Neto

The end of the financial year (EOFY) is looming near, bringing with it the inevitable list of major chores that most retailers are frantically preparing to conquer. And one of the mightiest foes on that list is the dreaded annual stocktake.

 Like most EOFY preparations, your annual stocktake plays a critical part in the effective financial management of your business. Stocktakes let you:

 ● update your stock levels to reflect your actual stock on hand

● update your current stock value for your financial statements

● highlight variances and investigate stock control issues

● account for breakages, losses, and obsolescence

● identify slow-moving items that need to be cleared

● make informed decisions for future procurement.

 Stocktakes involve a physical count of every item in each product line. So while they’re essential, they can also be tedious or downright painful if you don’t have good inventory management procedures in place. Some businesses are even forced to close down their entire store for a day to sort out their stock!

 So it’s a good thing there’s a better way. Our handy guide will show you how to save time and streamline your stocktakes.

1. Start with the right information

A stocktake tends to run more smoothly if you’ve got accurate information about the items you’ll be counting. Ensure your stock count sheets have sufficient detail for your staff to identify each items, using product codes as well as descriptions wherever possible. Make sure you’ve got the latest price lists, so you’ll be able to calculate your stock value.

 If you’ve got a quality inventory management system that lets you select products, add them to a pending stocktake,, you’ll find it simple to get started. But it’s even easier if your inventory management system is fully integrated with your sales platform or, even better, built in, because then you know your stock levels will accurately reflect the latest transactions—even if they happened moments before you started the stocktake.

2. Have a plan in place

Make sure everyone involved in the stocktake knows exactly what their role is and how the stocktake will proceed. Consistency is the key, so be specific when you explain which order you’d like items counted in, how many times each product type should be counted, and whether you’d like cartons opened.

 Give some attention to how you will handle special cases, such as

● broken, damaged, or expired items

● outbound stock that has been invoiced but not despatched

● inbound stock that you’ve received from suppliers but not yet added to your system.

Once again, you’ll find this much simpler if you’re using an integrated or all-in-one inventory platform that stays in sync with your sales system and knows what’s happening with order fulfilment.

3. Use the right tools

 As the person in charge of stocktaking comes down to your preferences and the capabilities of your inventory management system. For some businesses, this will mean arming your staff with stock sheets, clipboards, pens, pencils and calculators. A more sophisticated system will let you use a barcode scanner to pick an item, then enter a count for it.

4. Keep trading during your stocktake

 Earlier, I mentioned some businesses shutting down completely for a stocktake. Other businesses conduct them out of regular business hours, bringing in additional casual staff to help with counting. Both these approaches work, but if you’ve planned your stocktake well and picked the right sales platform—one that’s fully integrated with your inventory management platform—there’s a better way.

 Advanced inventory management platforms (like the one built-in to Neto) will automatically lock items when you start the stocktake, so that no one can receive purchase orders, perform stock adjustments or pick orders until the stocktake is completed (or cancelled). And that means you can keep trading right throughout your stocktake.

5. Don’t wait until the EOFY

 I probably should’ve mentioned this one sooner, but at least you’ll know for next year: conducting regular spot checks of up to 10% of your items throughout the year will make your annual stocktake that much easier. That’s because you will have had the opportunity to address any stock problems throughout the year, ensuring your data is more up-to-date. Your stocktake will also run more smoothly if you keep your shelves tidy throughout the year.

6. Make the most of your stocktake, immediately

 Remember, the goal of the stocktake is to better understand your current business position so you can make smarter business decisions. So don’t let those valuable numbers go to waste. As soon as you’ve entered the stock counts in your inventory platform, put them to good use:

- identify stock that needs clearing

- identify top performing stock

- identify and investigate any variances

- write a plan for fixing the problems and boosting your bottom line!

 Streamlining your stocktake is simple if you’ve implemented the right processes and the right inventory management platform—one that keeps everything in sync with your sales platform and other business software you use.

 Neto is the first all-in-one Ecommerce platform with built in inventory and the only one that seamlessly syncs stock and orders between your retail, online and eBay stores. Cloud-based and designed for growing retailers, we enable anyone to sell anything, anywhere—from web, mobile, eBay and social media, through to bricks-and-mortar stores. If you’re ready to take charge of your inventory with Neto, start a free trial.

