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The reblog chain is one of the things that makes Tumblr unlike anywhere else. All the notes on reblogs are attributed to the original post, no matter which branch people actually liked or reblogged. We want to keep encouraging conversations, and give contributors the recognition they deserve. 

Soon, you'll be able to like, reblog, or reply to any part of a reblog chain, and that note will go to that reblog's author. Each reblog will have its own counts, instead of one aggregated number from every version of the post. And yes, you’ll be able to like multiple posts in one chain.

If a reblog doesn't add anything, the love flows up to the last person in the chain who did. Your post doesn't lose notes just because people spread it quietly.

Past notes will stay on the original post — we're only changing what happens from here on out. Retroactively re-attributing all of them would be... a lot.

We rolled out a significant change to how notes work on reblogs, and the reaction has been strong. We're not going to pretend otherwise. 

First things first: We're reversing the change. Your feedback in comments, emails, and especially reblogs, made clear that the rollout created problems we need to address before moving forward. We also should have communicated this differently from the start, and we didn't.

We still believe there's a better version of how reblogs can work. One that gives every voice in a chain the credit it deserves. But we want to get there with you.

In the coming days we'll share more on how we plan to do that,  including ways to work directly with some of you on this and future changes before they ship.

So we're all pissed at the new update as we should be and I've been seeing many people proposing blackouts, which is amazing! But all the dates are different and people might get confused at what's happening when, so I just want to organize every blackout (at least that I saw) in one place.

So far I saw six people with dates.

The earliest one, organized by @yourlocalfandomfriendo begins on March 18th and will last 48 hours.

This overlaps with a second proposed blackout by @veejiez for March 19th.

There is also one on the 20th proposed by @daysleftofsecondterm and another one on the same day from 6AM UTC to 6AM UTC on the 21st by @everythingwsnormalhere.

These three days are all very soon so not everyone may see them in time to participate, but if you are able to participate for any or all of these days, I highly encourage you do. Otherwise there are two more blackouts coming up:

The next one after these will be on March 24th as organized by @aroacesafeplaceforall who suggested doing 12 hours.

And the last one, which I personally have a lot of hope for as it's a major day for activity on Tumblr and a blackout then could be especially impactful: April 1st, as proposed by @darkwood-sleddog

There is also a discord set up by @yourlocalfandomfriendo and @aroacesafeplaceforall for anyone interested in joining in!

SO OVERALL, it may sound like a lot, but no one expects everyone to participate to every date here. But PLEASE try to participate in at least one or two of these, even if you feel it may not do much.

Typical strikes, the ones we hear about all the time, win by withholding their labour for consistent periods of time; that's the power people have at work because that's what's exploited.

For blackout strikes, we need to withhold our attention; the resource we own which is exploited through the selling of both advertisements and data.

My comparison of blackout strikes with regular strikes will be for a whole other post, but for the time being, just know that

withholding our attention is our digital bargaining weapon

Tumblr literally lost 63% of its monthly traffic from 2024 to 2025; they are not in a position to play around with those of us still here.

So PLEASE try participating. We cannot let every decent online space get enshittified with no care or consideration for the communities using those spaces.

if anyone doesn’t feel comfortable with avoiding tumblr completely, at least halt posting any sort of creative content on some of these protest days or reblog solely posts that talk about the update!! we need to show a united front 🫶🏻

who’s gonna stop us from waltzing back into rekindled flames…🎵🎵🎵

Flashback: University of St. Andrews Gala, Spring 2018

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I'm not saying cc creators can't/shouldn't make money from their services/content. They put in hours of effort for us to enjoy and I never want to undersell just how much I appreciate that effort and how much it has improved my game and life.

BUT

Hobbies are hobbies, Passion is passion. When we monetize everything, we lose the social contracts that once ruled fan communities. "Be thankful for the gift and move on your way." If paid for, CC is no longer a nice addition to the game, it is a product. Now people have the right to complain, to report, to accuse and to demand a certain quality. Creators are no longer internet acquaintances who are creating because they love it, because they have a idea they can't escape or as a favor, they are a part of a million dollar business. No amount of good will that these creators have generated over years of fandom activity can obscure the monster they are covering for. EA see's how little people buy kits, how we say "why would I buy this if I could download CC for free?" and they are using our community members against us. They saw all of us subscribe to patreons and throw a few bucks at a Kofi and were jealous, they want our time, passion and money. They promise exposure and increased downloads, but slip in the 70% fee and total reputation ruin. And remember, they could have made this marketplace free, that's was what Curseforge was meant to be wasn't it? A place for console players to find CC and for everyone to feel confident in the safety of the downloads.

But now I'm wondering if It was all a ploy.

Convincing us that downloading CC was dangerous, when I've only seen 3 instances of malicious content in the 10 years I've been downloading and participating. Manipulating players to distrust peer to peer creation and downloading, telling them that only EA can make sure our CC is safe. Now even curseforge is too "risky" the only place you can trust is EA's own marketplace.

Fantôme