piccole cose

A good designer finds an elegant way to put everything you need on a page. A great designer convinces you half that shit is unnecessary.

Go to a Facebook profile, and ponder what we have now. Instead of having adventures into the great unknowns of the web, we instead now spend most of our time on social networks: boring, suburban gated communities, where everybody's "profile" looks exactly the same, and presents exactly the same content, in the same arrangement. Rarely do we create things on these networks; Instead, we consume, and report on our consumption. [...] The web we have today is a sad, pathetic, consumption-oriented digital iron curtain, and we need to change that.

[O]ur individual salvation depends on collective salvation. Because thinking only about yourself, fulfilling your immediate wants and needs, betrays a poverty of ambition.

Before you go worrying about how to minify every last library or shave tests out of Modernizr, try and see if you can remove just one photo from your design. It will make a bigger difference.