me: yeah, i posted on tumblr

publisher: .........tumblr?

me: that's where the gays are.

publisher: And what is your marketing strategy on... tumblr?

me: idk, i shitpost at 2am?

publisher: .....and it works?

me: depends on what the gays find funny at that point in time.

publisher: Could I have a link to your tumblr?

me: .......absolutely not.

publisher: I've been looking into tumblr, have you thought of using Blaze to promote your book?

me: NO

publisher: But it seems like an efficient way to get this in front of more eyes-

me: people on tumblr hate Blaze.

publisher: There is no algorithm and you can't pay to promote a post? I don't understand how anyone advertises anything on tumblr.

me: That's the best part. They don't. They can't.

(trying to make him understand that we do not control the attention. We just have to show something shiny and gay enough and if people are interested, they'll reblog.)

This is Cosmos, my publisher's dog.

He barks at my publisher's phone notifications. So every time a book is sold, Cosmos barks.

It's been days.

I think you guys would love to know that when you buy a book, a dog barks in Vancouver, Canada.

Not queerbait: A cookbook has no soup recipes. You assumed there would be some based on vibes and wishful thinking. No soups were ever advertised or promised.

netflix is making a hockey show called "the sticks" that is based on a very real tragedy that occured in canada in 2018.

the show follows a minnesota high school team after their bus crashes and coming back to hockey afterwards.

in 2018, the humboldt broncos' (a junior A team made up of 18-22 year olds) bus was hit by a tractor trailer on a highway intersection. 16 people (10 players, 2 coaches, and 4 team staff members) were killed, along with 13 other players severely injured.

the memory of the humboldt broncos crash is an incredibly sensitive subject carrying a lot of trauma to both the survivors, their families, and deceased's families. the trajectory of hockey in canada was changed significantly after this tragedy.

despite this, netflix has decided to make a show using the death of young hockey players for profit. they did not consult the survivors, nor the deceased's families. they stole a canadian story for a feel-good cash grab.

None of the families even knew about this show until the media started asking how they felt.

It is taking a tragedy and turning it into a cash cow.

This was such a deeply-felt issue that even the truck driver pleaded guilty and has tried to make amends. (And as he is facing deportation after his sentence, some of the families have even started supporting him being allowed to stay in the country.) There is a real story you could be telling about community and resilience that is not just turning one of the worst days for THE NATION into cheap thrills and sensationalism.