we have a water-tight situation that facilitates the provision of loans for our patrons. We ensure that all the required authorizations and the Government sanctions are in order with regard to the progress of the housing venture. We know that most banks will exhibit understandable fear if the project is not approved. Naturally, the banks have their own rules and regulations to go by and we have no control over it. However, we never discriminate among our home buyers.
We also have dedicated executives who are deployed to assist the customers in dealing with the banking procedures. Sometimes, the entire process of taking loan can be a bit overwhelming, so our experienced and professional staffs are assigned to clients to take them through the process seamlessly.
One of the factors that I would like to especially point out is the price rise of raw materials. Unfortunately, the rise in price directly affects the final costing of the end product and there is very little that we can do about it. Cement has especially seen a steep rise.
Given that the policy of our company is to provide luxury housing at affordable price, it is indeed a challenge to calculate costs under such circumstances. Therefore, it is a hit which the entire industry is taking and we are no exception.
Unfortunately, the real estate and construction companies face a lot of flak and undue condemnation. They are seen through the prism of doubt and as a result, we lose reputation dearly.
One of the reasons for a negative outlook towards our fraternity is because people think builders find loopholes in the business and exploit it to their using it to their benefit. It is inherently a wrong supposition. There are so many checks and balances in place today that it is hardly possible to dodge.
Also, there are times when the housing projects are not completed in time. The delivery gets delayed and the buyer is understandably angry. But what the common man fails to understand is that there are various factors that contribute to the delay. Poor economy, delay in regulatory approvals from the Government are the primary reasons. Of course, sometimes poor project management and lack of commitment and capital on the part of developers to complete projects is also the reason.
At Sanali, we take great measures to ensure that our workforce, both labour and at the executive level, remain committed in their endeavour. We have generated thousands of employment over the years and are especially proud of the fact that we also provide free primary education to the children of the workers’ family. The real estate sector is the second-largest employment-generating sector after agriculture.
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India has huge potential to attract large foreign investments into real estate. With real estate reaching a point of saturation in developed countries and the demand and prices falling, global real estate players are looking at emerging economies such as India for tapping opportunities in real estate. Indian real estate will stay attractive due to its strong economic fundamentals and demographic factors.
Moreover, there is a high level of global uncertainty looming over the developed and developing nations of the world. While developed economies are still struggling to regain their growth momentum, developing countries including India and China are expected to grow at a reasonably high rate. Investments in Indian real estate will fetch higher returns for investors as compared to other global markets. In the coming years, the opportunities in the real estate sector will attract more global players to India and hence will help the industry to mature, become more transparent, improve management and adopt advanced construction techniques.
