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India’s beauty and lifestyle scene has seen a significant surge in recent years, with influencers leading the charge in inspiring trends and encouraging self-expression. Among the thriving Indian beauty and lifestyle influencers, several personalities have made notable impacts, sharing their unique styles, skincare routines, makeup tips, and lifestyle hacks. Here's a look at some of the top influencers making waves in the industry.

Introduction:

India's beauty industry has seen remarkable growth over the past decade, fueled by a digital revolution that has brought together a vibrant community of influencers who are reshaping the landscape of beauty and personal care. From skincare advice to makeup tutorials, beauty influencers in India have become powerful voices, setting trends and inspiring millions across the country. These creators share authentic content, offer relatable insights, and celebrate diverse beauty standards. This list highlights some of the top beauty influencers in India, each bringing a unique perspective and expertise to their followers, and showcasing India's dynamic approach to beauty.

Réji Jóhn VLOGS

Reji combines beauty with lifestyle, sharing honest product reviews and tutorials. Her engaging personality and relatability have made her popular with an audience looking for real-life beauty advice.

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Naveenkumar’s expertise goes beyond beauty to include lifestyle and wellness. His posts encourage his followers to integrate skincare and grooming into their daily routines, showcasing products that cater to different skin types.

Engineer Vibes

As an engineer by profession, this influencer brings a unique perspective to beauty and self-care. Engineer Vibes focuses on straightforward skincare tips, productivity hacks, and practical beauty routines.

Sree Lakshmi

Known for her radiant and refreshing content, Sree Lakshmi specialises in beauty routines that highlight traditional skincare secrets with a modern twist. She inspires her followers to embrace natural beauty.

Vijayashree Swaminathan

Vijayashree is a prominent beauty and fashion influencer. Her elegant style and beauty tutorials resonate with followers who appreciate minimalism. Her makeup tips are perfect for those seeking polished, effortless looks.

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Aashima captivates her audience with chic makeup tutorials and skincare routines. She promotes products that enhance natural beauty and embraces sustainability, often sharing eco-friendly product recommendations.

Khushi Major

Khushi Major brings a youthful and energetic approach to beauty. Her content includes makeup challenges, skincare advice, and trendy tutorials, making her a favourite among younger audiences.

Ashifa ASMR

Known for her soothing Ashifa ASMR beauty content, Ashifa combines relaxation with beauty advice. Her unique approach includes ASMR makeup routines and skincare videos, creating a calming experience for her viewers.

Santhiyamohan

Santhiyamohan’s content is a blend of traditional and modern beauty. She shares beauty routines that incorporate Ayurvedic practices, making her an influencer for those interested in holistic wellness and skincare.

Conclusion: 

Top Beauty Influencers in India

Top Beauty Influencers in India

India’s beauty and lifestyle scene has seen a significant surge in recent years, with influencers leading the charge in inspiring trends and encouraging self-expression. Among the thriving Indian beauty and lifestyle influencers, several personalities have made notable impacts, sharing their unique styles, skincare routines, makeup tips, and lifestyle hacks. Here's a look at some of the top influencers making waves in the industry.

1. Sanju Kumari

Known for her authentic approach to beauty and wellness, Sanju Kumari shares a blend of makeup tutorials, skincare tips, and motivational content. Her audience resonates with her genuine personality, and she has created a supportive community focused on confidence and positivity.

2. Findcollab

Findcollab is a collective initiative that helps influencers connect with brands and audiences. They highlight beauty, fashion, and lifestyle influencers who showcase innovative content, making it easier for followers to find new voices in the industry.

3. Follows You

With a community-centric approach, "Follows You" is a popular account that shares insights on beauty, wellness, and personal growth. Known for reposting content from rising influencers, they provide visibility and amplify voices in the beauty community.

4. Ishwarya | Content Creator

Ishwarya is a versatile content creator focusing on lifestyle and beauty. Her feed includes everything from everyday makeup looks to high-glam styles, catering to diverse beauty preferences. She also shares skincare routines that address common skin concerns, earning her a loyal fanbase.