 By Jason Titman

  Sources

 Stocktake and stock adjustment with standard Neto:

www.neto.com.au/article/products/managing-stock/stock-take-stock-adjustment/

 Stocktake and stock adjustment with Advanced Inventory:

www.neto.com.au/article/stock-control/stocktakes/

 What happens in Xero when you sync Neto:

www.neto.com.au/article/stock-control/how-does-xero-interact-with-neto-inventory/

 Similar post:

The end of the financial year (EOFY) is looming near, bringing with it the inevitable list of major chores that most retailers are frantically preparing to conquer. And one of the mightiest foes on that list is the dreaded annual stocktake.

Like most EOFY preparations, your annual stocktake plays a critical part in the effective financial management of your business. Stocktakes let you:

● update your stock levels to reflect your actual stock on hand

● update your current stock value for your financial statements

● highlight variances and investigate stock control issues

● account for breakages, losses, and obsolescence

● identify slow-moving items that need to be cleared

● make informed decisions for future procurement.

 Stocktakes involve a physical count of every item in each product line. So while they’re essential, they can also be tedious or downright painful if you don’t have good Inventory Management procedures in place. Some businesses are even forced to close down their entire store for a day to sort out their stock!

 So it’s a good thing there’s a better way. Our handy guide will show you how to save time and streamline your stocktakes.

1. Start with the right information

A stocktake tends to run more smoothly if you’ve got accurate information about the items you’ll be counting. Ensure your stock count sheets have sufficient detail for your staff to identify each items, using product codes as well as descriptions wherever possible. Make sure you’ve got the latest price lists, so you’ll be able to calculate your stock value.

 If you’ve got a quality inventory management system that lets you select products, add them to a pending stocktake,, you’ll find it simple to get started. But it’s even easier if your inventory management system is fully integrated with your sales platform or, even better, built in, because then you know your stock levels will accurately reflect the latest transactions—even if they happened moments before you started the stocktake.

2. Have a plan in place

Make sure everyone involved in the stocktake knows exactly what their role is and how the stocktake will proceed. Consistency is the key, so be specific when you explain which order you’d like items counted in, how many times each product type should be counted, and whether you’d like cartons opened.

Give some attention to how you will handle special cases, such as

● broken, damaged, or expired items

● outbound stock that has been invoiced but not despatched

● inbound stock that you’ve received from suppliers but not yet added to your system.

Once again, you’ll find this much simpler if you’re using an integrated or all-in-one inventory platform that stays in sync with your sales system and knows what’s happening with order fulfilment.

3. Use the right tools

As the person in charge of stocktaking comes down to your preferences and the capabilities of your inventory management system. For some businesses, this will mean arming your staff with stock sheets, clipboards, pens, pencils and calculators. A more sophisticated system will let you use a barcode scanner to pick an item, then enter a count for it.

4. Keep trading during your stocktake

Earlier, I mentioned some businesses shutting down completely for a stocktake. Other businesses conduct them out of regular business hours, bringing in additional casual staff to help with counting. Both these approaches work, but if you’ve planned your stocktake well and picked the right sales platform—one that’s fully integrated with your inventory management platform—there’s a better way.

Advanced inventory management platforms (like the one built-in to Neto) will automatically lock items when you start the stocktake, so that no one can receive purchase orders, perform stock adjustments or pick orders until the stocktake is completed (or cancelled). And that means you can keep trading right throughout your stocktake.

5. Don’t wait until the EOFY

I probably should’ve mentioned this one sooner, but at least you’ll know for next year: conducting regular spot checks of up to 10% of your items throughout the year will make your annual stocktake that much easier. That’s because you will have had the opportunity to address any stock problems throughout the year, ensuring your data is more up-to-date. Your stocktake will also run more smoothly if you keep your shelves tidy throughout the year.

6. Make the most of your stocktake, immediately

Remember, the goal of the stocktake is to better understand your current business position so you can make smarter business decisions. So don’t let those valuable numbers go to waste. As soon as you’ve entered the stock counts in your inventory platform, put them to good use:

- identify stock that needs clearing

- identify top performing stock

- identify and investigate any variances

- write a plan for fixing the problems and boosting your bottom line!

