Olishaw

Pushing technologies on society without thinking through their consequences is at least naive, at worst dangerous, though typically it, and IMHO the people that do it are just boring

a growing number of consumers will wake up to the fact their data is valuable and can be traded with brands in return for tailored offers and incentives. Trust will emerge as the key measurement of success for brands that venture into these uncharted territories.

Only software can solve wearable fatigue. Wearable fatigue is a real thing. One research group found that “one-third of American consumers who have owned a wearable product stopped using it within six months.” These devices are only as useful as their network effects and feedback loops, which only software will offer.

the leaky nature of wireless signals actually maps beautifully onto the informality of the library’s spaces. So we see kids with their laptops tucked into corners outside the Infozone, sitting on the concrete ‘benches’ lining the entrances, pulling up a couple of chairs in the atrium space, all accessing the building’s wi-fi. The primary area for wi-fi access, the Infozone, is actually carefully designed too, and from my observations every few months or so, the service is incredibly well-used. This is exactly how libraries should be reacting to the internet - they can actually reinforce their significance by becoming a physical manifestation of the information age.

people will want structure and endings again, eventually. Edges and balance are valuable.

Snapchat says: If we can't disappear completely, let's leave as little of a trace as possible. Let's be water vapor, a passing fog, not the stream.

it is easier to read Ulysses than it is to read the Internet. Because at least Ulysses has an end, an edge. Ulysses can be finished. The Internet is never finished.

we think of brand as something that communicates value. Not merely a logo or ad campaign, a good brand hits the sweet spot between what’s needed in the world and the unique things a company can offer; in effect, a brand should be “game changing.” ...If we think of brand as real value we put out into the world, why not listen to and facilitate these online discussions?

Today’s enlightened leaders are achieving success by crafting the entire customer experience--shaping, innovating, branding, and measuring it. They are mastering a new discipline we refer to as “experience innovation” by going beyond the discrete product or service to reimagine the customer journey. The result yields new, unexpected, signature moments that delight customers and create significant opportunities for new growth.