Like A Black Widow.

theoutset The making of.

03.01.2022

Scarlett Johansson secured her superhero status by taking on the Hollywood Machine. Her next feat? A clean skin-care line. This month, Johansson launches The Outset.

theoutset How do you find freedom in the uncomplicated?

At The Outset, our mission is to nurture a self-care routine for anyone who values the beauty of simplicity. Finding freedom in the uncomplicated means every day has more possibilities.

03.01.2022

frankieboyd Scarlett Johansson talks about her new clean skincare line @theOutset in the March 2022 issue of @voguemagazine @celia_ellenberg

Photographer @cassblackbird

Stylist @maxortegag

Hair @tannytomorrow @deepcutsbydanny

Makeup @frankieboyd

Nails @lollykoonnails

theoutset "[The Outset is] a skin-care brand built around her own beauty success she has had managing breakouts, the dryness, and the general maladies that come with many hours spent in the makeup chair and in front of the camera." —@celia_ellenberg for @voguemagazine, March 2022 issue on newsstands today

kate_theoutset Nice to meet you! I'm Kate, an entrepreneur, mom, mentor, and Brooklynite. I'm also partners with Scarlett Johansson, as co-founder and CEO of our clean skincare brand The Outset. We met via mutual connections in the beauty industry two years ago. When Scarlett shared her vision for a reliable, everyday skin system that was clean, elevated, and as effortless as slipping on your favorite white tee, I was hooked. Within minutes, I was thinking about how we could build it. Through a global pandemic and supply chain disruptions, somehow we're here, about to launch this brand in our own way, with a lot of heart and intention. Scarlett and I are both social media novices, and yet, we're excited about showing up on our platform @theoutset to create conversations around a democratic approach to beauty that doesn't discriminate by gender or generation. Here, I'll share a behind-the-scenes look at what it's like to build this truly incredible brand, launching 3/1. Thanks for joining me on this journey!