Streamlining your stocktake is simple if you’ve implemented the right processes and the right inventory management platform—one that keeps everything in sync with your sales platform and other business software you use.

Neto is the first all-in-one Ecommerce platform with built in inventory and the only one that seamlessly syncs stock and orders between your retail, online and eBay stores. Cloud-based and designed for growing retailers, we enable anyone to sell anything, anywhere—from web, mobile, eBay and social media, through to bricks-and-mortar stores. If you’re ready to take charge of your inventory with Neto, start a free trial.

By Jason Titman

Sources

Stocktake and stock adjustment with standard Neto:

www.neto.com.au/article/products/managing-stock/stock-take-stock-adjustment/

Stocktake and stock adjustment with Advanced Inventory:

www.neto.com.au/article/stock-control/stocktakes/

What happens in Xero when you sync Neto:

www.neto.com.au/article/stock-control/how-does-xero-interact-with-neto-inventory/

Similar post:

Online shopping is becoming popular among the people with each passing day. Businesses that don’t have an online presence are losing out on a large portion of the market. In order to tap into this market segment, having a web store is of paramount importance. However, simple online presence isn’t enough, you will need Ecommerce software to run the web store and manage the various aspects of online selling.

There is no shortage of ecommerce software in the market that can be used for running your web store. However, such software programs only offer management tools for order placement, inventory and shipping. They don’t provide the integration between various business channels including brick-and-mortar stores, the web store and marketplaces like Amazon and eBay. This is where Neto comes in.

 Neto is regarded as the best Ecommerce software since it allows you to sell your products everywhere and allows you to manage it all from a single platform. Using Neto, you can manage your listings on marketplaces, the orders being placed on your web store and even keep track of the business in the offline store using Neto’s well-rounded POS.

 Integration of the selling channels isn’t the only reason that makes Neto the best Ecommerce software. Neto Ecommerce offers help in building the design of your web store from scratch. It offers various templates and themes that you can use for designing a web store that stands out from the rest of the crowd. It also enables you to make your website navigable so the customers don’t have trouble in finding the products they are looking for.

 Security is usually a big issue for online shoppers. Neto Ecommerce gives due important to this aspect as well. It ensures that the checkout page is secure and the financial information provided by the customers remains private. While providing security, Neto Ecommerce software makes sure that there are no unwanted delays in the checkout procedure and it is completed as quickly as possible.

 So, if you are looking for good ecommerce software then Neto Ecommerce should be your preferred option.

Online shopping is becoming popular among the people with each passing day. Businesses that don’t have an online presence are losing out on a large portion of the market. In order to tap into this market segment, having a web store is of paramount importance. However, simple online presence isn’t enough, you will need ecommerce software to run the web store and manage the various aspects of online selling.  

There is no shortage of ecommerce software in the market that can be used for running your web store. However, such software programs only offer management tools for order placement, inventory and shipping. They don’t provide the integration between various business channels including brick-and-mortar stores, the web store and marketplaces like Amazon and eBay. This is where Neto comes in.

Neto is regarded as the best Ecommerce software since it allows you to sell your products everywhere and allows you to manage it all from a single platform. Using Neto, you can manage your listings on marketplaces, the orders being placed on your web store and even keep track of the business in the offline store using Neto’s well-rounded POS.

Integration of the selling channels isn’t the only reason that makes Neto the best Ecommerce software. Neto Ecommerce offers help in building the design of your web store from scratch. It offers various templates and themes that you can use for designing a web store that stands out from the rest of the crowd. It also enables you to make your website navigable so the customers don’t have trouble in finding the products they are looking for.

Security is usually a big issue for online shoppers. Neto Ecommerce gives due important to this aspect as well. It ensures that the checkout page is secure and the financial information provided by the customers remains private. While providing security, Neto Ecommerce software makes sure that there are no unwanted delays in the checkout procedure and it is completed as quickly as possible.

So, if you are looking for good ecommerce software then Neto Ecommerce should be your preferred option.    

