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Many eCommerce companies add every single payment option to their website to accommodate customers’ needs. Hey, someone out there is using Bitcoin… right?

However, having too many payment options can be counterintuitive. You need to offer the payment methods your customers want, but avoid adding payment methods your shoppers won’t use and that increase the risk of fraud. Think global, but adapt for local.

At the turn of the 21st century, two psychologists, Sheena Iyengar and Mark Lepper, set up an experiment at a food market. On day one, shoppers were shown a table with 24 different samples of jam. On the second day, only six samples were available.

In digital marketing, ROI is a big discussion. After all, why would a brand continue to put time and money toward a campaign if it isn’t achieving the ideal results?

While it can be pretty easy to figure out your return on investment for things like email marketing, promotional codes, and sales, understanding your social media ROI takes a little bit more time.

Artificial intelligence, or AI, can be used to automate simple tasks and give us valuable insight into how people think. As a result, eCommerce businesses are using it to their advantage.

So, how can you use artificial intelligence to grow sales and amplify your brand? Here are some of the ways you can adopt it online.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.

Just like when you were in school and wanted to know how well you did on a big exam, you want to know how well your website and digital marketing efforts are faring. While you can’t grade your efforts based on a concrete A-F scale (though that would be nice, wouldn’t it?), you can calculate your return on investment (ROI).

Your website ROI is an important key performance indicator (KPI) that shouldn’t be overlooked — it can give you valuable insight into your website that can be used to your advantage.

In this article, we’ll look at what exactly your website’s ROI is, how you can calculate it, and five strategies to improve it.

Google Keyword Planner is a powerful and well-known tool in the Paid Media industry. The Keyword Planner supports millions of PPC analysts every single day in researching effective keywords for their search campaigns. From now on, the free tool that enables you to discover new keywords, see monthly searches, determine costs, organise keywords and create new campaigns will receive a new function called “Organise keywords into ad groups”.

Every eCommerce business knows about conversion rate optimisation (CRO). It is widely understood to be the most important factor in giving consumers consistently outstanding online shopping experiences, increasing brand integrity and boosting sales. Yet according to studies, only around 22% of businesses say that they are satisfied with their webstore’s conversion rate performance. Given the importance of effective CRO, why are so many eCommerce businesses dissatisfied?

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

Because of the pandemic, eCommerce growth has accelerated to unprecedented levels, meaning that more people than ever are shopping online. And inevitably, more people are shopping using their mobile phones. Therefore, making mobile UX intuitive and super-low friction must be a priority for eCommerce businesses.

I’ve helped several brands with their online reputation management (ORM) during my digital marketing career.

Unfortunately, most of this work involved trying to help the brands recover from a crisis.

Even more unfortunate was that the damage to their reputations could have been greatly mitigated with some proactive effort.

The entire organization participates in SEO. It starts at the leadership level – everyone must understand that SEO is important, commit to it and make it a priority.

You can’t just do your SEO on Monday. One person can’t randomly do SEO. It isn’t going to work if you aren’t working on SEO every day.

The organization must think about SEO every time there’s a meeting to discuss changing the website. Somebody in that room has to ask, “How does this impact SEO?”

We all know that personalisation is the key to making more sales. Over half of retailers advise that customised product recommendations are critical when it comes to increasing average order value.

AI makes it easier for businesses to suggest the right products to the right customers, looking at their previous web visits and orders to identify items they might be interested in.

Account-Based Marketing (ABM) is a targeted marketing strategy that focuses on engaging a specific set of high-value accounts or target accounts.

“Brand is just a perception, and perception will match reality over time.”

— Elon Musk

As technology continues to advance, businesses are allocating a larger portion of their marketing budget towards digital channels. Whether it’s through traditional methods or custom formulas, companies are increasingly recognizing the importance of investing in digital marketing.

According to a survey of 500 CMOs, over half of them are shifting their budgets from traditional to digital marketing. The amount of money businesses allocate to digital marketing will depend on various factors, such as their industry and size. However, companies can benefit from learning optimization techniques to make the most of their digital marketing spend.

This article offers Six practical recommendations for businesses seeking to maximize the value of their digital marketing budget and achieve their business objectives effectively.

To get help boosting your return on investment (ROI), consider partnering with Whizzystack.