Content Marketing @realcontentmarketing - Tumblr Blog

(via Content Metrics: Assessing the Real Impact of Curation)

With the increased use of content curation (the best marketers use a mix of 65% created, 25% curated, and less than 10% syndicated content), some unique challenges need to be addressed in a content marketing measurement strategy, including:

Marketers who are curating content are selecting, organizing, and contextualizingthird-party assets.

Target audiences are not necessarily consuming content within brandedexperiences.

Content curators also are redirecting traffic to external sites and distributing content across multiple channels – including email, social media, and feeds in addition to branded sites and blogs.

These factors lead to two questions:

How can marketers demonstrate their success in using curated content to become a trusted authority on particular topics?

What are the relevant metrics for a content curation initiative?

Here is a guide to the metrics you should be tracking for each channel where you curate content, as well as the metrics you should ignore.

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(via Danger Ahead: When Content Distribution Is On Auto-Pilot)

Have you ever noticed that your content marketing activities tend to amount to doing the same types of tasks over and over? At the process level, there’s not much that changes from one blog post to the next or from one social media campaign to the next, though the content itself may change. Whether or not you’ve noticed it, your content marketing activities are a collection of workflows. I hinted at this in my last post, on how to delegate content marketing tasks. Now, let’s take a closer look at workflows, because it’s a game-changer when you shift from thinking about your content marketing tasks as a loose collection of activities to thinking about them as workflows.

How to Tame Content Creation Chaos with Rock-Solid Workflows - Copyblogger

In the span of a few short years, content marketing has become a must-do initiative for B2B companies hoping to engage prospective customers, establish thought leadership, and break through the noise of an increasingly crowded marketplace. In fact, 67% of mid-to-large B2B companies ranked content marketing in their top three marketing priorities for 2015. But while most companies realize the need for—and power of—great content marketing, sloppy content management processes have lead to extreme waste, to the tune of $958 million in annual spend on ineffective content efforts.

[SlideShare] Why Inefficient Content Marketing Costs Companies $958M a Year

Research will help you avoid a content strategy that is DOA -- Dead on Arrival. Follow these six steps to get the attention you want -- and keep it.

I’m here today with a reminder about an all-important truth when it comes to content strategy: research is everything.

When I evaluate copy and content strategies, I often see what amounts to copycat content.

Not that these people are stealing. No.

Typically, it’s clear to see they are working off of limited information (perhaps their client is stiff-lipped) or simply looking around to see what everyone else is doing — and then creating something similar and safe.

Both those approaches will lead you to a content strategy that is DOA: Dead on Arrival.

Here are six areas you should research to avoid that, so your content marketinggets — and holds — your audience’s attention.

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(via How To Bring Art and Science to Managing a Content Calendar)

One of the most important tools in content marketing is – without a doubt – the content calendar. It can guide all your content marketing efforts, bring your strategy to life, and help you stay consistent on your way to positive content ROI. While tons of templates and spreadsheets are out there for the calendar itself, what advice is available on how to manage a content calendar?

(via The One Brief Statement That Will Refine Your Content Marketing)

Do you know exactly who you are creating content for and why? What does your brand stand for and why do you publish?

Follow these five steps to create a consistent brand voice, which is essential for localized and intelligent content. – Content Marketing Institute

Ready to research the most successful content on specific topics? Learn about buzz and impact metrics, and how to get started – Content Marketing Institute.

Are you ready to perform the research to determine the most successful content on specific topics? If so, there are tools that can help. We’re going to look at the metrics you will want to use and tools that will help you get them quickly to find the best pieces of content in your industry.

(via Native Advertising Is Not Content Marketing)

When you see the phrase “native advertising,” what do you think? Do you think of content marketing?

Well, a lot of people do … so much so, that I felt compelled to write an article about it.

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(via A Quick Guide to Measuring Your Blog’s Impact on Business)

You’ve started your business blog, you’ve begun to tap into internal and external folks to help create content, and you may even have tapped into curation to help fuel your content engine. But how do you know if your blood, sweat, and tears are worth it?

There's really no reason to beat around the bush, so I'll just come out and say it. More than 95% of new products launched by established companies each year fail, according to an AcuPoll study…

Creating content is hard work—and juggling all those tasks and responsibilities keeps even the most seasoned professionals on their toes. Luckily, many industry leaders have created helpful resources to make the content chaos more manageable. From…

When considering the differences between B2B and B2C marketing, it’s often said that a B2C purchase decision is more emotional, while a B2B purchase decision is logical. I disagree. If you look into the behind-the-scenes processes throughout the continuum of the buying process, you’ll find a lot of emotion underlying the logic in B2B purchase decisions. The most obvious reason why this is true is that B2B buyers are people. They’re just people spending their company’s money—rather than their own—to achieve a business goal. Spending company funds comes with a lot of expectations and pressure. Depending on the nature and size of the purchase, the decision a B2B buyer makes could affect a whole lot of people, and even the company’s sustainability or growth potential. Understanding what I call the Orientation of the Persona is directly related to the emotions that come into play in a B2B buying decision. How long the typical buyer has been in their role with the company can be a good indicator. http://marketeer.kapost.com/b2b-purchase-decisions/#ixzz3e5Y4MwVO by @kapost

(via How SAP Used Subscribers to Fuel Content Marketing Success)

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Figure out where your content management workflow is breaking down and how to improve it with this agile Work in Progress tool – Content Marketing Institute.

There are times when a wrench gets thrown into your content marketing machine and you can’t figure out who threw it. Nothing seems different, but suddenly you’re rushing to make deadlines, editors are stressed, and the whole process has become frantic.

It’s time to step back and figure out where the workflow is breaking down.

Instead of the usual laborious process of troubleshooting your entire content management procedure, shake things up by using an easy tool drawn from Agile marketing practices – Work In Progress limits.

Creating marketing content for your target audience is the most powerful way to build relationships at scale. As organizations start to grow, it becomes impossible to maintain a 1:1 relationship with every customer and prospect. As much as we want to engage with everyone on a personal level, we simply can’t. That’s why a content gap analysis is so important. http://marketeer.kapost.com/find-content-gaps/#ixzz3azAAA6me by @kapost

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