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  won't have access to this but you can    get a free trial and they give you tons    of data on keywords competitors content    a whole bunch of stuff I'm lucky enough   to have access to that but not everybody   does if you don't then I would go and    have a look at something like uber    suggests I think it's called uber    suggests which goes in and gives ideas    based on when you type a keyword in    Google you always get those suggestions   popping up yeah they're actually based    on real searches they're not just random    ideas they're actually things that    people are looking for so if you start    typing in the beginning of a search that     you're thinking about writing a topic on    it'll start to give you other ideas at    the end of that of things you could    write about so uber suggests takes that    whole thing and gives you a list     alphabetically and gives you all the   alternatives for that and there's    another one called Sewell a s double ovl  seo comapny delhi e which takes that idea and then does it    in YouTube Amazon so gives you a whole     bunch of keywords so really gives you an    idea of what are the other words people    are using on the Internet and then you   can feed those back into keyword planner    to see if there's volume or not yeah I     mean that's for keyword research and    competitive research and link building    research so there the three four main   tools that I use unfortunately you have    to pay for a lot of these tool well    given ladder is free so yeah more or    less    they've just might they've just made it    a bit harder to get into it you have to    give a credit card and start a campaign    yeah it's still free yes    yeah I wanted to talk about one thing    that I liked about your blog post you    use very unconventional imagery there    everyone is tired of those you know like    the featured image of a laptop of Mac