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This is where your knowledge of target market comes into play........ Your copy is usually aimed at those that have prior interest In your product. Your copy will prompt them to take their hard earned money to hire you or buy your product. It will be unwise to advertise products specifically meant for women to a target market of men. https://www.instagram.com/p/CTxB2KKs8Rk/?utm_medium=tumblr

Here you are making readers feel that they already own the product...... You're letting them use their imaginations as you take them through the steps of what it would be like if they already owned...... Take them through a psychological cum trance journey. Then put a call to action. https://www.instagram.com/p/CTZRqEMskOH/?utm_medium=tumblr

Although it is really not a very positive human trait. But it exists and it is a force to consider when communicating with vour prospects https://www.instagram.com/p/CTEsPftMk82/?utm_medium=tumblr

Tell your readers how your product intends to change the nature of a problem..... It's not about the features or benefits alone..... How are the features beneficial and how will the benefits transform the particular problem it's meant to solve. You'd agree with me that saying " This couch was made from the best of materials" doesn't sound as good as "this couch makes you comfortable" and this in turn doesn't sound as perfect as " this couch improves your sleep and health, reduces your insomnia drastically"....... I'm sure if you were reading an advert that begins with the last point, you'd be intrigued and would want to read further. (at Lagos, Nigeria) https://www.instagram.com/p/CTATEp4s2aV/?utm_medium=tumblr

Be precise and concise Avoid saying too much Edit as many times as possible The shorter your copy the more appealing it appears. Always remember you don't want to bore out your readers/customers (at Lagos, Nigeria) https://www.instagram.com/p/CS69ZkLs3fW/?utm_medium=tumblr

What does your reader gain from buying your products? https://www.instagram.com/p/CS68aX2MijD/?utm_medium=tumblr

Create an imaginary environment and put your readers there. Hypnotize them by creating an irresistible copy. Give them something to feel, something that will trigger them to take action when and how you want it. (at Unilag Estate, Magodo) https://www.instagram.com/p/CSzzLKIsW8P/?utm_medium=tumblr

When putting out a copy, you need keep in mind what your readers might be thinking. Think like your readers, put yourself in their shoes. Assume their positions. If you were reading your copy what are the questions you'd ask? PS: Let your questions come accordingly, don't put answer the question you were supposed to answer last first. Have a structure and stick to it. https://www.instagram.com/p/CSzyQsvs1aD/?utm_medium=tumblr

It's a non-aggressive approach and may also need more customer touchpoints to lead to a sale. But it encourages a long-term relationship for repeat sales and referrals. It's mostly used during the pre internet era and was as effective as any other form of sales strategy. Use this strategy in your business if you can. https://www.instagram.com/p/CSrIzqKMRg-/?utm_medium=tumblr

Rest assured simple is not equal to easy. https://www.instagram.com/p/CSYfsrDj-AV/?utm_medium=tumblr

It's really that simple but rest assured simple is not equal to easy. https://www.instagram.com/p/CSYfZn7j9gz/?utm_medium=tumblr

Let your readers be thrilled through emphasis on the interesting thing about your product/service. https://www.instagram.com/p/CSWnx_JMmNu/?utm_medium=tumblr

Keep your illustration as simple as it possibly could ever be? #copytrading #copywritingservice #copywritingservice #copywritertips #copywriting #copywritingskills #copywritingjobs #copywritingforcreatives #copywritingemakemak #copywritingpro #copywriters #copywritersforhire #copywritersofinstagram #copywriterslife #copywritersunite #copywritersofig #copywritersydney #copywriterswanted #copywritersuk #copywritersinlagos #naijaonlinestore #salesonline #sale #salesnaija #salestips #marketing #marketingdigital #marketingstrategy #marketingtips #marketingonline.q https://www.instagram.com/p/CSPjr-BJ7dN/?utm_medium=tumblr

Get them glued to your from the beginning to the that's of the best to get them into action having read your copy. #copytrading #copywritingservice #copywritingservice #copywritertips #copywriting #copywritingskills #copywritingjobs #copywritingforcreatives #copywritingemakemak #copywritingpro #copywriters #copywritersforhire #copywritersofinstagram #copywriterslife #copywritersunite #copywritersofig #copywritersydney #copywriterswanted #copywritersuk #copywritersinlagos #naijaonlinestore #salesonline #sale #salesnaija #salestips #marketing #marketingdigital #marketingstrategy #marketingtips #marketingonline. https://www.instagram.com/p/CSL5wHkMan0/?utm_medium=tumblr

Let me use a story from the book PERSUASION by Robert B. Cialdini Ph.D to illustrate the term RECIPROCAL CONCESSION. I was walking down the street when I was approached by an elevenor twelve-year-old boy. He introduced himself and said that he was selling tickets to the annual Boy Scouts circus to be held on the upcoming Saturday night. He asked if I wished to buy any at five dollars apiece. Since one of the last places I wanted to spend Saturday evening was with the Boy Scouts, I declined. “Well,” he said, “if you don’t want to buy any tickets, how about buying some of our big chocolate bars?They’re only a dollar each.” I bought a couple and, right away, realized that something noteworthy had happened. I knew that to be the case because: (a) I do not like chocolate bars; (b) I do like dollars; (c) I was standing there with two of his chocolate bars; and (d) he was walking away with two of my dollars. — Robert B. Cialdini Ph.D #copytrading #copywritingservice #copywritingservice #copywritertips #copywriting #copywritingskills #copywritingjobs #copywritingforcreatives #copywritingemakemak #copywritingpro #copywriters #copywritersforhire #copywritersofinstagram #copywriterslife #copywritersunite #copywritersofig #copywritersydney #copywriterswanted #copywritersuk #copywritersinlagos #naijaonlinestore #salesonline #sale #salesnaija #salestips #marketing #marketingdigital #marketingstrategy #marketingtips #marketingonline. https://www.instagram.com/p/CSG7JaIsFJ9/?utm_medium=tumblr

Tell them the benefits of the product not what the product is about. #copywritersofinstagram #copywriting #copytrading #copywritingservice #copywritingforcreatives #copywriters #copywriterslife #copywritersunite #copywritersforhire #copywritertips #copywritingtips #copywritingskills #copywritingcoach #copywritingjobs #copywritingagency #copywritingcourse #copywritingsecrets #salesonline #sales #marketingdigital #marketing #naija #naijaonlinestore https://www.instagram.com/p/CSEtgK-sw42/?utm_medium=tumblr