5. Simran | Digital Creator

Known for her glamorous makeup looks and skincare advice, Simran blends elegance with practicality. Her content ranges from easy makeup hacks to product reviews, helping her followers stay updated with the latest beauty trends.

6. Saravana - Chennai Food Blogger

Though primarily a food blogger, Saravana also explores beauty and wellness on his platform. His posts give followers a peek into self-care tips that complement a foodie lifestyle, making him a multidimensional influencer.

7. Lifestyle by Aswathy

Life Style by Aswathy covers a wide range of topics under beauty and lifestyle, from natural skincare remedies to fashion-forward looks. Her expertise in combining beauty with wellness makes her a well-rounded influencer in the lifestyle space.

8. THE TALL GIRL

Known for her confidence and stylish flair, THE TALL GIRL promotes beauty that breaks conventional boundaries. Her content often highlights self-love, body positivity, and makeup tips tailored to different skin types.

9. Kavi's Bio

Kavi’s Bro is known for her genuine reviews and beauty recommendations. Her content often focuses on affordable beauty solutions, helping her followers access quality products without breaking the bank.

The Ultimate List of Top 10 Beauty Influencers in India to Follow Right Now

In the vibrant beauty industry of India, influencers play a pivotal role, offering inspiration, product reviews, and tutorials that resonate with audiences across the country. From skincare routines to makeup artistry, these influencers have built loyal followings through engaging content and genuine connections with their fans. Here are some of top beauty influencers in India who are shaping the beauty landscape with creativity, skill, and personality.

In the vibrant beauty industry of India, influencers play a pivotal role, offering inspiration, product reviews, and tutorials that resonate with audiences across the country. From skincare routines to makeup artistry, these influencers have built loyal followings through engaging content and genuine connections with their fans. Here are some of top beauty influencers in India who are shaping the beauty landscape with creativity, skill, and personality.

1. Simran Elangovan

Simran Elangovan is known for her vibrant personality and creativity in the beauty industry. Her Instagram feed and YouTube channel are filled with innovative makeup looks, skincare routines, and fashion advice that appeal to a wide audience. Simran’s content focuses on empowering her followers to embrace their individuality and experiment with different styles. Her expertise in beauty has earned her collaborations with popular brands and admiration from fans nationwide.

2. A1

A1 has gained attention for her unique and stylish approach to beauty and makeup. Her tutorials focus on achievable, everyday looks as well as bold transformations that encourage her followers to step out of their comfort zones. A1 is known for blending tradition with modern techniques, especially in creating looks that celebrate India’s cultural heritage. Her dedication to inclusivity and authentic representation sets her apart in the influencer space.

3. TOSINKHAN

T O S I F K H A N stands out in the beauty world for his stunning makeup transformations and edgy aesthetic. His bold choices and meticulous technique showcase his talent and passion for beauty. T O S I F often shares tips for achieving flawless looks and the latest trends, making him a favourite for those seeking high-fashion inspiration. His followers appreciate his artistry and his willingness to break boundaries within the beauty industry.

4. Midhun Selby

Midhun Selby’s expertise in skincare and grooming has earned him a significant following. Known for his dedication to skincare science, Midhun provides honest reviews and tips on achieving a radiant complexion. His approachable style makes his content accessible to all beauty enthusiasts, from beginners to experts. Midhun’s emphasis on holistic beauty and health has made him a trusted figure for skincare advice in India.

5. Jr Baby

Jr Baby, known for her dynamic makeup tutorials and creative looks, is a sensation in the beauty influencer community. She blends cultural influences with contemporary beauty trends, appealing to a diverse audience. Jr Baby’s tutorials cover everything from festive looks to bold, experimental styles, making her page a go-to for anyone looking for makeup inspiration. Her vibrant personality and creative talent continue to attract followers looking to express themselves through beauty.

6. Arti Makeup

Arti Makeup is a master of bridal and festive looks, showcasing traditional Indian beauty through a modern lens. Her tutorials often feature rich, vibrant colours and detailed techniques for glamorous occasions. Arti’s passion for makeup artistry shines through in each of her tutorials, where she demonstrates both skill and patience. Her attention to detail and eye for aesthetics make her a top choice for anyone seeking makeup inspiration for special events.

