Psychology of Will-full ignorance :
In her book, Willful Blindness: Why We Ignore the Obvious at Our Peril, Margaret Heffernan, examines the cognitive mechanisms by which we choose, sometimes consciously but mostly not, to remain unseeing in situations where āwe could know, and should know, but donāt know because it makes us feel better not to know.ā Heffernan notes that āpeople are about twice as likely to seek information that supports their own point of view as they are to consider an opposing idea.ā Theyāre particularly āresistant to changing what they know how to do, what they have expertise in and certainly what they have economic investment in.ā we strive to reduce the pain, either by ignoring the evidence that proves we are wrong, or by reinterpreting evidence to support us. This is a summary of the article from misson.org explaining about the same. FOLLOW @psychologytribe for more psychology š.















