Portfolio

Client - Martini

Product - Prosecco & Rose Wine

This print campaign was inspired whilst working on a live brief to create a double page spread for an ASDA champagne promotion.

Client - Swan Vesta

Product - ‘Strike-anywhere’ Matches.

Objective - Encourage the repurchasing of Swan matches.

Product Competitor Insight - The lighter is the most stolen item in the world.

Proposition - Owning matches means you’ll always have a light. 

Client - WWF

Target Audience Insight - The American population are ignorant to the fact that their acts of pollution are leading to wildlife species becoming extinct. The reason for this ignorance is because they don't see the results with their own eyes. Out of sight, out of mind. 

Objective - Remove the wildlife from state flags to bring the issue home.

Client - UniformDating.com

Target Audience Insight - You're a busy professional who takes work home. Work isn't just about a 9-5, it's a way of life. You work long unsociable hours so it’s difficult to meet someone in the real world. You're not going to meet your perfect match in a bar because you haven't even found the time to feed the fish this week, let alone get dressed up and hit the clubs. 

Everyone has their ideal way to meet Mr/Mrs right, however realistically it will rarely happen to such a busy professional.

Concept - No time for fairytales

UniformDating.com allows you have the fairytale you deserve by putting you in contact with other professional singletons that understand your frustrations and sacrifices.

EACA Edcom Ad Venture runners-up 2015. 

The competition consisted of 90 European teams, in which myself and three other team members were lucky enough to be chosen as part of three finalists teams and have the opportunity to travel to Paris to present our idea. 

The challenge was to use digital media to communicate the benefits of satellite technology, provided by the European Space Agency. 

Client - Wonga

Target Audience Insight - The over-riding attitude towards Wonga is identified as untrustworthy and dangerous, due to misconceptions that interest rates are extortionate.

Objective - Remove Wonga’s fear factor.

Proposition - A Wonga loan is nothing to worry about.

Client - Puma

Product - Puma Suede Trainers.

Service - Dog Trust.

Chosen Service Insight - “Every dog has a 7 day assessment before it is put into kennels. This is so we can understand the personality of the dog and re-home it to the right family.”

Chosen Target Audience Insight - Owners relied on the advice of others when choosing the right dog – Dogs Trust can give them this service, professionally.

Proposition - Dogs Trust will find and match the right dog for you.

Gambling advertising can be recognised as very generic, focusing on the positive experience and outcomes, so I wanted to create something different. 

In my experience of the gambling world, it can be an emotional roller coaster, so why not use the power of emotion to create intrigue? Think different.

Narration written and voiced by myself.

I don’t not own the images or soundtrack used. All rights reserved.