7. Deepa Balu

Deepa Balu combines beauty with authenticity, focusing on clean beauty practices and sustainable skincare. Her content appeals to followers looking for honest recommendations and practical beauty advice. Deepa’s natural, fresh-faced makeup looks have made her a popular influencer, and her commitment to environmentally-friendly products adds value to her advice. She also shares her personal journey with skincare, making her content relatable and trustworthy.

8. Dharneshvar Vetrivelan

Dharneshvar Vetrivelan brings a distinct style to the beauty industry with a focus on high-fashion and editorial makeup. His ability to transform faces with bold colours and intricate designs has garnered him a dedicated following. Dharneshvar’s creativity shines through in every look he creates, making his content exciting and aspirational. He is known for pushing boundaries and inspiring others to view makeup as an art form.

The Most Influential Beauty YouTubers in India Right Now

India's beauty scene is a fusion of diverse cultures, traditions, and innovative trends, making it an incredibly unique corner of the global beauty industry. With the rise of social media, YouTube has become a platform for India’s beauty influencers to share local glam with audiences worldwide, blending traditional techniques with modern makeup trends. These influencers don’t just focus on beauty and skincare; they also cover wellness, lifestyle, DIY beauty hacks, and cultural practices that resonate with local audiences and beyond.

India's beauty scene is a fusion of diverse cultures, traditions, and innovative trends, making it an incredibly unique corner of the global beauty industry. With the rise of social media, YouTube has become a platform for India’s beauty influencers to share local glam with audiences worldwide, blending traditional techniques with modern makeup trends. These influencers don’t just focus on beauty and skincare; they also cover wellness, lifestyle, DIY beauty hacks, and cultural practices that resonate with local audiences and beyond.

Let’s look at some of India’s best beauty YouTubers and social media influencers who are making a global impact while staying true to their roots.

1. BALAJI'S WAY

Content Style: Practical Beauty & Lifestyle Tips BALAJI'S WAY offers down-to-earth beauty and lifestyle advice for everyday looks and skincare routines. His content emphasises affordable solutions, making it accessible to a broad audience, especially those who seek uncomplicated beauty tips with real results.

2. buds2bloom

Content Style: Skincare and DIY Beauty Remedies Focusing on natural skincare and DIY beauty, buds2bloom is known for using simple, home-based ingredients for glowing skin and beauty care. With a commitment to clean beauty, buds2bloom connects deeply with viewers interested in holistic and traditional remedies.

3. Balamurugan Tech

Content Style: Beauty Tech and Product Reviews Balamurugan Tech brings an interesting twist by blending technology with beauty. Known for reviewing beauty tech tools and products, Balamurugan’s content is ideal for those who love to stay updated on the latest gadgets in the beauty industry, from LED masks to hair styling tools.

4. Vivekjadoo Deepika

Content Style: Beauty, Fashion & Makeup Tutorials With her vibrant energy and charm, Vivekjadoo Deepika provides detailed makeup tutorials and fashion tips. Her makeup tutorials range from traditional Indian bridal looks to trendy international glam, making her channel a go-to for style inspiration.

5. Maya Loka

Content Style: Ayurveda-inspired Beauty Embracing Ayurvedic principles, Maya Loka offers content that focuses on traditional beauty and wellness practices. Her videos often explore Ayurvedic treatments, which are gaining popularity worldwide for their holistic approach to skincare and beauty.

6. 180 Tattoo Studio

Content Style: Permanent Makeup & Tattoo Art Known for specializing in permanent makeup and tattoo artistry, 180 Tattoo Studio shares tutorials and insights on semi-permanent makeup techniques, including eyebrow microblading and lip blushing, showcasing artistry that enhances natural beauty.

7. malvika Swati

Content Style: Makeup Tutorials & Style Tips Malvika Swati creates content that bridges traditional and Western makeup trends. Known for her glamorous and creative looks, she often posts tutorials that cover everything from party-ready makeup to wedding looks, capturing audiences globally.

