Coperni
I think Coperni should be like Pangaia in the way they use innovative materials that are alternatives to harmful materials. Coperni already tries to make their brand about science, technology, and innovation. Like, why not start to go all in on that idea?? I think it would be really interesting to see eco-friendly/sustainable materials (where it's not just spreading microplastics) mixed with luxury fashion. Then, price points would seem more reasonable.
and if they go that route, I could see a Moncler collaboration in their future. Moncler is also minimalist and innovative and is now using AI for their designs to further innovation. I feel like it would be a good combo.
Also, I think this article is a good read!!
Francesco Saverio Matera (Moncler) and Paula Villena (Coperni) discuss whether traditional drawing skills remain essential for fashion desig
I think that when and if Coperni goes more innovative with material, they could do a few things to appeal to rich nerds who might be interested in buying something like it. Such as: Have tech/science influencers make content about the technicalities of the clothing.
I wish I knew how to make a thread... is that a thing on tumblr?? anyway dump of Coperni related things. I love them.
âWe want to give the audience something very qualitative. We want to give people an experience, something different, something new, and that
Wit and vision are two key ingredients for the act of creation. So is independence, feeling free from judgement and fear, despite knowing th
We spoke to the duo behind the brand on their future-forward mindset and technology's omnipresent role in fashion
Each month, ELLE UK is putting a spotlight on small fashion brands. This month we speak to SĂ©bastien Meyer and Arnaud Vaillant, the designer
If you were to describe a fashion designerâs venture as a âsocial media brandâ a couple of years ago, they [âŠ]
Still so hyper fixated on Coperni. Was watching a random influencers yt video and they were on a brand trip with a random fast fashion brand. It made me think about how we don't really see luxury fashion brands/houses do things like that. In a way, it makes sense because if they need media recognition or positive buzz they just invite important people to shows. For example, when Miu Miu invited one of their top clients to walk their AW24. Outlandish idea alert(would make the most sense for coperni out of any brand but would cost a crazy amount of money): Invite top clients to a trip to Antarctica's White Desert ECHO camp. Antarctica is a scientific preserve. Important studies on climate, biodiversity, and astrophysics happen there. White Desert's echo camp has a futuristic look and is sustainability centered. Rewarding customers in such an extravagant way would be cray cray. But again, outlandish and unlikely. I find it so fun to think about the future of a brand when its in it's early years.
