Modifyed Digital

Imagine you’re scrolling through your instagram feed and you stumble upon a really interesting post that catches your attention immediately, let’s say a chocolate brand, What do you do next? You’d probably open their instagram handle, check out the products, share it with your friends and maybe end up buying some also. Well, not to brag, but that’s what social media marketing does for your business! Being one of the best digital marketing agencies it’s our job to keep up with the latest trends and technologies to generate maximum business.

We’re living in the era where the idea of social media platforms have conveniently been leveraged into the business industry. From top celebrities and influencers to MNCs and Start-ups, Instagram has made its way into every nook and corner of the industry that there is. and with over a billion daily active users, Instagram has become the star of social media. While industries across the world are depending on the new age technology and confiding to social platforms for reaching out to the maximum potential, we at Modifyed have cracked the code for the best Instagram marketing practices.

Here are some secrets our team of digital experts would like to reveal for effective and efficient social media marketing on Instagram that can actually skyrocket your business.

1. Be consistent but not monotonous.

When we talk about Instagram, one thing that has to be kept in mind is the consistency. Be it a static post, a video, a reel, an IGTV or even if you’re posting or reposting on stories. People on instagram must know that you’re actively participating on the platform in order for them to reach out to you. Consistency is also important to get maximum organic reach as this is one of the hacks for following up on Instagram algorithm. But just being consistent is not enough, Instagram being a heavily creative zone, you need to make sure that you’re targeting the right audience and providing them with new content every time you post to keep up with the interests of the users.

When is the best time to post? A study performed by Later.com, one of the most popular supporting applications for Instagram has revealed that the best time to post on Instagram is between the early morning hours. It has revealed different time slots for organic posting that works best for most, but certainly this template could be used in the beginning of your social media calendar, and then it’s for you to analyze the pattern of your target audience and decide the optimal time for posting on a regular basis.

Post everyday, but differently. Like we said, be consistent but not monotonous. This means that it’s essential to keep your audience engaged and draw attention of the viewers to the content that you’re posting but it is also important to keep your creativity dynamic. Make sure you include all types of content posts including static posts, video reels, long form videos, informative content, entertaining content and everything else that you would want to see as an audience.

Constant engagement with followers

With the advancement in technology, almost every other business is coming online and is trying to establish its digital footprint. Now, customers turn to their smartphones for immediate satisfaction when they need to solve a problem, obtain an answer, or buy something. Meanwhile, the popularity of online shopping is skyrocketing. Thus, the number of e-commerce users has increased, resulting in a significant increase in the demand for e-commerce online marketing services in India.

  Importance of Ecommerce Marketing Services

Ecommerce customer service refers to how online businesses assist customers with everything from online transactions to complaint resolution, all while maintaining a consistent customer experience across different networks and platforms. Customized e-commerce solutions for customer assistance have become a requirement for success in today's digital world. Companies must adapt to satisfy their customers' evolving needs.

As an organization's face, the customer service team plays a key role in building client connections and trust. As a result, providing exceptional customer service can be a game-changer for your company. Customers these days have incredibly high standards. Even though fewer customers are having problems, more customers complain about poor customer service than ever before. For your assistance, here are a few suggestions that will help you to meet your customer expectations effectively.

Customers must be met on their terms

It is an undeniable fact that digital marketing is the harbinger of success. From small businesses to multi-millionaire giants, the precedence of digital marketing services has been rapid and prompt.

The Internet is a revolutionary tool that has accomplices that can change the face of a brand and make anything or anyone go ‘viral’ within minutes. To stay aboard in the game, it becomes imperative to take advantage of the various internet-related stratagems so that the business reaches its desired goals.

The vitality of digital marketing is multi-dimensional and ubiquitous. In recent times, we can observe an uncanny link between two ostensibly detached domains — digital marketing and education. It can be asserted that

Digital marketing services for education

are a power-packed combination that has the potential to restructure learning and knowledge.

Importance of Digital Marketing in Education

Before analyzing the education and digital marketing combination, let us first try to grasp the nuances of the education sector. Education is a pure service sector that is exemplified by intangibility, inseparability, heterogeneity, and perishability. (Nataliya Kalenskaya, Ilshat Gafurov, Aida Novenkova) The possession of education or the lack of it is a vital characteristic of the industry.

Modifyed Digital is providing Digital Marketing services for Education. At Modifyed, our main goal is to help educational institutions develop digital content, websites and promotions that will help them field high potential students.

The continuing Covid-19 pandemic has upended the way businesses function. It has impacted each aspect of our lives, from the way we behave socially to the way we work. With more and more companies moving online and employees working remotely, shifting to e-commerce digital marketing is the only feasible option to stay on the map. This shift towards e-commerce marketing was already in motion but has now been expedited. While some strategies are new, some have been around for a while but their effectiveness as a way for reaching possible customers has catapulted in this virtual, work from home age.

Now you must be wondering which strategies do your business need to adopt in 2021 to engage and retain customers and create more traffic, leads and profits? We have recognized 10 key e-commerce digital marketing trends for companies to invest their time and resources in this year. If you do not know where to begin, begin here – because these trends might just prove to be the best boost to your brands’ marketing this year!