8. Pandey

Content Style: Natural Beauty & Lifestyle Hacks Pandey’s channel is loved for its simplicity and practicality. Known for promoting natural beauty routines and wellness hacks, Pandey combines everyday products with traditional knowledge to enhance beauty without complex routines.

9. Revathi & Vinit

Content Style: Couple Beauty & Lifestyle Vlogs This duo brings a unique perspective to the beauty space by combining beauty tips with lifestyle and relationship content. Revathi & Vinit create light-hearted and engaging videos that include makeup challenges, skincare routines, and healthy lifestyle advice.

10. SEEDS

Content Style: Sustainable Beauty & Skincare SEEDS stands out by focusing on sustainable beauty, with tips on environmentally friendly products and practices. This channel appeals to viewers looking for beauty solutions that align with a green, eco-friendly lifestyle.

11. THIRUMATHI ILLAM

Content Style: Home Beauty Hacks for Busy Moms THIRUMATHI ILLAM caters to a busy audience, especially moms, looking for quick and effective beauty solutions. She shares simple yet effective beauty hacks that are perfect for those short on time, combining family life with self-care.

12. Life is Beautiful with Bliss

Content Style: Beauty and Self-Care Inspiration Life is Beautiful with Bliss encourages viewers to embrace self-care with beauty tutorials and wellness routines. Her gentle approach to self-love and beauty resonates with a global audience looking to incorporate more self-care into their lives.

13. Lidzz Official

Content Style: Creative Makeup & Transformation Looks Lidzz Official is known for bold, creative makeup looks that are both eye-catching and unique. Her content often features transformation makeup, appealing to viewers who love theatrical, artistic, and adventurous beauty styles.

14. Beauty Lies Within

Content Style: Inner Beauty & Natural Skincare This channel promotes the message that beauty comes from within. Beauty Lies Within focuses on skincare routines that nurture skin health from the inside out, using both diet tips and natural products to promote radiant skin.

15. AnushaOfficial

Content Style: Beauty Trends & Product Reviews AnushaOfficial covers the latest beauty trends and product reviews, offering her honest opinions on skincare, makeup, and hair care products. Her detailed reviews make it easy for viewers to decide on products that suit their needs.

If you’re a foodie with a penchant for discovering new dishes, trying out the best local eats, or simply following the latest food trends, these Chennai-based influencers are ones to watch in 2024. Their passion, creativity, and expertise in curating memorable food experiences make them some of India’s top culinary voices.

Food Influencers in India 2024

India’s food influencer scene is growing rapidly, with creators from every corner of the country showcasing their unique local cuisines, dining spots, and hidden gems. Among the cities known for their vibrant culinary diversity, Chennai stands tall with influencers capturing the city’s rich food culture and beyond. Here are some of the leading food influencers in Chennai who have made waves in 2024.

The Chennai Foodie

One of the oldest and most beloved food influencers in Chennai, The Chennai Foodie continues to reign supreme in 2024. Known for his detailed reviews and engaging storytelling, The Chennai Foodie provides in-depth insights into the city’s ever-evolving restaurant scene. From luxurious five-star hotels to street-side eateries, he covers it all, giving his followers recommendations they can trust.

In 2024, he expanded his scope to include cooking tips, behind-the-scenes restaurant stories, and interviews with local chefs. His ability to mix nostalgia with modern trends makes him a favourite for food lovers who crave authentic yet innovative dining experiences.

Noteworthy Posts:

A deep dive into the fusion food revolution in Chennai.

Reviews of Chennai's best dosa spots, covering both traditional and creative variations.

Food Impramation

Food Impramation has carved a niche in Chennai’s food influencer community with a unique focus on showcasing food in its most authentic and raw form. Specialising in regional South Indian dishes, Food Impramation explores local markets, small home-run food businesses, and traditional food preparation methods. In 2024, his influence has grown due to collaborations with chefs, farmers, and food producers who share his passion for organic and sustainable food practices.

His Instagram page is not just about pretty pictures but informative content, where he explains the history, culture, and ingredients behind the dishes. The influencer's efforts have contributed to a resurgence of interest in heritage cooking and forgotten recipes.

