Neil Reviews Things: HelloFresh
       There are two distinct things I remember hearing form my adviser when I graduated from university--"The world is now at your fingers" and " No you can't request your diploma in business cards form". The former stuck with me, and when I finally replaced my Motorola Razr, which was unceremoniously retired by a chocolate fondue set, with a true smart phone--those words of wisdom rang 4G clear. The world is at your fingers--well specifically our finger tips, with one swipe of your thumb you can spit mad game on whatever dating app you prefer, book a restaurant reservation, order an Uber, book a cozy AirBnB and then buy a mortgage and seize said AirBnB.
All with your fingers!
But if you are like me--which you can't be as says Mr. Rogers--this convoluted-techniverse can be deafening, mindless droves addicting to checking their smartphones and the rise of emojis obfuscating the lost art of conversation, all for trinkets of internet gratification points.
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Akin to the old-school safety razors, cage-free eggs, and pre-coke Lindsay Lohan, I yearn for genuineness--the simplicity of strolling down to the local farmers market, picking out pristine ingredients and then cooking a wholesome meal with the satisfaction of self-reliance--but I really don't want to Uber to the farmers market and this episode of Pretty Little Liars is really enthralling....
Enter HelloFresh!
Note--the correct name is HelloFresh without the exclamation, and despite pleading with their marketing team on punctuation, reducing their trademark to a tone of disappointment, much like when my Uber driver takes a wrong turn enroute, they refused to budge.
HelloFresh is a home-delivery service that greets its customers with fresh (see their trademark), pre-cut and measured ingredient portions, and then includes detailed instructions on how to cook said meal. The concept is for busy families, power couples or agoraphobes to be able to prepare a home-cooked meal without having to leave said home.
A perfect opportunity for Neil to test his smoke alarm.
Recipe: Onion Burgers with Roasted Cauliflowers
Packaging: HelloFresh ships in a sturdy ice-cooler, roughly the size of the same small commercial microwave that a younger Neil would use to cook said meal. The various vegetable and/or meat ingredients come in color coordinated containers to prevent you from upsetting the carefully curated harmony of the dish. Everything, from the salt-pepper, spice, garlic, produce and meat, come packaged in tiny miniature packages as if they were procured from an Elf grocery store.
Serving Size: "A delectable dinner for two" which translates to a pre-dinner snack for Neil. Â
Price: Subscriptions run on a per-meal-per-person (wow typing that out sound strange) and in my case was around 2 Netlfix-Months, which I deem the new unit of currency for all things internet.
Preparation: Suggested time 30 minutes; Neil time 45 minutes (including the opening of Pretty Little Liars
I started my HelloFresh adventure by delicately unwrapping the precisely measured portion of onions, garlic, cauliflower and something called panko, which I assume is the pasta worldâs equivalent of Meth. The instructions called for me to mince the garlic and chop the onions, which I did without crying since confusing Requiem for Dream as a Disney money at a young age left me emotionally dead inside. After browning the onions and drizzling oil on my moist cauliflowers, I tried browning the garlics in solidarity of their onion brothers. I then transferred the cauliflowers to my oven, and prepared the wheat-buns by cutting them in half and slathering them with enough mayo to choke a small-goat. Exactly 15 minutes later my cauliflower were finished, and I combined all my vegetables into a massive burger, since the Iron-Man PJs I was wearing already threw grace out the door.
The beauty of HelloFresh is that transfer the entire risk of you destroying the meal at hand on yourself; each recipe comes with a step-by-step infographic with renders the entire cooking process difficulty akin to changing a tireâsure you can get fancy in a few areas but the overall mechanism is the same.
Final Product: HelloFresh allows you to judge your creation against an immaculate photo of what said recipe should of produced. Ironically, despite my inner desires to inadvertently screw things up, I must admit that my final product roughly resembled the marketing materialâin the sense that Steve Carrel resembles Bob Saget.
In conclusionâwith the hubbub of todayâs technological world, itâs nice to know that you can prepare, cook and SnapChat your food in the time it takes for an UberEats to show up. Â
Overall Score: (from a scale of Living in Dallas to The Wire): Oversleeping through your alarm but realizing itâs a holiday. Â
















