Abu Dhabi Business Directory
In digital local businesses Marketing, like restaurants, also don’t have to compete with Amazon but they do have to compete with local delivery services or companies that provide lunch for your company within the office. But this presents an opportunity as well. But just because a business isn’t facing Amazon or Craigslist-level competition or potential extinction doesn’t mean they don’t need to innovate in the digital world to stay relevant. I have four main areas that every local business needs to look to in order to survive and even thrive in our digital world. Not all of these will work for every Abu Dhabi Business Center, but they are at minimum good thought experiments and at best new channels through which to grow
Leverage startups like Instacart to allow customers to order online and have their purchases delivered rather than requiring an in-store visit. At the minimum, innovate to allow ordering ahead like CVS is doing and Starbucks has done; Provide superior in-store experiences or super convenient locations. One of the reasons I do not go to my local CVS is because the store is horribly laid out, far away thus requiring a drive or requiring a trip downtown to visit the store, and I can order in three minutes on Amazon for cheaper and get it the next day for free. Amazon can compete on convenience, but they can’t compete on in-store experiences yet.
Build out e-commerce channels and then leverage tools like retargeting via social media the biggest site like Facebook to drive sales online. We’ve recently seen businesses who have not innovated into the online world take a beating on the public markets. Don’t suffer the same fate. I do not envy the local businesses who are up against the stiff online competition, but hopefully, this article gives you some ideas for how to remain relevant and continue to thrive in Business Setup Consultants in Dubai in the face of increasing competition.