Noteworthy Posts:

A series on the ‘lost recipes of Tamil Nadu’.

Coverage of indigenous food markets and organic farming practices.

FoodaholicTN

As the name suggests, FoodaholicTN is a die-hard food lover who leaves no stone unturned in her quest to find Chennai’s best eats. With an infectious enthusiasm, she takes her audience along on her food-tasting adventures, whether it’s at a chic new café or a hole-in-the-wall joint that serves the best biryani. What sets her apart is her relatable content – she caters to every type of foodie, whether they’re looking for budget eats, vegetarian delights, or luxury dining experiences.

Her 2024 content has moved towards food exploration beyond Chennai, covering neighbouring cities and regions. She offers travel recommendations where food plays a central role, making her profile a go-to for food and travel enthusiasts alike.

Noteworthy Posts:

Travel food blogs covering Pondicherry and Bangalore food scenes.

A budget-friendly guide to the best desserts in Chennai.

Food Tasting Mission

Food Tasting Mission is a collective food review platform that provides a detailed exploration of dishes and restaurants across Chennai. With multiple contributors, the platform offers varied perspectives on the same food, giving followers a broader view of what to expect. They are known for their fun, interactive content that includes taste tests, challenges, and food experiments.

In 2024, Food Tasting Mission gained attention for their ‘versus’ posts where they compare popular dishes from two rival restaurants, helping people make informed decisions on where to eat. The group also collaborates with local chefs and food brands to bring forward exciting new offerings in Chennai’s food scene.

Noteworthy Posts:

Biryani Battle: Comparing Ambur to Dindigul biryanis.

A series on Chennai's best home bakers and their cakes.

Chennai’s Impact on India’s Food Influencer Scene

These influencers have not only put Chennai on India’s food map but also represent a wider trend of food blogging and vlogging in the country. With the surge in local and regional content, food influencers are shaping the way people dine out, try new recipes, and connect with the culinary heritage of India. They also encourage people to explore their cities and seek out both popular and underrated food spots.

In 2024, these influencers are not just content creators but also culinary ambassadors, promoting sustainability, tradition, and innovation in food. With their fingers on the pulse of local food trends, they play a crucial role in driving food culture forward, one bite at a time.

Conclusion

Who is the Most Popular Food Influencer in Chennai?

In the vibrant city of Chennai, renowned for its rich culinary history and diverse flavours, food influencers have become integral to the dining scene. From street-side stalls to upscale restaurants, these influencers bring Chennai's food culture to life through captivating content.

Peppa Foodie

Peppa Foodie has won the hearts of Chennai’s food lovers with his fun, relatable style. He showcases the best street food, local eateries, and hidden gems that might otherwise be overlooked. Known for discovering budget-friendly meals and introducing viewers to lesser-known spots, Peppa Foodie has built a loyal community of followers who trust his recommendations. Filming often in Chennai’s iconic locations, his videos make food seem accessible, exciting, and full of stories.

The Chennai Foodie

The Chennai Foodie is one of the leading food influencers in the city, offering a unique blend of fine dining reviews, street food experiences, and even home-cooked meals. His strength lies in his insightful reviews and dedication to promoting local flavours. With detailed descriptions of dishes, ambiance, and service, viewers get a complete sense of what to expect. Whether reviewing a humble dosa stall or a luxurious buffet at a five-star hotel, The Chennai Foodie explores the city’s food scene with finesse and expertise.

Irfan’s View

Irfan’s View is a well-known name among Chennai’s food lovers. His entertaining and laid-back approach makes his reviews feel like you’re on a food adventure with a friend. From street-side biryani stalls to quirky fusion cafes, Irfan covers it all. His candid reviews and sense of humour have made him a fan favourite, not just in Chennai but beyond. Yet, his deep love for Chennai’s food culture shines through in every video.

Chef Damu

Chef Damu is not only a top food influencer in Chennai but also across Tamil Nadu. With his extensive knowledge of traditional South Indian cuisine and his prominent television presence, Chef Damu has captured the hearts of both professional chefs and home cooks. He doesn’t just review food—he educates his audience on cooking techniques, the history behind dishes, and the nuances of Tamil culture. For those seeking a deeper understanding of food, Chef Damu is a trusted authority.

