Crocs x Cauchemar collab - Ecommerce takeover from Imagination of Things on Vimeo.
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2025 on Tumblr: Trends That Defined the Year
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Crocs x Cauchemar collab - Ecommerce takeover from Imagination of Things on Vimeo.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Crocs x Little Big collab from Imagination of Things on Vimeo.
Agency: Hey Honey
Design Direction & AR development: Imagination of Things
No Sense - Poetic AR collab with BLESZ from Imagination of Things on Vimeo.
A poetic AR collab with spoken word artist BLESZ.
You can try on Snapchat here: snapchat.com/unlock/?type=SNAPCODE&uuid=eebcc4807dc745f5bcfdd432582a1f17&metadata=01
More info: imagination.ooo/poetic-ar
Ten seconds from Imagination of Things on Vimeo.
Disjointed Research Machine from Imagination of Things on Vimeo.
The Disjointed Research Machine is a digital experiment with the Joint Research Centre - European Commission database of science reports to explore playful possibilities to spark conversation on the edges of its knowledge. It asks participants to set up a provocative challenge and respond to it by rearranging quotes parsed from the data. Built using semantic similarity, the machine gives each participant a score. Sometimes unreasonable, always playful.
This project was created and produced by Imagination of Things and it was commissioned by the European Commission - Joint Research Centre for the Resonances III Datami Festival and Exhibition at Bozar, Brussels.
Creative Director: Vitor Freire Design: Monique Grimord Creative Technology & Sound: Tom Power
Curator: Freddy Paul Grunert JRC Project Manager: Adriaan Eeckels

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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Phrase Fighter, a game-metaphor of our public conversation online from Imagination of Things on Vimeo.
You choose a source of information, extract just a few phrases that have similarities with your “belief filters”, and in the end, none of it really matters because it’s all about shooting the opponents’ words.
It could be a description of our public conversation online. But it's Phrase Fighter, a two-player shooting game using words.
The game curates the quotes from a user-submitted link based on its semantic similarity to five preset filters (some great and disturbing voices of our time). The player then chooses a quote to be their phrase fighter.
The player invites an opponent by sending an invitation link, initiating a classic “space shooting” game, two phrases against each other, where the goal is to eliminate each other’s word.
phrasefighter.wtf
What If Insurance Could Be from Vitor Freire on Vimeo.
This short film is part of a design project where we use fiction as a tool to innovate, to imagine and to shake up our assumptions about what insurance can be.
Parle à main Européen from Vitor Freire on Vimeo.
Parle à main Européen is a critical alternative tour to the European Parliament, an experience using augmented reality and immersive audio. This is the first prototype experiment by the Lab for European Contradictions, a platform committed to play & experiment with the with the inconsistencies and controversies facing Europe - its values, identity, and union.
Thanks to: Ndizewe Nsengimana, Marine Froeliger, Dorothée Reisacher (voice), João Milet Meirelles and Tropical Selvagem (music).
lab-contradictions.eu
This project was created during the HYPERFACES residency at Le Shadok in Strasbourg, France.
Lisboa from Vitor Freire on Vimeo.
Moral Courage Map from Vitor Freire on Vimeo.
A collaboration with Irshad Manji to create a digital tool to structure her process: irshadmanji.com/ I was the creative director of this project where I collaborated with Jacki Steiner, Sergio Majluf and Andrés Taraciuk
New York, 2014.

Anya is live and ready to show you everything. Watch her strip, dance, and perform exclusive shows just for you. Interact in real-time and make your fantasies come true.
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FFF (Fiction Future Forward) workshop at iArts from Vitor Freire on Vimeo.
Workshop with first-year students at iArts Maastricht, invited by Theo Ploeg. It was a 2-day session where we discussed, played, fabulated, ideated, and prototyped for near-future scenarios.
Participants: Camila De Freitas Justine De Ridder Tessa Mendez Hanna Nijdam Liuda Sharafutdinova Milou Elbersen Vlad Peregontsev Mattia Vavassori Sophie van Leeuwen Rubi Jansen Isobel Dyson Joshua Glass Diana Caballero Anchel Pablo Galiza Islas Torgeir Riise Ruben Bass Nirmala Hesse Rowan Bartelink Bella De Angelis
Reel 2017 - Imagination of Things from Vitor Freire on Vimeo.
Choreographers of stories and interactivity. Creating content and experiences involving narrative design, video, and creative technology. imaginationofthings.com
Assemblage from Vitor Freire on Vimeo.
ASSEMBLAGE is a collaborative labor performance that critiques and reimagines the relationship between industrial production and its effects on our lives. The performance prompts people to complete one simple task several times in a local assembly line, in exchange for one of the objects that they have, in a small way, contributed to the making of. The project was created by Monique Grimord at the Textilelab in Waag Society.
An Imagination of Things project - imaginationofthings.com
Participants: Alexandre Paranaguá, Frank Vloet, Johanna Musch, Juliana Barros Maia, Lynn Dika, Max Maldacker, and Sümeyye Yar.
Video: Vitor Freire Music: Fakear - Hinode
Het Ware Noorden from Vitor Freire on Vimeo.
Het Ware Noorden is a label that promotes creative re-use sessions and its resulting products. It connects De Ceuvel with the craftsmen and artists from Amsterdam North. Project created by 72U.
hetwarenoorden.72u.amsterdam
Naked
I saw a word naked today. I stayed still, trying to be polite, waiting for it to get dressed again. But that made the word feel so comfortable, it liked my silence. When I realized - a word that likes silence - I smiled. The word liked my smile. That made me feel comfortable so I stopped trying to be polite. We stayed there staring at each other. I wanted to say something. But what can I say to a naked word? The word liked that I wanted to say something but I didn't. I felt the texture of the body of a naked word. A naked word has no language. It just belongs.
I saw a word naked today. Most importantly, a naked word saw me today.

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Truth
"In truth, though, what I crave at this point in my life is to speak more clearly what it is that I believe. It is not that I am tired of poetic truth, or that I feel it to be somehow weaker or less true than reason. The opposite is the case. Inspiration is to thought what grace is to faith: intrusive, transcendent, transformative, but also evanescent and, all too often, anomalous. A poem can leave its maker at once more deeply seized by existence and, in a profound way, alienated from it, for as the act of making ends — as the world that seemed to overbrim its boundaries becomes, once more, merely the world — it can be very difficult to retain any faith in that original moment of inspiration at all. The memory of that momentary blaze, in fact, and the art that issued from it, can become a reproach to the fireless life in which you find yourself most of the time. Grace is no different. (Artistic inspiration is sometimes an act of grace, though by no means always.) To experience grace is one thing; to integrate it into your life is quite another. What I crave now is that integration, some speech that is true to the transcendent nature of grace yet adequate to the hard reality in which daily faith operates. I crave, I suppose, the poetry and the prose of knowing."
Christian Wiman in "My Bright Abyss"
Any sense
- Is there a way?
- I like to believe.
- So there is a way. Tell me where.
- I like to discover.
- But you don’t have any clue? Directions? Where?
- I like to be early.
- Early for what? So you do know the way? How do you know it will be early or late when you get there?
- I like to be.
- There is no way.
- I like.
- What?
- You.