Running a business has become a complex task these days. The competition is really hot and you have to be on your toes all the time to react properly to the newly emerging situation. Several brick and mortar store owners and online sellers do not know to how to sell in more channels and grow their business faster. However, smart business owners make use of the best technology to perform all these tasks and they also explore the unlimited possibilities of ecommerce business and marketplace listings to become a market leader. Today, you can come across technology solution providers who help you operate from a single source.

Managing Everything Effortlessly

There are high quality inventory software programs available in the market that help you centralize your operations and the efficiency can be improved in a cost effective way. Most advanced retail management platforms offer a comprehensive solution from inventory to fulfillment to make the entire operation smooth and hassle free.

Inbuilt Inventory

You can fulfill the demands and reduce expenses with the help of an inbuilt inventory. A high quality inventory app makes inventory management an uncomplicated process. You can manage stock from the same platform that you are making use for running your store. Highly advanced apps are integrated with marketplace, ecommerce and point of sale solutions and the process of maintaining inventory in sync across all sales channels becomes an uncomplicated process.

Centralized Dashboard Makes Things Simple

Many people are worried about how to start an online store. When they hear about the technical terms, they abandon their plan of starting an online store. Best software programs and apps available in the market help any individual start their own business without worrying too much about the technical aspects. If you use an advanced inventory software program, you can do everything with the help of a few clicks. The centralized dashboard helps you keep track of your stock by providing real time data across a wide range of locations. If you are adding a new warehouse or outlet, you can do it with great ease and comfort with the help of best inventory apps. You can buy locally or globally because the best software supports real time currency conversion and it allows you to place purchase orders for your suppliers. Unparalleled stock insights become a reality and you can simplify the stock taking in the best way possible. Best programs allow you to run multiple stocktake events at a time and a tablet can be used to mobilize the workforce for getting the job done effectively.    

Online shopping is becoming popular among the people with each passing day. Businesses that don’t have an online presence are losing out on a large portion of the market. In order to tap into this market segment, having a web store is of paramount importance. However, simple online presence isn’t enough, you will need ecommerce software to run the web store and manage the various aspects of online selling.  

There is no shortage of ecommerce software in the market that can be used for running your web store. However, such software programs only offer management tools for order placement, inventory and shipping. They don’t provide the integration between various business channels including brick-and-mortar stores, the web store and marketplaces like Amazon and eBay. This is where Neto comes in.

Neto is regarded as the best Ecommerce software since it allows you to sell your products everywhere and allows you to manage it all from a single platform. Using Neto, you can manage your listings on marketplaces, the orders being placed on your web store and even keep track of the business in the offline store using Neto’s well-rounded POS.

Integration of the selling channels isn’t the only reason that makes Neto the best Ecommerce software. Neto Ecommerce offers help in building the design of your web store from scratch. It offers various templates and themes that you can use for designing a web store that stands out from the rest of the crowd. It also enables you to make your website navigable so the customers don’t have trouble in finding the products they are looking for.

Security is usually a big issue for online shoppers. Neto Ecommerce gives due important to this aspect as well. It ensures that the checkout page is secure and the financial information provided by the customers remains private. While providing security, Neto Ecommerce software makes sure that there are no unwanted delays in the checkout procedure and it is completed as quickly as possible.

We live in the Ecommerce age today and any business which doesn’t have an online presence is losing out on a lot of clientele. However, people who don’t have much experience of the digital marketplace often struggle in running their web stores and find managing it a bit tedious. With Neto Ecommerce, you would have a lot of help and will have no problem in integrating the various aspects of your online business.    

Neto is a complete ecommerce platform which has been optimized for web shop in Australia and New Zealand. It offers help every step of the way from building a web store to running and customizing it as per your needs. By providing you access to the store’s JS, CSS and HTML code, Neto allows you to have complete control over the outlook of the shopping cart as well as your website.

With Neto, you can sell anything. It does not apply restrictions on the type or number of products that can be sold using it. You have the opportunity to organize your catalogue as you see fit making it easier for you to showcase your products. Neto also provides efficient inventory management to you as well, enabling you to keep track of stock availability in multiple warehouses.

