269 --- Voteria Design Month
Distributed Design should be open, inclusive and exciting. This is why I am proposing an Aotea Square ‘Voteria Design Month’ (pronounced vote-area) where the square is open for anybody to display their designs for a future Aotea Square.
Designs are submitted online and the designers are able to promote their designs in person at Aotea Square. For example, it would be encouraged for a designer to build a model of their design and to showcase it in the square or at the Aotea center.
Designs can be simple, such as adding a new sculpture or adding greenery in certain locations, or they can be a complete overhaul of the space. The idea is to give the designers freedom and the designs are meant as statements of intent for the space and are not required to be final or polished. Participants have a month to collect feedback and to iterate on their design.
At the end of the month, there will be vote on the best design. People can register for this at Aotea Square either during the Voteria Design Month event, or before the end of the following month when voting closes. Registered voters will receive an online-voting link and will be able to vote for any of the submitted designs.
Voter turnout is on the decline in NZ (LGNZ, 2019). To address this, a lottery will accompany the vote and afterwards, one lucky voter will receive $1000 cash (just for voting). This will be promoted on the website and with signage for the event. Voting will be incremental over the month with the designs sorted by vote total. This helps to filter votes towards the designs that are popular.
In order to win, a design needs to collect more than 50% of the vote. It is also possible that no single design gets 50% of the vote (as there may be many designs being voted for splitting the vote between them). In this case, the executive of the space (Auckland Live), will need to form a design coalition and group together a number of designs together so that their vote total is greater than 50% (much like an MMP coalition in NZ politics).
In order to do this, Auckland Live will require the assistance of a connectologist (aka. a creative technologist) who will decide on the strongest coalition from the designs and form a new design that encompasses the spirit, direction and outcome of the original design coalition. For example if a design for a new sculpture had 20% of the vote and a complete overhaul of the square had 40% of the vote, the sculpture would be incorporated into the overhaul in way that stays true to the intent behind both designs.
The final design will be presented to Auckland Live who will then have a social obligation to implement it.
My group and I have been looking at how distributed design can be used to reshape and redesign spaces. My initial idea was to explore the field of co-design. Sanders, (2000) talks about participants using components and tool-kits to articulate feelings about a design. I was hoping that a toolkit could be created for large-scale feedback about a space such as Aotea Square from the public.
So the initial idea was an app where users could post emoji style reactions on various parts of Aotea Square. The reactions would inform the designer responsible for reshaping the space. After much consideration, we came to the conclusion that the information portrayed from emojis would be too poor.
The concern is that participants will not feel included in the design process and that they cannot accurately express their desires for the space.
The other members in my group decided to explore how to improve the accuracy of feedback from participants. This involved asking people to respond to a question with clay and with spoken/written language and then comparing this result with responses that are exclusively clay or exclusively spoken/written language.
The experiment here was asking whether multimodal communication is better than single mode communication. B. Hedges & M. Gordon (personal communication, 2019), concluded that yes, multimodal communication is a more accurate way of communicating intent than unimodal communication.
This is consistent with Gellevij, Van Der Meij, De Jong, & Pieters findings on the multimodal versus unimodal instructions in education.
I was left with the query of resolving a sticky paradox. More abstract forms of feedback are scale-able but are not accurate and therefore not inclusive to the participants. Conversely, multimodal communication is accurate but difficult to scale (imagine sifting through hundreds or thousands of multimodal designs). There needs to be an accurate scalable multimodal method of design.
Voteria Design does just that. By allowing open submissions, everybody is free to submit multi-modal designs and then the burden of filtering them is distributed among the general public. The process is inclusive as voters know that their vote will be directly influencing the winning design. The process is exciting because participants are emotionally invested in the outcome of the vote and because of their vote they are also in the draw to win cash.
The term "Voteria" was created in 2004 by popular cartoonist and comedian Lalo Alcaraz. Alcaraz has reprised the Voteria cartoon series every four years since then. Based on the popular Mexican "Loteria" or Lottery, a bingo type game which uses tickets with pictograms of iconic Mexican images.
(Alcaraz, 2004).
The idea of having a lottery to encourage voter turnout is not new. A randomized control trial in the UK showed that having a lottery increased voter registration (Sanders, 2015). There are instances of lotteries being used in local elections to encourage voter turnout (Shepelavy, 2017; Plummer, 2015).
Voting for designs is not new either, this happened in the 2015 New Zealand Flag Referendum. It is common practice for organisations to allow people to vote on various designs for future products, buildings and/or policies.
