There are actually lots of people who sell stuff successfully on here, usually drop ship stuff.
Theyβre just not disclosing it as ads, which they are supposed to do, and instead it's marketed in a very Tumblr-esque way which can be summed up as βomg guys look how CUTE this isβ followed by a different account underneath going βomg found it!!β and it links to a drop ship site with the item(s).
And the link usually has an affiliate tracker in it, which you may or may not be able to spot unless youβre familiar with them, which is also something you are legally supposed to disclose.
I used to get a lot of offers from around 2016-2020 to sell βmoon lampsβ on here, yβknow those orb lights that look like a moon? Yeah. I was offered a higher kickback to make it look like I wasnt posting an add because these sellers know Tumblrites donβt like ads.
They wanted it to look as organic and hyped up as possible and then Iβd just so happen to be like βomg you guys it's on saleβ and post a link. Which is skeevy as shit and also illegal af in the US.
Itβs like the insta/tiktok girlies saying βlink in bioβ to get around saying βhereβs a product I make money on if you buy itβ because they want to sound like your friend because people are more likely to impulse buy stuff if a βfriendβ is recommending something.
Theyβre also trusting that everyone knows βlink in bioβ means βaffiliate linkβ which is technically not enough of a disclosure but whatever.
This is why I tag all my own book promos with βaffiliate linksβ because depending on which storefront you buy Hunger Pangs from, I may get a kickback from the vender which I do to help mediate the fees I lose from distribution. Itβs not muchβliteral pennies in some casesβbut Iβm still legally required to state it.
Itβs also why when I do post products I use or like, I make a point of letting people know Iβm not an affiliate and not sponsored because despite the legal ramifications these people are flirting with by not disclosing their affiliate status, I want to be fully transparent with my followers when it comes to me trying to sell them things.
Yβall keep my lights on by reading my work and through my ko-fi and patreon. I am not about to risk that trust for the sake of some shitty vibrator sales from a sketch-ass drop shipper who wants me to pretend Iβm not selling you things.
So, yeah. People do successfully sell stuff on here. A lot of us small indie creators sell our own work all the time.
But there are also drop-ship sellers on here who get enough of a kick-back from affiliate links to make selling cutesy kitsch stuff worth their time on here. Theyβre just making sure you donβt know youβre being marketed to.