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Incels are born from this thinking. They are men who for one reason or another cannot attract women who will impress other men and thus feel emasculated. They search for answers but find only snake oil. Understanding why they can't attract the type of women they want or why this upsets them so much would require a degree of either feminist education or self reflection, and both of these would make them uncomfortable. Thus they blame external factors. Women are hypergamous. Feminism created a generation of man-haters. Dating apps made it impossible for some men to get dates. The jews are somehow to blame because why not. But one of their favorite scapegoats is looks, since while you do have *some* control over how you look, it's a lot less than your control over how you think. And after all, men mostly just care about looks when it comes to women so it only makes sense that women would mostly just care about looks when it comes to men.

But even though you have *less* control over your looks that doesn't mean you have *no* control. Enter the looksmaxxers. Men who "optimize" their appearance through bodybuilding, dieting, surgery, drug use and a wide range of pseudoscientific nonsense. How does one "optimize" beauty when beauty is, as the say famously goes, in the eye of the beholder? You create a standard. Objective measures of height, jaw shape, facial structure, muscle definition. This way beauty doesn't have to be an abstract concept that you nebulously struggle towards: it is a test. It is graded and thus possible to pass.