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Zack Halliwell tells us how to grow your LinkedIn Network, #socialnetworking #growyournetwork #linkedin

GET A POWERFUL SOCIAL MEDIA MANAGEMENT SOLUTION

Guest post by Zack Halliwell.

When you’re working in a B2B environment, it’s important to establish a great reputation, both for yourself and your brand. LinkedIn is the best social network for B2B marketers to reach out to other businesses, given that all members are professionals.

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Howe…

Expert exposes insider tips to achieve higher ROI from SEO for law firms. Hot tips to improve SEO Efforts. #localseo #leadsforlawyers #growmypractice #realandworks

Start your SEO journey today – Click here now! Local SEO Pretoria

Monopolists has been creating a significant amount of buzz recently. They’ve helped law firms with their SEO resulting in a significant increase in profitability. This was achieved by improving their websites’ SEO (Search Engine Optimization) Rating. By using…

Not sure what SEO is and how it can help your business in Pretoria with greater local visibility? Then read this #localseopretoria #localseo #marketing

local SEO for physical location businesses in Pretoria and surrounds

This local seo Pretoria post is aimed at people that have heard about SEO but does not really know what it is how it works or how it may benefit their business

” I have heard about SEO but I don’t understand what it is“

There is a jargon answer about search engines and how they work to find your business, but in most…

What is Cornerstone Content and Why Should You Use It?

Why Should I Structure My Website with Cornerstone Content?

If you write a lot of articles which fall into similar topics, you can hurt your chances to rank well in the search results unless you tell Google which articles are the most important. A cornerstone content strategy can help you to build out your articles in a way that will make this obvious to search engines, through internal linking…

The Impact Of Traffic Quality On Content Marketing. #contentcreation #digitalmarketing #seoagency #realandworks.com

4min read

The major aim of content marketing is to acquire traffic. As per eMarketer, around 60% of marketers create at least one piece of content each day. Interestingly, 62% of companies still don’t know how to measure the ROI of content marketing campaigns.

Content marketing ROI can be measured by subtracting the money generated via leads from the money spent on content writing and…

Research-Backed Tips for Effective Video Marketing #videomarketing #digitalmarketing #seoagency #realandworks.com

Anyone even remotely related to the field of marketing today has heard it before — video marketing is an absolute must. And it’s true. The statistics back it up:

5 billion videos are watched on YouTube every single day Click To Tweet

1200% more shares are generated by social videos than text and images combined Click To Tweet

Marketers who use video receive 41% more web traffic from search than…

Explore the world of digital advertising #digitalmarketing #socialmediamarketing #marketing #seoagency #realandworks.com

Explore the world of digital advertising

Getting your brand out into the public domain is a lot more complicated than it once was. About twenty years ago there were three main ways of advertising your product: print, radio or television. Granted there were a few other niche areas like cinema or billboards, but the reality was that the bulk of the advertising spends went between those three main…

5 Methods for Promoting Your New Piece of Content #contentmarketing #content #promotion #sirculation #digitalmarketing

Content creation is a kickass marketing tactic that successfully drives leads and conversions for over a decade. According to the report, content marketing generates over three times as many leads as traditional marketing types and costs 62% less. The benefits of content marketing don’t end there:

Quality posts improve search engine ranking.

It improves your professional reputation.

Raises brand…

5 Steps To Building Content That Connects With Clients #writeforyou #blogwriting #guestposting #realandworks

The performance of your website depends on how well you meet the needs of potential clients. Increase the number of leads your site generates by producing content that satisfies search intent.

Keyword research will indicate the most relevant phrases and terms to include in your content to enhance optimization for searches with buyer intent. Developing your keyword strategy will outline the…

Content Marketing Tips: Maximize Content Promotion & Distribution #pressreleases #contentdistribution #realandworks

If you’re looking for content marketing tips around distribution and promotion, you’re at the right place. Let’s start by answering an important question: are content distribution and content promotion one in the same?

No.

In short, content distribution is disseminating your content to your own curated audiences (often via email), resulting in more targeted and personalized outreach. Content…

Write Stellar Content By Going Narrow, Lean, and True. ntentmarketing #contentcreation #blogwriting #guestposting #realandworks

Anyone can create content. In fact, these days it seems like everyone you meet is a content creator of some sort. And it makes sense — in a world where traditional advertising often just doesn’t cut it, every brand worth its salt is turning to content in order to capture their audience’s attention. Consumers want to know why they should pick your brand over anyone else’s, and content is the…

How Law Firms Should Market Digitally in 2019

Those that are not marketing online are losing out on business daily especially in very competitive niches like that of law. Law firms can generate large amounts of income from a single client depending on the case and settlement. Areas of law vary vastly as do tactics used to market as personal injury lawyers tend to have a huge budget when compared to that of criminal law attorneys. The first…

Let’s Talk About Voice Search: The Latest Trends for 2019 #voicesearch #rankforvoice #realandworkscom

If your goal is to stand out in mobile search results, it may be time to talk about voice search. Over the past two decades, online search was primarily text-based, with users typing questions and keywords. With advancing technology and increased smartphone use, that’s changing.

Today, consumers are looking to voice search as a dynamic, quick way to find information at home and on the go. Voice…

9 Epic Resources for Students of Brand Storytelling #contentmarketing #brandstorytelling #realandworks

In truth, even though I only had 24 hours to prepare, I was delighted when one of the panelists at Social Shake-Up canceled. Suddenly I had the opportunity to share my disdain for what passes as brand storytelling and put some of my years of research on the topic to good use. Taking the stage like a pinch hitter stepping into the batter’s box with the game on the line, I was ready with a punchy…

A Step-by-Step Guide to Graphic Design for Non-Designers #entrepeneurs #marketing #digitalmarketing

Graphic designs are in-demand because most businesses have websites and almost all marketing efforts are via online channels. Whether you’re a business owner, an aspiring graphic designer, or want to gain or improve your designing skills, this guide will give you an introduction to graphic design, an idea how graphic design works, and how to be good at it. 

Step 1: Read and Watch Online Tutorials

MediaMonks’ Wesley ter Haar on data personalization

Life has changed for MediaMonks co-founder Wesley ter Haar since his agency was bought by Martin Sorrell-led S4 Capital 10 months ago for an estimated $350 million. He gets a lot more emails, for one, he says—including from his new boss. But the biggest difference, ter Haar says, is that before S4, MediaMonks had to focus more on winning clients through the “show-and-dance, rabbit-out-of-a-hat”…

Blog: Opinion: What if the 'M' in CMO also stood for morality? #realandworks.com #marketing #seo

As brands become more purpose-driven, espousing values around equality and social justice in their advertising, shouldn’t their media spend be equally ethical?

As a former client-side marketer, I feel compelled to ask my fellow marketers and their media agencies: Is there a more ethical, transparent and sustainable way for us to buy media? A strategy assuring that our dollars aren’t going to be…