Neto Ecommerce provides high-level security for your web store’s payment and checkout pages as well. With it, you can offer your customers a one-page checkout which results in less cart abandonments. Moreover, you can offer product recommendations based on the cart contents of the customers and thus increase the average order value.

Neto integrates order management and shippingand lets you manage bothof them from a central control panel. You can keep track of the order placements, shipments and the state of your inventory from a single location. It thus, streamlines the entire product supply chain from the placement of the order right up to its shipment.    

With Neto, you can stay on top of your online business at all times and track its progress in real-time via a dynamic and customisable dashboard.  

Believe it or not, nowadays significance of the internet is more than oxygen. People keep on digging their head, how they can earn money. But they forget, setting an online business is far more frugal and easy than we expect therefore it is essential to try at least once.

People expect that learning “How to start an online store" from a graze is a daunting task.  But, don't worry Neto E-commerce Solutions Pty Ltd know how it feels as we were in your shoes few years before, but now, we are here as a strong and reliable service provider that has solution to your every  POS, e-commerce and stock fulfillment requirement.

Every person wants to develop an online store that gives a kick-start to their dream of profit generation but this aspiration came down when they don't have any clue where to start it.

If you are an aspiring online business owner then you can become happy as nowadays you have numerous management platforms which are ready to offer a platform that you can rely on.

What are the prominent features of these online management platforms?

These online management platforms offer a stable and secure support to small businesses and large-scale wholesalers to develop multi-channel businesses that accomplish their demand. An online store is something that never closes for 24/7, therefore, these e-commerce solutions have the same attribute in the functionality and assist you in managing all your sales, inventory and another thing from a common platform.

Let’s explore services of these management platforms in detail

· Assists in developing a captivating online store:- Whenever a user joins any platform like this they will get 70+ free yet fully functional theme, specifically designed by top web designers of Australia. Don’t worry about the mobile compatibility as these themes are automatically mobile-ready, so get ready to kick-start your business.

· Control complete operations: - A pre-designed theme yet support programming logic, however, it is true. If you are willing to access JS, CSS and HTML of your store then you can do that with an ease.

· Provide flexible and effective navigation: - Online stores that have smooth functionality like butter gains easy popularity in customers, therefore, website templates offer by this platform encapsulate this feature specifically.

· Integrated order management feature: - What is the most requisite demand from an online website? Secure shopping experience, every online shopper has faced some problems in online shopping but if the website is secure their order definitely reaches to their doorstep. Therefore retailer and wholesaler management platform offers the same for their customers.

· Inventory management: - These platforms have Inventory Management Software in templates that perform exceptionally well in Stock Inventory management.  

Wrapping up:-

One can rely on online platform for accomplishing their ultimate desire of owning an online shopping website. Now you can Sell and manage everything with an ease.

If you’re like most online retailers, you’ve put a lot of time and effort into building a beautiful ecommerce store that your customers will love, and it’s tempting to sit back and admire it. But your work isn’t done yet! If you want to ramp up your sales from the get-go, you’ll need to find ways to

· drive more visitors to your site and keep them browsing

· convert those visitors to customers (turn traffic into transactions)

· encourage those customers to keep coming back for more.

 We’ve come up with a few simple approaches to get you started.

Drive more traffic to your online store

There are many ways to get more eyes on your ecommerce store—too many to list here. So we’ll focus on a few of our favourites that are easy to implement and offer you a great return on investment.

Personal recommendations are valued over critics’ reviews by 86.9% of online shoppers, so your first task is to get your networks working for you. Start by talking to people you know—your friends, family, neighbours, former colleagues, accountant, hairdresser, barista, local shopkeeper. Everyone! Tell them what you do and why it’s special, and then get them to tell the people they know. Sweeten the deal with referral discounts.

Word-of-mouth marketing also works on social media, where 62% of online shoppers read product-related comments by their friends. Consider encouraging your customers to spread the word with a “like and share” or “tag a friend” promotion on Facebook, with a small random draw prize for participants. Or you might ask customers to post Instagram photos of themselves using your products and tag you in the photo. (Regulations for running competitions can vary depending on where you’re based, so be sure to check with your local or state government.)

