my digital lens

Really fun social idea for Coca-Cola Israel. Robotic avatars controlled by teenagers at home who were unable to attend the Coca-Cola Summer of Love event allowed them to participate and socialize with those that were. The robots became the stars of the event!

Using geo-fencing technology and a custom app whenever a consumer approached the billboard their name would be projected. The consumer received a message through the app to let them know their name was up in lights. Hit number 1 in the israel app store and stayed there for the length of the campaign. 

Must be the day for vending machines giving you free drinks. This take comes from Amstel Bulgaria encouraging you to take a break for 3 minutes in return for a free beer. Sounds fair.

You hug it, it returns the favour with a Coke. Because vending machines have feelings too.