Case Study: Thom Browne in Russia
Project: American designer Thom Browne was keen to build his label in Russia.
Vision:Â Partnering with DEPESHA Russian Lifestyle Magazine and Aurora St. Petersburg Fashion Week in Russia, RABIMOV facilitated strategic planning on ways Thom Browne brand could enter Russian fashion market, as well as how to build a profitable position in this market utilizing our extensive company's network. Â The outcome of the strategic plan were the full production, public relations and marketing activities for the premiere Thom Browne runway collection show in Russia.
Result:Â In April 2012, Thom Browne presents a debut runway fashion collection show at Aurora St. Petersburg Fashion Week in Russia to over 1,000 attending guests, including members of the fashion press, buyers and other key industry contacts.
Selected earned media:
WWD:Â Thom Browne to Show in Russia
GQ Russia: Том Браун покажет коллекцию на Aurora Fashion Week
Vogue Russia: Том Браун едет в Санкт-Петербург
Sobaka.ru: Backstage. Показ Thom Browne
DEPESHA:Â THOM BROWNE Headlines the American Program at Aurora Fashion Week Russia.
Vogue:Â Thom Browne
DEPESHA presents THOM BROWNE F/W 2012 Womenswear and Menswear at AURORA FASHION WEEK RUSSIA from DEPESHA on Vimeo.
W Hotel St. Petersburg Opening Cocktail Reception from DEPESHA on Vimeo.
DEPESHA and THOM BROWNE Cocktail Reception at Mansarda in St. Petersburg, Russia from DEPESHA on Vimeo.
