A little farther, a little more

May I present the best apple:

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

use overdrive, libby, hoopla, cloudlibrary, and kanopy instead of amazon and audible.

use firefox instead of chrome or opera (both are made with chromium, which blocks functionality for ad-blockers. firefox isn't based on chromium).

use mega or proton drive instead of google drive.

get rid of bloatware

use libreoffice instead of microsoft office suite

use vetted sites on r/FREEMEDIAHECKYEAH for free movies, books, games, etc.

use trakt or letterboxd instead of imdb.

use storygraph instead of goodreads.

use darkpatterns to find mobile game with no ads or microtransactions

use ground news to read unbiased news and find blind spots in news stories.

use mediahuman or cobalt to download music, or support your favorite artists directly through bandcamp

make youtube bearable by using mtube, newpipe, or the unhook extension on chrome, firefox, or microsoft edge

use search for a cause or ecosia to support the environment instead of google

use thriftbooks to buy new or used books (they also have manga, textbooks, home goods, CDs, DVDs, and blurays)

use flashpoint to play archived online flash games

find books, movies, games, etc. on the internet archive! for starters, here's a bunch of David Attenborough documentaries and all of the Animorphs books

burn your music onto cds

use pdf24 (available online or as a desktop app) instead of adobe

use unroll.me to clean your email inboxes

use thunderbird, mailfence, countermail, edison mail, tuta, or proton mail instead of gmail

remove bloatware on windows PC, macOS, and iOS X

remove bloatware on samsung X

use pixelfed instead of instagram or meta

use NCH suite for free software like a file converter, image editor, video editors, pdf editor, etc.

feel free to add more alternatives, resources or advice in the reblogs or replies, and i'll add them to the main post <3

Just imagine a world full of beautiful stained glass windows which also generate electricity…