Another way to use social media marketing is to tap into themed networking groups that represent a niche for the products you’re selling. If you’re selling blind-date books, you could search for local book clubs on Facebook. For office supplies, you might focus on B2B sales instead, searching LinkedIn for small businesses in your area. But you don’t want to be accused of spamming the participants, so it’s best to contact group administrators before you post any targeted offers or promotions.

And don’t forget about search engine optimisation (SEO)—the higher your online store ranks in search results, the more likely people are to click through and browse.

Boost your conversion rate

Getting those new customers to your store is only half of the battle. You’ve still got to convince them to stick around and buy something, and research shows that you’ve got under a minute to do that before they move on to some other site. So give some thought to how easy it is for your ecommerce website visitors to find exactly what they’re looking for, whether they’ve arrived there from a web search or a campaign ad. Keep in mind that 70% of online shopping happens on mobile devices, so make sure your online store is optimised with a mobile-responsive design, original and compelling copy, and simple navigation.

Put some time into monitoring your website traffic with tools built into your ecommerce platform or third-party products such as Google Analytics. You’re able to follow each anonymous customer’s journey from their site entry point to their exit, so you can find any pain points they may experience and remove those obstacles. If they’re not getting past your homepage, you might need to rethink your design, copy or call to action. Or perhaps they’ve added items to their online shopping cart and started the checkout process, only to discover some unexpected shipping charges that weren’t mentioned on the product listing—an easy fix.

And don’t give up your prospective customers once they’ve left the store. If you’ve got their details, send them a discount offer for the items they’ve left in an abandoned shopping cart—it results in a sale 54% of the time.

Keep your customers coming back for more

We all know that recruiting new customers can be hard work. On the other hand, your existing customers have already shown a genuine interest in what you’re offering. So it can really pay off to keep in touch with them and encourage them back to your ecommerce store time and time again. Give them a great customer experience that goes beyond the transaction itself, and give them a reason to keep coming back. You can

· send a coupon code with their order confirmation

· include social media links and links to products they may like on each email you send

· send a voucher or thank-you note with their delivery

· request feedback about your online store

· invite them to sign up for your marketing newsletter

· reach out to them with a special discount offer, if they haven’t ordered for a while

This can pay off doubly, with 72% of customers likely to spread the word about a positive experience…leading us back to those new site visitors for the top of our sales funnel.

So don’t wait! By working to bring in those new customers and extending the invitation to your loyal fans, you’ll find yourself in a strong position to not only ramp up your sales but also generate repeat business. If you’re looking for a leading ecommerce platform designed specifically to help you reach your customers across multiple channels, check out Neto. And if you’re looking for more information on conversion-centred design and copy, we’ve got that covered, too.

Over the past decade, social media platforms have grown in popularity and digital marketing has become one of the dominant ways for brands to interact with their customers. But digital marketing is more than just social media and, after all these years, email marketing is still one of the best ways to keep your customers informed and interested in your brand.

Email is one of the most effective conversion channels for ecommerce stores, and it’s one of the few channels you maintain full control over. So it’s vital for the success of online store to build a bigger email list of motivated subscribers—and we’re here to show you how, and why.

Email marketing offers benefits over social media marketing

It’s easy to get caught up in the instant gratification of likes and follows, and the promise of your next video going viral, but the honest truth is that social media marketing should only be one part of your well-balanced digital marketing strategy. Email marketing offers a return on investment of 3800% that social media marketing can’t compete with, because

· around 90% of email messages are delivered directly to the intended recipient’s inbox, whereas social media algorithms control which of your fans will see your posts in their news feeds

· most people check their email every day, and the average email opening rate is just shy of 25%—much higher than Facebook’s organic reach of 6% and Twitter’s engagement around 2%

· while customers favour social media for conversations with the brands they love, email is 40 times more effective than Twitter or Facebook at acquiring new customers through driving traffic to your site and converting it to sales.

But the most important benefit of building your own email list is that you own the list. When you send your email campaign, you’re directly communicating with your subscribers—the people who have signed up to say they want to hear from you. There’s no algorithm inserting itself as a middleman, affecting what your fans can see. It all comes down to what you’ve got to say and whether your customers want to read it. You’re also directly gathering information about what’s working and what’s not, so you can adjust your approach over time to boost your conversion rate.

