Pedal Galore

Visual Identity for Arrels Footwear by Hey Studio

“Arrels, which means “roots” in English, is a Barcelona based footwear brand making shoes for the urban market. Creating the identity meant finding the right balance between their urban look and their rural roots and between being handmade and mass produced. This duality is reflected in the two colours of the identity and in the pattern created for the boxes and the shoes; an idea which was carried over to the brochure.”

I’d Letterpess the Shit out of That!

Calling all Melbournites! Tomorrow see’s the opening of this lettering and letterpress exhibition featuring work by; Jess Cruicky, Jasmine Dowling, Dominique Falla, Carla Hackett, Barry Spencer, Luke Lucas, Dave Foster and me, Jamie Clarke. All lovingly letterpress by Amy Constable at @saintgertrude

I’d Letterpress The Shit Out Of That was devised in the Gold Coast Airport departure lounge. Naturally. The Typism conference had just wrapped for its second year. A conference featuring a swag of talented type and lettering artists sharing their skills and their stories, and a couple of them were waiting for planes home. Someone said something about letterpress and an exhibition was born.

Lettering and letterpress share a lot of common ground. Both straddle a 0.25pt line between commercial design and fine art. We are designers and we are artists and we view the world through the lens of our work. This is an exhibition that celebrates and expresses both the collaborative nature of the two crafts, and the way in which we each tackle the day as eight letterers and one letterpress printer.

The exhibition features an original piece by each artist, letterpress printed in limited edition.

Opening night will include live hand-lettering and letterpress demonstrations.

WORK-SHOP

195 ARGYLE STREET, FITZROY, Melbourne, Australia

Moser Pista