by:Â
Rossi
 Iâm here talking with Wenzday Jane, founder of Metro Pedal Power. She has a new website anddocumentary film coming out on the 25th of April at the BSA Space in Boston. She answered all the questions I peppered her withâabout cycling, running a business and even bacon.
 In many other countries, people use bikes all the time to transport goods. In America, this is a relatively ânewâ idea in the green movement. We've developed and used cars to get from point A to point B. So, what sparked the idea for this company?
It was definitely inspired by whatâs going on in Europe with the prevalence of utilitarian cycling. Personally, Iâve always been a utilitarian cyclist, Iâve never really raced. I have always looked at a bike as a tool to get around the city efficiently. Then at some point I realized you can carry things with bikes; thatâs even better!
 What year were you established?
That year was 2007.
 Were you a messenger at all?
I was not a messenger, my background is in metal fabrication.
 Can you expand on your metal fabrication experience?
When I first got involved one of the driving forces was not only riding but building. Previously, I had been working in a metal fabrication shop doing high-end architectural fixtures. That was an inspiration for me in the beginning: thinking about things from a builderâs point of view. I didnât have experience building bicycle frames per se, except for choppers, tall bikes, stuff like that. Â One of our initial ideas was to custom fabricate cargo bikes/trikes and accessories like racks and trailers, both for our own fleet and to sell to others. We have done some of that kind of work here and there but, business-wise, it would be a whole separate entity. And the delivery part ended up consuming all of my time.
 How did you get your business rolling in the beginning?
I started attending networking events. There was a festival called Alt Wheels; now itâs called Boston Green Fest and that was one of the first places we went to. I arrived with the vehicles and started meeting people and talking to people about what I do. I found some of my first clients there.
 Who was your first customer?
Petsi Piesâdoing a bakery run early in the morning, bringing pies and baked goods to cafes.
 What was one of the biggest hurdles you had to get over?
Really, itâs a small business and itâs a hurdle to get through every day (laughs). I would say that my most difficult challenges are internal. They have to do with my own sense of self-worth and security. I am really grateful for how the process of starting and maintaining this business has given me changes of perspective. You know, when I was younger, I had no idea what it was like to run a business; itâs not how I imagined it would be. Itâs been a tremendous learning experience. Thatâs one of the things that has kept me interested in it for so long: I am always learning something new. I learn better ways of relating to people, [to] myself and thatâs all a part of being an effective leader.
 Whatâs it like being a female working in a largely male-dominated area?
Most of my work experience as an adult has been as a woman in a male-centric environments. I worked as a chef; as a metal fabricator. Iâve had many jobs in my twenties and thirties where Iâve been like â Hey, I am the only woman working here.â I got really good at relating to men. And I also got really comfortable in that environment. I donât have that sense of intimidation. Working in a largely male environment doesnât feel out of place for me.
 Are all your bikes âpedal onlyâ powered?
Everything is human-powered. We do have some trikes that have electric assist. I found that those vehicles are necessary where there are heavy loads and a lot of hills. We use bicycle trailers for longer distances such as Brookline. Coming back empty is a lot easier. Â Â Â
We use electric assist for a variety of reasons. The majority of the energy is expended in starting and stopping, so the assist provides that boost to overcome inertia. The trikes top out at around 15 miles an hour, but they don't carry a lot of momentum. This is goodâit keeps the drivers from coasting through lights.
 In America, sharing the road with bikes can be an annoyance for some drivers. Drivers and cyclists have many accounts of negative interaction. What are your views on road safety and culture?
I want to foster a positive relationship between bike drivers and motor vehicles. How can I ride in a way that is respectful to other road users. We want to promote bikes as âreal vehiclesâ. Itâs kinda similar to being the only woman in the workplace: Â â Women can do work, see?â Â Itâs like â bikes actually can do work, see?â Â So, we are promoting bikes as real vehicles that can do real work. We deserve respect. The way we demonstrate that is by giving respect.
 Who are the majority of your customers? Â
We have three main arms of the business. CSA (Community Supported Agriculture) delivery, waste hauling for recycling and compost, and on-call parcel service.
CSA delivery is [transporting] farm share boxes to peopleâs homes. I love food, I love to cook. I also love keeping people connected with the source of their food. A lot of the times, people wonât commit to a CSA because they cannot get to the pick-up area in time. Our service can help people still make that change and serve as a conduit for that connection to happen. We also deliver to restaurants too, from the farms. We work with 8-10 local farms.