Targeted messaging will maximise your email marketing ROI

Email marketing works best if you’re sending the right content to the right people. You don’t want to send a hard-sell to a happy customer who is already experiencing the benefits of your product, or to someone who lives in a country where they can’t buy it. Nor do you want to send a new lead the intimate details of maintaining your best-selling product—a product they haven’t yet decided to buy. The best way to avoid this is to create marketing segments—groups of email subscribers that share certain attributes and interests, and therefore represent a unique audience for your marketing email.

It makes sense to segment your list at the time when site visitors are signing up, but you also need to be wary of putting too many steps in the process, which can scare off your prospects. One way to work around this is to track which page the sign-up is coming from. If the user has just placed an order, add them to the customer list; otherwise, add them to a list of prospects. You could also send a welcome email with instructions for how to update their subscriptions to particular lists.

5 Steps to start email marketing for top conversion rates

1. Choose your weapon

First, you’ll want to select email marketing software that combines all the features you want into an easy-to-use bundle. Look for features like

· email list management including import, export and segmentation

· tracking the basics like open, click-through, forward, bounce and unsubscribe rates

· ability to measure conversion rates and ROI

· integration with your CRM, loyalty or ecommerce software

· user-managed subscription preferences

· custom branding and templates

· mobile-responsive design

· automation and scheduling.

Many platforms offer a free trial or free pricing tier, which lets you test out the interface and decide whether to sign up.

2. Add subscription forms

Next up, you need to give your website visitors easy ways to subscribe to your list. Add opt-in boxes on your landing pages, homepage, and sidebar that are impossible to miss. Consider using timed pop-ups to catch visitors who look like they’re on their way out, and add a signup form to the end of your online ordering process. The easier you make it to sign up, the more likely visitors are to take you up on your offer, so ask for the bare minimum: just an email address and an optional given name. You can also kickstart your signups by inviting past customers to join or asking new subscribers to invite their friends, but check the anti-spam regulations in your country before sending any unsolicited email.

3. Offer an incentive

Modern shoppers can be quite protective of their personal data, so it can help if you give them a small gift in return for their email address. The options are limited only by your creativity, but here are a few ideas to get you started:

· guides, checklists, or tip sheets

· templates or toolkits

· tutorials, webinars, or email courses

· ebooks

· voucher codes for free shipping or discounts on purchases.

When it comes to delivering on your promise, it’s usually best to send a download link as part of your welcome email. That way you’ll be able to confirm your new subscriber’s email address and track their downloads in one simple step.

4. Seize offline opportunities

Don’t forget that you can also tell people about your email list and invite them to subscribe when you’re out in the real world, anywhere you interact with prospective customers: at conferences, in your pop-up shop or market stall, or at networking events. Take a signup form on your mobile device or add a QR code to your business card so people can sign themselves up on the spot. You could even host a random prize draw for new subscribers who drop a business card in your barrel.

5. Send your first email

When it’s time to send your first campaign, keep your language and tone consistent with your website, and keep the email short enough that readers are likely to get to the end of the page. Include links to more in-depth information on your website, because the ultimate goal is to drive traffic to your ecommerce store. And personalise the subject line and contents of your email campaigns—subscribers are 26% more likely to open an email with a personalised subject line, up to 41% more likely to click through and 10% more likely to convert.

Keep your marketing engine running smoothly

Set up an editorial calendar so you can send out campaigns twice a month—the optimal frequency for getting a high open rate. Use your email marketing software’s tracking features (or third-party analytics) to watch open rates, bounce rates, forwarding rates, conversions and unsubscribe requests, and compare them to industry standards. Give your subscribers more of what they want so that, over time, you get a higher level of engagement.

It’s best to remove unresponsive subscribers from your list over time, so you get a clearer picture of how your email marketing strategy is performing. Many email marketing platforms can manage this for you, Of course, the best way to keep your email list manageable in the long term is to make it easy for subscribers to manage their own preferences, and remind them of how to do this in every single mailout.

Neto is a leading ecommerce platform designed to help your business grow across multiple channels. It offers a wide range of add-on integrations to digital marketing platforms, and inbuilt analytics to help you track your campaign success. Looking for more information on what to do with your email subscription list? We’ve got some ideas about lead nurturing to grow your online store, too.

