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In December, we had to make some changes impacting our iOS app to comply with Apple's App Store Guidelines. While we understood that these adjustments would impact how our community is able to access potentially sensitive content while using our iOS app, we also promised that we were working on more thoughtful solutions which would be rolled out in the near future.

Today, we’re now able to share that update: a feature that will give the Tumblr community on the iOS app more options to build their preferred experience.

We’re rolling out a Sensitive Content toggle, which allows you to choose whether to opt-in or opt-out of potentially sensitive content on the iOS app.

How you may experience these changes if you use the iOS app

You can now choose to enable or disable a “Hide Sensitive Content” toggle. By default this setting will be enabled, affecting the filtering only on the iOS app.

When the “Hide Sensitive Content” toggle is enabled:

Posts with sensitive tags will be filtered from recommendations

Blogs that are explicit in nature will continue to be blocked on iOS

Search results with sensitive tags will be blocked

By disabling the “Hide Sensitive Content” toggle, you will be able to:

Search for tags that may contain posts of a sensitive nature, but do not violate our guidelines

Tap through an overlay on blogs that have been flagged as explicit but will still not be able to access any posts that have been flagged as explicit

Receive recommendations with potentially sensitive or suggestive content that does not violate our guidelines

Who this impacts

These changes will only impact those who are accessing Tumblr through the latest version of the iOS app (version 22.5.2). People with this latest version will be able to visit their settings on desktop or mobile web to disable the Hide Sensitive Content toggle. Once that is done and they quit and restart their iOS app, sensitive content that doesn't violate Tumblr’s guidelines will once again appear in the iOS app.

If you are using our Android app, accessing Tumblr through mobile web or online through www.tumblr.com, the mentioned web toggle will still appear but will have no impact on sensitive content displayed.

Why these changes are being made

These latest updates provide more control to our community on the iOS app to build the experience that fits them best, and to explore the content that they find interesting. While the experience for our community is a top priority, we must also comply with Apple’s App Store Guidelines and our own guidelines.

For more information on our guidelines or to understand these changes more fully, please visit:

Tumblr’s Community Guidelines