Digital marketing

What is a keyword? 

Keywords are phrases that define the concept of your content on the web page.

 It is the term to search that you for ranking the certain page in your website. 

When a user starts searching a keyword or a passphrase in Google search or other search engines, the search engine should find out the respective page on your website.

Keywords are the search terms that are used by a website owner or SEO professional to optimize a website for ranking the website at the top of Google’s results with the specific keywords.

Google won’t have a clue for the words that are important and which aren’t. The words you’re using are clues for Google to find out the word that is major in your webpage representing what your website is all about.

What is a good keyword?

Head keywords are not usually just words, they have a high search volume. 

Body keywords are the word of phrases with a good search volume but not high, not low. 

Long-tail keywords consist of 4 or more words strung together with a low search volume. These result in the bulk of web traffic to your webpage.

Search Engine Journal lists these keywords as the most popular for eCommerce businesses:

Comparison with competitors

Searches for discounts

Ratings and reviews

Searches for coupon codes

Searches for sales, taxation, and other regulation

Types of SEO Keywords:

1) Defined By Their Length

Short Tail Keywords 

Mid Tail Keywords

Long-Tail Keywords

2) Buyer Intent Keywords

Informational keyword

Navigational keyword

Transactional keyword

3) Industry & Business Specific SEO Keywords 

Market segment keyword

Customer defining keyword

Product keyword

Competitor keyword

Geo-targeted keyword

Why are keywords important?

Keywords are words or phrases or passphrases that help search engines to identify the topics that your content covers. Algorithms have advanced systems for analyzing the keywords that users employ in their queries as well as the terms that are used throughout the information inbuilt in the webpage.

There have been several Google updates released in the past few years, and they are designed to improve the understanding of queries and websites. This has resulted in a vital shift in the importance of using keywords as a tool in search engine optimization(SEO) from the past few years.

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