If you’re like most online retailers, you’ve put a lot of time and effort into building a beautiful ecommerce store that your customers will love, and it’s tempting to sit back and admire it. But your work isn’t done yet! If you want to ramp up your sales from the get-go, you’ll need to find ways to

* drive more visitors to your site and keep them browsing

* convert those visitors to customers (turn traffic into transactions)

* encourage those customers to keep coming back for more.

We’ve come up with a few simple approaches to get you started.

Drive more traffic to your online store

There are many ways to get more eyes on your ecommerce store—too many to list here. So we’ll focus on a few of our favourites that are easy to implement and offer you a great return on investment.

Personal recommendations are valued over critics’ reviews by 86.9% of online shoppers, so your first task is to get your networks working for you. Start by talking to people you know—your friends, family, neighbours, former colleagues, accountant, hairdresser, barista, local shopkeeper. Everyone! Tell them what you do and why it’s special, and then get them to tell the people they know. Sweeten the deal with referral discounts.

Word-of-mouth marketing also works on social media, where 62% of online shoppers read product-related comments by their friends. Consider encouraging your customers to spread the word with a “like and share” or “tag a friend” promotion on Facebook, with a small random draw prize for participants. Or you might ask customers to post Instagram photos of themselves using your products and tag you in the photo. (Regulations for running competitions can vary depending on where you’re based, so be sure to check with your local or state government.)

Another way to use social media marketing is to tap into themed networking groups that represent a niche for the products you’re selling. If you’re selling blind-date books, you could search for local book clubs on Facebook. For office supplies, you might focus on B2B sales instead, searching LinkedIn for small businesses in your area. But you don’t want to be accused of spamming the participants, so it’s best to contact group administrators before you post any targeted offers or promotions.

And don’t forget about search engine optimisation (SEO)—the higher your online store ranks in search results, the more likely people are to click through and browse.

Boost your conversion rate

Getting those new customers to your store is only half of the battle. You’ve still got to convince them to stick around and buy something, and research shows that you’ve got under a minute to do that before they move on to some other site. So give some thought to how easy it is for your ecommerce website visitors to find exactly what they’re looking for, whether they’ve arrived there from a web search or a campaign ad. Keep in mind that 70% of online shopping happens on mobile devices, so make sure your online store is optimised with a mobile-responsive design, original and compelling copy, and simple navigation.

Put some time into monitoring your website traffic with tools built into your ecommerce platform or third-party products such as Google Analytics. You’re able to follow each anonymous customer’s journey from their site entry point to their exit, so you can find any pain points they may experience and remove those obstacles. If they’re not getting past your homepage, you might need to rethink your design, copy or call to action. Or perhaps they’ve added items to their online shopping cart and started the checkout process, only to discover some unexpected shipping charges that weren’t mentioned on the product listing—an easy fix.

And don’t give up your prospective customers once they’ve left the store. If you’ve got their details, send them a discount offer for the items they’ve left in an abandoned shopping cart—it results in a sale 54% of the time.

Keep your customers coming back for more

We all know that recruiting new customers can be hard work. On the other hand, your existing customers have already shown a genuine interest in what you’re offering. So it can really pay off to keep in touch with them and encourage them back to your ecommerce store time and time again. Give them a great customer experience that goes beyond the transaction itself, and give them a reason to keep coming back. You can

* send a coupon code with their order confirmation

* include social media links and links to products they may like on each email you send

* send a voucher or thank-you note with their delivery

* request feedback about your online store

* invite them to sign up for your marketing newsletter

* reach out to them with a special discount offer, if they haven’t ordered for a while

This can pay off doubly, with 72% of customers likely to spread the word about a positive experience…leading us back to those new site visitors for the top of our sales funnel.

So don’t wait! By working to bring in those new customers and extending the invitation to your loyal fans, you’ll find yourself in a strong position to not only ramp up your sales but also generate repeat business. If you’re looking for a leading ecommerce platform designed specifically to help you reach your customers across multiple channels, check out Neto. And if you’re looking for more information on conversion-centred design and copy, we’ve got that covered, too.

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