Back in 2010, we successfully bid in the city of Cambridge to do recycling hauling from the public areas. That has turned out be a good part of our business now. We also have a food-scrap pick up service for composting.
Then thereâs general parcel delivery. We donât get a lot of calls where people ask us to simply courier things to and fro. A lot of the deliveries are pre-scheduled like at Taza Chocolate in Somerville wholesale distribution, where they use us for local deliveries as opposed to UPS.
 What is the oddest thing youâve had to deliver?
Most of the stuff we deliver is pretty normal. One we picked up live lobsters in a plastic bag. Another cool one was on Valentineâs Day last year. A woman made bacon roses for her boyfriend.
 Smart gal.
 Youâve established a sustainable business model for companies who want to be eco-friendly.  Do you think people have been inspired and encouraged to set up sustainable delivery infrastructures of their own?
Actually, we have provided paid consulting for many start-up bike delivery businesses in other states, like a bookstore in San Francisco.  Weâve been involved in a lot of local businesses adding pedal power to their fleets.Savenorâs Market used to hire us to do deliveries, and now they have their own bike and trailer that we fabricated here in our shop.Equal Exchangeâwe built two mobile vending coffee trikes for them. There is a local cheese makerânow she has her own rider and bike trailer. I could go on⌠there are a lot of local and national businesses that weâve worked with in some capacity or another to get a pedal-powered vehicle into their repertoire.
Adding an alternative vehicle to a business is not simple. I mean: you can buy a van and take it to any mechanic shop for service, but with trikes and other alternative vehicles itâs difficult to find someone to provide maintenance or fix them when they need repair. So we provide that level of support for businesses that want to add pedal-power to their fleet.
Weâre also trying to change the mindset about bikes. To many people, a bike is either a toy or a cheap piece of junk you keep in the basement until itâs a nice day. A lot of people donât get it that a quality bike can cost $2,000.00 dollars or more and that bicycles need maintenance, and repair. Thatâs part of our mission: to not only prove that bikes are serious work vehicles but also  to add a level of prestige and professionalism.
 What surprised you the most?
I was surprised at how little I knew when I started this business (compared to what I thought I knew) and, Iâm proud of how well Iâve been able to adapt to the challenges that Iâve faced time after time through the years. I was surprised at all the things I didnât see coming - here we are six years later and weâre still here! Â Wow. Even if we failed tomorrow, I still have that level of successâthatâs a good surprise.
 How have you seen Boston change since you started?
When we started, I used to feel like I was the only one on the road in the wintertime. The level of cycling has increased so much. There are more bike lanes, there is more awareness from other road users [about] bikes having a place and a right to using the road. I used to hear car drivers yell âHey, get on the sidewalk!â Â I have not heard that in a long time. Some mentality has changed though thereâs still way too much motorist vs. cyclist antagonism promoted by the mainstream media.
 Do you own a car?
I donât own a car. I havenât owned a car since 2001. But I also grew up without a car. My parents didnât even have driverâs licenses. My dad got his license when he was 40. We were very much walking and public transportation people. Itâs not abnormal for me to not have a car, itâs how I grew up. The cool thing I added was biking which is much more enjoyable and empowering than taking the bus. Â
 How do you see Bostonâs future for cyclists?
I would like to see more streets closed to cars. I am not anti-car at all - cars have a place and theyâre necessary - our lives would be very different without them. It would be nice to recognize that they donât belong in the city as much. I think Boston is doing just fine. Bikes have caught on, there are even people in suits riding.
 If someone is on the fence about making the investment to buy a CSA, what would you say?
I think itâs profound to make a connection to the source of your food and how itâs grown. You develop a new appreciation for it. It certainly tastes better and I think has more nutritional value. Having a CSA changes the way I cook. Sometimes itâs challenging but that can be fun. Youâre given a box of vegetables and you have to imagine what to make with it. I used to play a similar game to when I was in my early 20âs Iâd open the fridge and be like: âok, we have cheese, ketchup, pastaâwhat can we make with this?â  I now make meals based on what was in the fridge from my CSA⌠I have better, healthy things and I can be really creative with my cooking.
 Donât forget to see Wenzday this Friday at the BSA.  www.powertothepedals.org
  Photo credit: Skunk Skunkadelia


