What Voteria Design brings to the table, is an improved system for choosing the winning design. A lot of voting systems simply pick the design with the highest number of votes. This introduces a risky voting meta, where voters are incentivised to vote for primary candidates instead of who they really want to vote for. This is because many split votes for smaller similar candidates can create an unfair advantage to a popular unique candidate.
Voteria Design resolves this in a similar way to how coalitions in MMP operate.
Smaller similar candidates are able to combine, allowing voters to vote for whichever design best represents their preferences. Where it differs from MMP is how the coalitions are formed. In MMP, the policy designers negotiate a coalition. In Voteria Design, a connectologist (aka. creative technologist) is responsible for forming the coalition and consolidating the designs.
There are some potential issues with Voteria Design.
There is a common theme in opinion pieces about voting lotteries being unethical and anti-democratic. Best summed up by Munger, (2014) who says that the practice will “induce people who are uninformed and confused to vote”. Well this may not be the case in practice. Shineman, (2014) found that information is endogenous voting and that encouraging people to vote actually motivates them to inform themselves.
I think a greater challenge with the voting lottery is that malicious voters who have no emotional stake in Aotea Square will purposely vote for poor designs. Without the lottery it could be argued that this is less likely to occur (but still possible, as people may just as well vote maliciously without an incentive).
Another risk is that a large number of voters will vote for satirical or offensive designs that would be poor in practice. For example Merelli, (2016) reported on the MacDonald's build-your-own-burger promotion that had to be closed down after participants submitted racist designs. Since a connectologist (aka. creative technologist) will be reviewing the vote. I would hope that satirical or offensive designs would not receive more than 50% of the vote.
The issues above are largely affected by voter turnout, the lower it is, the larger the effect of any malicious voting. This is why it is important to get enough engagement during the Aotea Square Voteria Design Month. There is a risk that people are not interested enough in redesigning Aotea Square. The lottery vote may not be appealing enough and/or the prize amount may be too low.
These parameters are difficult to simulate in theory and difficult to measure in practice (it is not trivial to isolate or repeat an effect on large-scale voting results because they are affected by many inseparable factors).
Solutions to this will require further investigation, exploring further methods to increase voter turnout, or to discover means that make the voting experience more enjoyable.
Voteria Design is a framework for Distributed Design that combines a creative technologist, with a lottery and vote in order to discover a design that suitably represents the preferences of its participants. Aotea Square ‘Voteria Design Month’ is an interactive experience that engages the general public to collaboratively design a better Aotea Square that better suits their expectation for a public space.
References
Alcaraz, L. (2004). About Voteria. Retrieved from
https://svrep.org/voteria/about.php
Gellevij, M., Van Der Meij, H., De Jong, T., & Pieters, J. (2002).
Multimodal Versus Unimodal Instruction in a Complex Learning Context.
The Journal of Experimental Education. Volume 70. Issue 3.
https://doi.org/10.1080/00220970209599507
LGNZ. (2019). Preliminary voter turnout 2019. Retrieved from
https://www.lgnz.co.nz/vote2019/voters/preliminary-voter-turnout-2019/
Merelli, A. (2017). McDonald’s created a build-your-own-burger website,
and the internet used it to make racist burgers. Retrieved from
https://qz.com/738361/mcdonalds-created-a-build-your-own-
burger-website-and-the-internet-used-it-to-make-racist-burgers/
Munger, M. (2014). What’s The Difference Between a Lottery and An Election?.
https://bleedingheartlibertarians.com/2014/09/
whats-the-difference-between-a-lottery-and-an-election/
Plummer, M. (2019). $25,000 goes to LAUSD board election lottery winner.
Retrieved from https://www.scpr.org/news/2015/07/18/53195/
25-000-goes-to-lausd-board-election-lottery-winner/
Sanders, E. (2000). Generative Tools for CoDesigning. Retrieved from:
http://u.osu.edu/sanders.82/files/2015/02/
GenerativeToolsforCoDesiging_Sanders_00-15u9m90.pdf
Sanders, M. (2015). Using a lottery to incentivise voter registration.
Retrieved from https://www.bi.team/blogs/
using-a-lottery-to-incentivise-voter-registration
Shepelavy, R. (2017). It pays to vote ... again. Retrieved from
https://thephiladelphiacitizen.org/voter-lottery-philadelphia/
Shineman, A. (2014). If You Mobilize Them, They Will Become Informed
Experimental Evidence that Information Acquisition is Endogenous
to Costs and Incentives to Participate.
Retrieved from http://ices.gmu.edu/wp-content/uploads/2014/11/
If-You-Mobilize-Them-They-Will-Become-Informed-Experimental-
Evidence-that-Information-Acquisition-is-Endogenous-to-Costs-
and-Incentives-to-Participate-by-Shineman.pdf