PriceCheck✓ Mobile

              In effort to help promote our service, Price Check Mobile, we recently launched advertising publication for our mobile application via social media websites and local grocery store websites. We decided to target social media websites with our mobile application because most people access social media websites via their mobile phones. In doing so, advertisements for different products and service appear on those applications at all times in effort to get the word out about them. Our application, Price Check Mobile provides a sense of convenience for grocery store shoppers and those that are “extreme couponers.” The application is free from the Android Market, or app store on the iPhone, and allows the user of the application to compare prices of products in local grocery stores before leaving their homes to go purchase it. It also contains the weekly sales from those specific grocery stores, and allows the user to store coupons for particular grocery stores into their phones so that they would not have to worry about clipping coupons from the physical paper. We targeted 3 main media outlets that we felt would be good for the promotion of our mobile application: Facebook, Twitter and grocery store websites.

            The campaign that was most successful in getting the word out about Price Check Mobile was the launch of our Facebook fan page. In effort to intrigue consumers to our application, we created a fan page on Facebook to get a lot of people to like the page. We figured that in doing so, we would give the consumers and visitors of the page a brief description of our application and outline the benefits our downloading our application to their phone. We emphasized that the application is free, costing the consumer no money at all unless they did not have an unlimited data package with their wireless provider. We then ran a promotion on the launch day of the fan page that allowed the first 1,000 downloaders of the application an opportunity to earn a $10 grocery store coupon voucher that would automatically be stored in the application on their device. The coupon voucher can be used at any grocery store of the consumer’s choice, one time only. There were 3 key reasons that this campaign was a success. The first reason the campaign was a success was because we provided an incentive to the consumer for downloading our application. Most consumers that are shoppers, especially for groceries, love to save money. The second reason our campaign was a success was because other people enjoy helping family and friends save money as well, so our application began to spread rapidly via word of mouth. Relatives and friends began to tell one another about the application, so the amount of downloads began to skyrocket. We received several wall posts on the Price Check Mobile Fan Page from users of the application giving their feedback on how beneficial the application is to them and their family. The third reason the campaign was a success once consumers downloaded the application; they saw that it catered to their needs. Stay at home wives, soccer moms, college students that are on budgets, and extreme couponers saw the benefit of the application and began to download the application immediately, which kicked off to a great start for price check mobile.

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Don't have enough time or energy to search for the best deals out there? Are you too busy to sit around clipping coupons all day long?

...Well, you're just one "check" away from the next best deal!

Introducing PriceCheck✓ Mobile, the first one-stop grocery shop application for your mobile device.

With our application you can customize a search to compare prices and find the cheapest deals in your area while eliminating the hassle of cutting coupons by accessing them at the ease of your fingertips. The application has an index of all grocery stores with the ability of GPS to locate grocery stores near you. From there, the user has a series of options. He or she can conduct a general search to compare all the prices of items on sale for that week, or tailor it to search specific stores for a specific product, brand or category. For example, if the customer is looking to purchase Special K cereal, he or she can enter that specific item into the search bar and the program will automatically compare the prices of competing stores and locate the cheapest. After the user decides which product to purchase from each individual store, he or she will "check" it and store it into the virtual shopping list. The "shopping list" shows the user the products he or she chose categorized by store, making it easy to get in, get out and get going!

The application also has an archive of all of that weeks local store and manufacturer coupons, thus eliminating the need of the consumer to cut, organize and carry them along during the shopping trip. This way, the customer has the coupons readily available to be scanned by the cashier at the checkout.  

The last defining feature offers the option to access all membership cards, i.e. a Harris Teeter VIC card and a Food Lion MVP card in one virtual place. This eliminates having to carry multiple store cards in your wallet, and decreases the risk of misplacing them.

Benefits:

PriceCheck Mobile combines multiple features from already existing shopping applications and puts them into one simple, easily accessible place for the customer. Now, moms and other shoppers who want to find the best deal, but do not have enough time, can have their shopping list pre-organized and tailored to find the best deals immediately. Also, it is no secret that college students are on a tight budget. This application allows the student to find the cheapest deal in the surrounding area. Most are familiar with the term 'extreme couponer ' that describes those who dedicate hours to clipping coupons in search of the ultimate savings. This application is the best tool to help those shop smart, shop cheap and hopefully, shop free.

Why should anyone use PriceCheck✓ Mobile?

Gone are the days where one-stop shopping will allow you to find the cheapest products. With a recent trend focused on saving money, the term ‘extreme couponing’ has become popular. According to Inmar, a company that operates collaborative commerce networks, in their annual 2012 Coupon Trend report, they announced that “more than 3.5 billion coupons for Consumer Packaged Goods, were redeemed in the U.S. in 2011, a 6.1% increase over 2010” (Inmar, Inc. 2012). The Promotion Marketing Association even declared September National Coupon Month. With tight economic times most people are looking for the best ways to save. When we surveyed 75 UNCC students, 63% said they wait to buy until items go on sale, 42% at least attempt to use coupons and 77% would be interested in using this application to save time/money.

  Source: Inmar, Inc. (2012). 2012 Coupon Trends. Retrieved September 26, 2012, from https://www.inmar.com/Document/Inmar%20-%20Coupon%20Topline%20Trends%202012.pdf