📰 Industry News: Amazon Updates FBM Handling Time Policy Amazon has announced that starting June 29, 2026, it will require the Handling Time for Merchant Fulfilled Network (MFN/FBM) items to match actual shipping speeds. Standards for SFP and Premium Shipping will also be increased. Key Updates: 1️⃣ Amazon states that a 1-day reduction in expected delivery time can drive an average 5% sales increase. 2️⃣ Sellers must adapt via one of two methods: 👉 Enable "Automated Handling Time" (AHT), which comes with Late Shipment Rate protection (Recommended by Amazon). 👉 Continue manual setup. However, if actual shipping is consistently ≥1 day faster than configured, Amazon will require an update. If unadjusted within 30 days, Amazon will take over the SKU settings. 💡 As platform speed requirements evolve, a robust logistics infrastructure is essential. Our newly operational 300,000 sqm warehouse is here to provide stable backing for your efficient fulfillment. 📦✈️
