Reese Ben-Yaacov's Personal Blog Page

Marketr’s weekly news round-up. If it was written last week, you might see it here this week.

The scholars at The Washington Post (washingtonpost) published the history of fuck-yeah Tumblr blogs. It’s very thorough.  

Our friends at Digiday (digiday) interviewed an IBM researcher who compared customer’s perception of brands with the brands’ perception of themselves.

Also from Digiday: Kia’s cross-platform ad campaign on Yahoo Screen, digital magazines, and Tumblr features six original videos. Watch The Getaway Guide here.

And: Another good reason to embrace native advertising. Ad blocking software is on the rise with tech-savvy millennials who aren’t willing to put up with disruptive advertising.

The indomitable Techcrunch (techcrunch) covered the launch of huluperfectgif—one of the most ambitious sites on our platform to date. HuffPo (huffingtonpost) helps explain using a selection of The Perfect GIF’s perfect GIFs.

The good people at AdWeek (adweekmag)​ did another of their excellent infographics: this one device usage among different generations.

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SUMMARY:

We all have bad days. But why do some people seem engaged and happy more often? What’s the secret to having great mojo?

What’s the sound of one tag trending?

In entertainment: Vin Diesel called Furious 7 “the biggest movie in history” and expects an Oscar. You can argue with him if you want but the man can crush a cantaloupe in one hand. Also, netflix ordered dozens more episodes of Arrested Development. Dozens! (17, actually).

In the news: South Carolinian Walter Scott was shot eight times in the back after being pulled over for a broken taillight. Michael Slager, the arresting officer, was charged with murder and fired. Also: younger of the two Boston-bombing brothers, Dzhokhar Tsarnaev, was found guilty. Sentencing still to come.

In sports: One Direction’s Niall “five iron” Horan is caddying at The Masters for Rory McIlroy, the number one golfer in the world and the second most famous person at the tournament. 

In rites of passage: Spring break road trip. McDonald’s breakfast, a rest stop–size bag of Twizzlers, and a four-inch binder of burned CDs, poorly labeled in Sharpie.

In games: LEGO is really covering its bases by announcing a video game and a Golden Girls set. Plus, Nintendo’s trailer for the next Fire Emblem—new gameplay and even more screwed-up family dynamics. 

In comics: It’s convention season, which means it’s cosplay season. Please be mindful of the less interesting conference taking place in the hotel’s other ballroom.

Also, check out some of the week’s most popular blogs:

Indian River By Air (indianriverbyair): The original drone.

Forgotten Iowa (forgotteniowa): Less so, now. 

A Synagogue a Day (asynagogueaday): A chosen one.

The Fatcrobat (thefatcrobat): Trapezepiration.