Who Stands Out as the Most Popular?

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Chennai Bikers: The Go-To Influencer for Top Bike Accessories in Chennai

Chennai Bikers is one of the most popular influencers in the biking community of Chennai, known for their comprehensive reviews and recommendations on the best bike accessories. They offer detailed insights on everything from helmets and riding gear to bike modifications and performance-enhancing tools, catering to both casual riders and seasoned bikers. With a strong presence on social media platforms, they actively engage with their followers by sharing tips, product demos, and safety advice, making them a go-to resource for bikers in the region. Their expertise, combined with a passion for biking, has made Chennai Bikers a trusted name in the local biking scene.

Chennai Bikers: A Thriving Community of Cycling Enthusiasts

Chennai Bikers is a vibrant and active community of cycling enthusiasts based in the bustling city of Chennai, India. The group is composed of individuals from various age groups and backgrounds, all united by their shared love for cycling. Whether it’s navigating the city's scenic coastline, exploring its heritage sites, or embarking on long-distance rides, Chennai Bikers provides a platform for riders of all skill levels.

The Rise of Cycling Culture in Chennai

In recent years, cycling has seen a resurgence in Chennai, with more people embracing it as a form of fitness, recreation, and sustainable commuting. Chennai Bikers have been at the forefront of promoting this eco-friendly mode of transportation, encouraging people to adopt cycling for their daily commutes and leisure activities. The group regularly organises weekend rides, cycling tours, and endurance events, catering to both casual riders and seasoned cyclists.

Community and Events

Chennai Bikers are known for fostering a sense of community among their members. They frequently host group rides, which are a great way for new riders to meet experienced cyclists and learn tips on riding safely in urban environments. These events range from short rides within the city to longer, more challenging routes to places like Mahabalipuram and Pondicherry.

In addition to leisure rides, the group often participates in charity events and awareness drives, using cycling as a medium to raise funds for social causes or promote health and environmental sustainability. The camaraderie among the members extends beyond just the rides, with many forging friendships that last off the bike as well.

Fitness and Health Benefits

Cycling is not only a fun activity but also an excellent form of exercise. Chennai Bikers emphasises the health benefits of regular cycling, such as improved cardiovascular fitness, enhanced muscle strength, and reduced stress levels. The group encourages people to incorporate cycling into their daily routines, making it an enjoyable way to stay fit while also reducing the carbon footprint.

Safety and Inclusivity

One of the core values of Chennai Bikers is safety. They promote responsible riding by ensuring that all riders wear helmets and follow traffic rules. They also focus on educating new riders about road safety, bike maintenance, and the importance of proper gear. The group is inclusive and open to anyone with a passion for cycling, regardless of their level of experience.

Conclusion

Top Influencers and Brand Bloggers in India - Pickmyad

India’s influencer market continues to grow, with influencers and bloggers becoming integral to digital marketing strategies. As brands seek to connect with younger, digital-savvy audiences, the influence of these content creators will only expand further. Whether you're a brand looking to collaborate or a follower looking for inspiration, these top Indian influencers have the power to inform, entertain, and guide the conversation in today’s fast-paced digital world.

In the ever-evolving digital landscape, influencers and brand bloggers have become powerful voices in shaping consumer behaviour and trends. India, with its booming social media presence and internet penetration, has witnessed the rise of numerous influencers and bloggers who cater to various niches—from fashion and beauty to travel, fitness, technology, and lifestyle. These influencers not only have a massive fan base but also collaborate with top brands to create authentic and impactful marketing campaigns. Below is a look at some of the top influencers and brand bloggers who have made their mark in India.

1. Bhuvan Bam (@bhuvan.bam22)

Niche: Comedy, Entertainment

Platform: YouTube, Instagram

Followers: 16M+ on Instagram, 25M+ on YouTube

About: Bhuvan Bam, known for his YouTube channel BB Ki Vines, has become one of India’s most popular digital creators. His comedic sketches resonate with young audiences, and he has successfully collaborated with brands across various sectors like mobile phones, consumer goods, and entertainment.

