Natalie Kwok

Experimenting with poster design with the use of the ArtFund logo and colour scheme given within the branding package that they allow you to download when working to create promotional goods.  The aim of this poster is to emphasise the different emotions and feelings a student might feel, focusing on the initials AF with the meaning “As F***”.

An idea that I had for our group in the collaborative module was to create an instagram account. This was for storing the photographs that we were taking for our project, but to also use the ‘stories’ feature by blogging our project. Therefore I am managing this account by posting posts of our group meetings, minutes from the meetings, group chat announcements and in general just the process and development of our project.

I designed a simple poster & information poster / brief that I envisioned to be displayed with the installation of blank canvases to be set up in universities for students to come and paint on.

Whilst thinking of ideas for the ArtFund brief, I was thinking of playfully altering the logo to achieve the idea that art is fun through ‘ARTFUN_D’. However upon researching into ARTFUND, I came across the brand and promotion guidelines and realised that I would not be able to change the logo. Therefore my ‘ARTFUN_D’ idea could not be used. This is the perfect example of how we must remember to research thoroughly into the brands that we are working for in the future for each brand will have their own set of unique brand guidelines. We, as designers, must adhere to their rules and needs and make sure that we are fully aware of these.

Practicing handwritten titles 

IMAGE DEVELOPMENT

COLOUR DEVELOPMENT

For my project, I am designing a new book cover for Murakami’s novel, Norwegian Wood. These are a fe rough initial design scamps.