PEdAL ED

Tomorrow will start one of our favourite international races, the Tour of Korea. We've asked to the riders who will be racing to take over our account to tell their own stories during the race and to see through their perspective the life behind the scenes of @teamjltcondor. Follow us during this week for the full coverage! #jltcondorbackstage #dressliveride http://ift.tt/2sWZwyo

Iceland, June 2017. Our old friend Gen riding to the small village of Vìk in the Suðurland. #dressliveride Photography @gennaroercoledercole http://ift.tt/2rOho0r

Want to share the road with friends in Taipei? Join @stand_collection PEdAL ED Riding events on Sunday mornings. #dressliveride http://ift.tt/2rBNFYk

The Readiness is all. #dressliveride http://ift.tt/2r0Sfib

Down the street the dogs are barkin' And the day is a-gettin' dark As the night comes in a-fallin' The dogs'll lose their bark An' the silent night will shatter From the sounds inside my minds For I'm one too many mornings And a thousand miles behind. Photography @paolociaberta http://ift.tt/2qUzw68

The Men in Blue and Burgundy http://ift.tt/2qv5Pby

@ianbibs going full gas. Another great performance from the boys at #lincolngp http://ift.tt/2rg6lJV

"This is the third time for me in Marocco, the first with a bike. It immediately seemed so beautiful and intense, unexpected somehow. For me it's important to work slowly, as to travel slowly but mostly to have fun slowly. Some like to travel just to pedal and others instead prefer to pedal to travel. We chose to travel." @paolociaberta http://ift.tt/2q12ZuG

As all men are born So all men will die, But it is the life spent between Wherein different caliber lie. #supporttheunsupported Photography @paolociaberta http://ift.tt/2p92Ram

Our friend @paolociaberta went to Marocco last month for a great ride on the Atlas Mountains. Soon available the full story. #dressliveride http://ift.tt/2pz5whJ

Have a fast recovery Fonzy. Not the best way to start @letouryorkshire, but tomorrow is going to be another day. #bandofbrothers http://ift.tt/2oGcnXd

Tomorrow is going to be a big day on the saddle for our boys from @teamjltcondor. First stage of @letouryorkshire. Go for the glory guys. http://ift.tt/2oBgXWL

The pain and the cure http://ift.tt/2oQynOG

It’s during hard days like these that as PEdAL ED’s Brand Director I feel I must stand up and put myself on the line to speak publicly. We are a brand made of humans, humans that got deeply hurt by Mike’s passing. Mike Hall was the representation of our ideal cyclist: strong in the legs and stronger in the mind. He was for me a true inspiration. He inspired me to develop the same jersey he was wearing on his last ride. There aren’t words to describe how this thought is deeply devastating. But Mike had a vision, a vision that has changed the rules of our sport. As PEdAL ED we tried to support his vision at our best simply because we shared that same vision and dream. A dream of a race that could cross borders and bring Mike and the Transcontinental spirit through countries and inspire people to go beyond their limits, to challenge themselves not only the others and to bring all of them toghether. It’s on this idea that we will go on. We’ll keep doing “our thing” as a brand, and as a sponsor we’ll try our best to keep Mike’s vision alive through his biggest creation: The Transcontinental Race. And this will not happen through some cheap commemorative t-shirt with Mike’s face on it. We will not do anything like that. Instead we’ll do what we know best, produce cycling apparel based on strong values which is the same reason that brought our brand and Mike together at first. Mike and Anna started a revolution that changed the sport, and this revolution will not be merchandized. This revolution will be live through the old dirty roads of Europe and all over the world. Cycling lost an icon, I’ve lost a friend. Mike, ride in peace. Luca Mathia Bertoncello Brand Director http://ift.tt/2nRD9r1

Mike lost his life this morning after being struck by a car during the Indian Pacific wheel Race. His dot stopped moving at 6.30 this morning on the Monaro Highway south of Canberra. For us Mike was a friend, for some of us he has even been the inspiration to change life and and take on new adventures in pursuit of happiness. As you all know Mike was a legend for the sport and he contributed to change it deeply under every aspect, but today we want to say to all of you, our friends, that one of his biggest achievements wasn't during his inhuman rides but to have built a great community around him and around the Transcontinental. So today as a community we want to hold everyone of you starting from Anna e Pat and all of his family. Mike Hall 1981-2017 http://ift.tt/2ofFrUA

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Tour of Taiwan is over with a great final stage win for @teamjltcondor. @brenton_jones91 helped out by @russdowning sprints sumptuously to the finish line. Thank you guys for this great week of racing in Taiwan. http://ift.tt/2nOv5Ks