2. Prajakta Koli (@mostlysane)

Niche: Comedy, Lifestyle

Platform: YouTube, Instagram

Followers: 8M+ on YouTube, 7M+ on Instagram

About: Prajakta Koli, famously known as MostlySane, creates relatable comedy content with a focus on day-to-day life in India. From working with top brands such as Amazon, H&M, and Lenovo to becoming a UN Youth Ambassador, Prajakta has carved out a strong presence both online and offline.

3. Masoom Minawala (@masoomminawala)

Niche: Fashion, Luxury

Platform: Instagram, YouTube

Followers: 1.2M+ on Instagram

About: Masoom Minawala is one of India’s most prominent fashion bloggers and influencers. She has represented India at prestigious events like Paris Fashion Week and Cannes Film Festival. Collaborating with luxury brands such as Dior, Chopard, and Bulgari, Masoom’s content bridges the gap between Indian and international fashion.

4. Aashna Shroff (@aashnashroff)

Niche: Fashion, Beauty, Lifestyle

Platform: Instagram, YouTube

Followers: 1M+ on Instagram

About: Aashna Shroff is a well-established fashion and beauty influencer who regularly collaborates with brands like Maybelline, Nivea, and Nykaa. With a strong visual aesthetic and an approachable tone, her content is a blend of beauty tutorials, fashion hauls, and lifestyle tips.

5. Komal Pandey (@komalpandeyofficial)

Niche: Fashion, Styling

Platform: Instagram, YouTube

Followers: 2M+ on Instagram

About: Komal Pandey has gained massive popularity for her unique take on fashion and styling. She’s known for pushing boundaries with her bold and eclectic fashion choices. Komal has collaborated with brands like L’Oreal and H&M and continues to inspire with her creative take on fashion content.

6. Kusha Kapila (@kushakapila)

Niche: Comedy, Entertainment, Fashion

Platform: Instagram, YouTube

Followers: 4M+ on Instagram

About: Kusha Kapila is a household name in the world of Indian comedy and fashion. From satirical content to fashion-related posts, Kusha has a unique way of engaging her audience. She’s worked with a wide range of brands, including Netflix, Tinder, and Myntra.

7. Sejal Kumar (@sejalkumar1195)

Niche: Fashion, Lifestyle, Travel

Platform: Instagram, YouTube

Followers: 850K+ on Instagram, 1.4M+ on YouTube

About: Sejal Kumar is a multifaceted content creator who shares fashion and lifestyle tips, travel vlogs, and music. Her versatility and down-to-earth persona have led to collaborations with brands like Uniqlo, Pantene, and Lakme.

8. Gaurav Taneja (@flyingbeast320)

Niche: Fitness, Travel, Lifestyle

Platform: Instagram, YouTube

Followers: 5M+ on Instagram, 10M+ on YouTube

About: Gaurav Taneja, also known as Flying Beast, is a fitness enthusiast and pilot who blogs about his life, fitness routines, and travel experiences. His authenticity has helped him build a loyal fan base, making him a sought-after collaborator for fitness and travel brands.

The Role of Influencers in Brand Collaboration

With millions of followers at their disposal, these influencers have become indispensable for brands looking to reach a targeted audience. Whether through sponsored posts, product reviews, or long-term brand ambassadorships, influencers bring authenticity to marketing efforts, as they engage with audiences on a more personal level compared to traditional advertising methods. Brands such as Nykaa, H&M, Amazon, and L’Oreal have tapped into the influencer marketing trend, realising that audiences trust the recommendations made by their favourite digital creators.

Conclusion

India’s influencer market continues to grow, with influencers and bloggers becoming integral to digital marketing strategies. As brands seek to connect with younger, digital-savvy audiences, the influence of these content creators will only expand further. Whether you're a brand looking to collaborate or a follower looking for inspiration, these top Indian influencers have the power to inform, entertain, and guide the conversation in today’s fast-paced digital world.